--- title: "Union: search popularity in New Zealand" description: "A maker of snowboard bindings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/union-binding" publisher: "Brandwave" --- # Union: search popularity in New Zealand A maker of snowboard bindings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Union - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bindings brands**: 33.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bindings brands | 1 | 33.3% | 280 | - [Bindings brands](/demand/nz/categories/nz-bindings-brands) ## Top bindings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Union appeared in all five answers. Union is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Union | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Burton | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hyperlite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ronix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bindings brands - Asked ChatGPT "Which bindings brand should I buy in New Zealand?": 1. Union, 2. Burton - Asked ChatGPT "What are the best bindings brands in New Zealand?": 1. Union, 2. Burton, 3. Salomon - Asked ChatGPT "What's the best bindings brand in New Zealand for snow sports?": 1. Union, 2. Burton, 3. Salomon - Searched Google, AI Overview "best snowboard bindings": 1. Burton, 2. Salomon, 3. Union - Searched Google, AI Overview "binding brand": 1. Union, 2. Burton Not named in any answer: Hyperlite and Ronix. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Union changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Union in New Zealand rose from 120 to 280. - Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand increased from 20.7% to 33.3%. - Across the 12 months ending September 2026, Union’s share of searches among bindings brands in New Zealand peaked at 33.3% in September 2026 and was lowest at 10.8% in January 2026. - Across the 12 months ending September 2026, Union rose from 3rd to 1st among bindings brands in New Zealand. ## How did search popularity change for New Zealand bindings brands in September 2026? - In September 2026, Union overtook Burton to become the leader among bindings brands in New Zealand, with 33.3% of the searches. - In September 2026, Hyperlite overtook Salomon to rank 3rd among bindings brands in New Zealand, with 22.6% of the searches. - In September 2026, Ronix gained share of searches among bindings brands in New Zealand, from 3.4% to 7.1%. - In September 2026, Burton lost share of searches among bindings brands in New Zealand, from 33.1% to 25%. - In September 2026, Salomon lost share of searches among bindings brands in New Zealand, from 17.8% to 11.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bindings brands | 120 | 20.7% | 3 | | Nov 2025 | Bindings brands | 100 | 16.9% | 3 | | Dec 2025 | Bindings brands | 80 | 11.6% | 3 | | Jan 2026 | Bindings brands | 80 | 10.8% | 4 | | Feb 2026 | Bindings brands | 140 | 21.9% | 2 | | Mar 2026 | Bindings brands | 120 | 20.3% | 2 | | Apr 2026 | Bindings brands | 110 | 19.6% | 3 | | May 2026 | Bindings brands | 190 | 31.7% | 1 | | Jun 2026 | Bindings brands | 150 | 24.6% | 2 | | Jul 2026 | Bindings brands | 310 | 27.4% | 2 | | Aug 2026 | Bindings brands | 370 | 31.4% | 2 | | Sep 2026 | Bindings brands | 280 | 33.3% | 1 | ## How are Union’s branded searches counted? Brandwave collects information about searches that people make online using Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “union bindings” - “union snowboard bindings” ## Which bindings brands compete with Union? - [Burton](/demand/nz/brands/burton): Head-to-head: /demand/nz/compare/burton-vs-union-binding - [Hyperlite](/demand/nz/brands/hyperlite-wakeboards): Head-to-head: /demand/nz/compare/hyperlite-wakeboards-vs-union-binding - [Salomon](/demand/nz/brands/salomon): Head-to-head: /demand/nz/compare/salomon-vs-union-binding - [Ronix](/demand/nz/brands/ronix): Head-to-head: /demand/nz/compare/ronix-vs-union-binding ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Union: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/union-binding This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/union-binding. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.