---
title: "uni-ball: search popularity and Share of Search in New Zealand"
description: "uni-ball makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/uni-ball"
publisher: "Brandwave"
---

# uni-ball: search popularity and Share of Search in New Zealand

uni-ball makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: uni-ball
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pen and stationery brands**: 16.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pen and stationery brands | 3 | 16.2% | 1.8K |

- [Pen and stationery brands](/demand/nz/categories/nz-pen-and-stationery-brands)

## How has branded search demand for uni-ball changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for uni-ball in New Zealand rose from 770 to 1.8K.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand increased from 9% to 16.2%.
- Across the 11 months ending August 2026, uni-ball’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.2% in February 2026 and was lowest at 7% in December 2025.
- Across the 11 months ending August 2026, uni-ball rose from 6th to 3rd among pen and stationery brands in New Zealand.

## How did search popularity change for New Zealand pen and stationery brands in August 2026?

- In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.
- In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
- In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.
- In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.
- In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.
- In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pen and stationery brands | 770 | 9% | 6 |
| Nov 2025 | Pen and stationery brands | 680 | 8.8% | 6 |
| Dec 2025 | Pen and stationery brands | 540 | 7% | 6 |
| Jan 2026 | Pen and stationery brands | 1.1K | 9.6% | 6 |
| Feb 2026 | Pen and stationery brands | 1.5K | 17.2% | 2 |
| Mar 2026 | Pen and stationery brands | 1.4K | 14.2% | 4 |
| Apr 2026 | Pen and stationery brands | 1.1K | 13.6% | 4 |
| May 2026 | Pen and stationery brands | 1.4K | 13.7% | 4 |
| Jun 2026 | Pen and stationery brands | 1.2K | 11.6% | 6 |
| Jul 2026 | Pen and stationery brands | 1.4K | 14.1% | 5 |
| Aug 2026 | Pen and stationery brands | 1.8K | 16.2% | 3 |
| Sep 2026 | Pen and stationery brands | — | — | — |

## How is uni-ball measured?

Brandwave collects information about searches that people make online using uni-ball’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “uni ball”
- “uni ball 207”
- “uni ball jetstream”
- “uni ball kuru toga”
- “uni ball kuru toga mechanical pencil”
- “uni ball markers”
- “uni ball near me”
- “uni ball pen jetstream”
- “uni ball pencils”
- “uni ball pens”
- “uni ball signo”
- “uniball”
- “uniball 207”
- “uniball ball pen”
- “uniball jetstream”
- “uniball markers”
- “uniball pencils”
- “uniball pens”

## Which pen and stationery brands compete with uni-ball?

- [Sharpie](/demand/nz/brands/sharpie): Head-to-head: /demand/nz/compare/sharpie-vs-uni-ball
- [BIC](/demand/nz/brands/bic): Head-to-head: /demand/nz/compare/bic-vs-uni-ball
- [Moleskine](/demand/nz/brands/moleskine): Head-to-head: /demand/nz/compare/moleskine-vs-uni-ball
- [Pilot](/demand/nz/brands/pilot): Head-to-head: /demand/nz/compare/pilot-vs-uni-ball
- [Staedtler](/demand/nz/brands/staedtler): Head-to-head: /demand/nz/compare/staedtler-vs-uni-ball

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "uni-ball: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/uni-ball

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/uni-ball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.