---
title: "Uniden: search popularity in New Zealand"
description: "Uniden makes GPS navigators and radios. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/uniden"
publisher: "Brandwave"
---

# Uniden: search popularity in New Zealand

Uniden makes GPS navigators and radios. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Uniden
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among GPS navigator brands**: 20.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| GPS navigator brands | 2 | 20.2% | 730 |

- [GPS navigator brands](/demand/nz/categories/nz-gps-navigator-brands)

## Top GPS navigator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uniden did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TomTom | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Navman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about GPS navigator brands

- Asked ChatGPT "Which GPS navigator brand should I buy in New Zealand?": 1. Garmin, 2. TomTom
- Asked ChatGPT "What are the best GPS navigator brands in New Zealand?": 1. Garmin, 2. TomTom
- Asked ChatGPT "What's the best GPS navigator brand in New Zealand for car navigation?": 1. Garmin, 2. TomTom
- Searched Google, AI Overview "car gps nz": 1. Garmin, 2. Navman
- Searched Google, AI Overview "sat nav nz": 1. Garmin, 2. TomTom

Not named in any answer: Uniden.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Uniden changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Uniden in New Zealand held steady at 730.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand increased from 18.9% to 20.2%.
- Across the 12 months ending September 2026, Uniden’s share of searches among GPS navigator brands in New Zealand peaked at 20.9% in May 2026 and was lowest at 4.9% in July 2026.
- Across the 12 months ending September 2026, Uniden rose from 4th to 2nd among GPS navigator brands in New Zealand.

## How did search popularity change for New Zealand GPS navigator brands in September 2026?

- In September 2026, Garmin gained share of searches among GPS navigator brands in New Zealand, from 42.4% to 46.4%.
- In September 2026, TomTom lost share of searches among GPS navigator brands in New Zealand, from 19.3% to 15.7%.
- In September 2026, Navman lost share of searches among GPS navigator brands in New Zealand, from 18.2% to 17.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GPS navigator brands | 730 | 18.9% | 4 |
| Nov 2025 | GPS navigator brands | 730 | 19.2% | 4 |
| Dec 2025 | GPS navigator brands | 730 | 17.8% | 3 |
| Jan 2026 | GPS navigator brands | 890 | 19.1% | 2 |
| Feb 2026 | GPS navigator brands | 730 | 19.3% | 2 |
| Mar 2026 | GPS navigator brands | 730 | 18.6% | 2 |
| Apr 2026 | GPS navigator brands | 600 | 16% | 4 |
| May 2026 | GPS navigator brands | 730 | 20.9% | 2 |
| Jun 2026 | GPS navigator brands | 600 | 18.5% | 3 |
| Jul 2026 | GPS navigator brands | 730 | 4.9% | 3 |
| Aug 2026 | GPS navigator brands | 730 | 20.1% | 2 |
| Sep 2026 | GPS navigator brands | 730 | 20.2% | 2 |

## How are Uniden’s branded searches counted?

Brandwave collects information about searches that people make online using Uniden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “uniden”
- “uniden gps”

## Which GPS navigator brands compete with Uniden?

- [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-uniden
- [Navman](/demand/nz/brands/navman): Head-to-head: /demand/nz/compare/navman-vs-uniden
- [TomTom](/demand/nz/brands/tomtom): Head-to-head: /demand/nz/compare/tomtom-vs-uniden

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Uniden: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/uniden

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/uniden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.