--- title: "Underhill Valley: search popularity in New Zealand" description: "Underhill Valley is a glamping stay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/underhill-valley" publisher: "Brandwave" --- # Underhill Valley: search popularity in New Zealand Underhill Valley is a glamping stay. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Underhill Valley - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among glamping and unique stays**: 0.74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Glamping and unique stays | 6 | 0.74% | 140 | - [Glamping and unique stays](/demand/nz/categories/nz-glamping-and-unique-stays) ## Top glamping and unique stays in ChatGPT and Google AI Overviews In three ChatGPT questions, Underhill Valley was mentioned in two out of three: in two of the three ChatGPT answers. Underhill Valley is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Unique Stays | 1st | 2 of 3 | 2 of 3 | | PurePods | 2nd | 2 of 3 | 2 of 3 | | Hapuku Lodge & Tree Houses | 3rd | 3 of 3 | 3 of 3 | | Wainamu Luxury Tents | 4th | 2 of 3 | 2 of 3 | | Underhill Valley | 5th | 2 of 3 | 2 of 3 | | Canopy Camping Escapes | Not ranked | 0 of 3 | 0 of 3 | | Escarpment Domes | Not ranked | 0 of 3 | 0 of 3 | | Kinloch Wilderness Retreat | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about glamping and unique stays - Asked ChatGPT "Which glamping or unique stay should I book in New Zealand?": 1. Unique Stays, 2. PurePods, 3. Hapuku Lodge & Tree Houses, 4. Underhill Valley, 5. Wainamu Luxury Tents - Asked ChatGPT "What are the best glamping and unique stays in New Zealand?": 1. Unique Stays, 2. Wainamu Luxury Tents, 3. Hapuku Lodge & Tree Houses - Asked ChatGPT "What's the best glamping or unique stay in New Zealand for a weekend getaway?": 1. PurePods, 2. Hapuku Lodge & Tree Houses, 3. Underhill Valley Not named in any answer: Canopy Camping Escapes, Escarpment Domes and Kinloch Wilderness Retreat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Underhill Valley changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Underhill Valley in New Zealand fell from 210 to 140. - Across the 12 months ending September 2026, Underhill Valley’s share of searches among glamping and unique stays in New Zealand peaked at 3.8% in April 2026 and was lowest at 0.44% in December 2025. ## How did search popularity change for New Zealand glamping and unique stays in September 2026? - In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%. - In September 2026, Kinloch Wilderness Retreat gained share of searches among glamping and unique stays in New Zealand, from 4% to 5.3%. - In September 2026, Canopy Camping Escapes lost share of searches among glamping and unique stays in New Zealand, from 79% to 77.1%. - In September 2026, Escarpment Domes lost share of searches among glamping and unique stays in New Zealand, from 8.7% to 6.9%. - PurePods’ share of searches among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026. - Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Glamping and unique stays | 210 | 1% | 6 | | Nov 2025 | Glamping and unique stays | 140 | 0.65% | 6 | | Dec 2025 | Glamping and unique stays | 110 | 0.44% | 7 | | Jan 2026 | Glamping and unique stays | 210 | 0.7% | 6 | | Feb 2026 | Glamping and unique stays | 110 | 0.5% | 6 | | Mar 2026 | Glamping and unique stays | 390 | 1.6% | 6 | | Apr 2026 | Glamping and unique stays | 880 | 3.8% | 5 | | May 2026 | Glamping and unique stays | 390 | 1.8% | 6 | | Jun 2026 | Glamping and unique stays | 320 | 1.5% | 6 | | Jul 2026 | Glamping and unique stays | 170 | 0.9% | 6 | | Aug 2026 | Glamping and unique stays | 110 | 0.51% | 6 | | Sep 2026 | Glamping and unique stays | 140 | 0.74% | 6 | ## How are Underhill Valley’s branded searches counted? Brandwave collects information about searches that people make online using Underhill Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “underhill valley” ## Which glamping and unique stays compete with Underhill Valley? - [Canopy Camping Escapes](/demand/nz/brands/canopy-camping-escapes) - [Escarpment Domes](/demand/nz/brands/escarpment-domes) - [Hapuku Lodge & Tree Houses](/demand/nz/brands/hapuku-lodge): Head-to-head: /demand/nz/compare/hapuku-lodge-vs-underhill-valley - [Kinloch Wilderness Retreat](/demand/nz/brands/kinloch-wilderness-retreat): Head-to-head: /demand/nz/compare/kinloch-wilderness-retreat-vs-underhill-valley - [PurePods](/demand/nz/brands/purepods): Head-to-head: /demand/nz/compare/purepods-vs-underhill-valley - [Wainamu Luxury Tents](/demand/nz/brands/wainamu): Head-to-head: /demand/nz/compare/underhill-valley-vs-wainamu - [Unique Stays](/demand/nz/brands/unique-stays): Head-to-head: /demand/nz/compare/underhill-valley-vs-unique-stays ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Underhill Valley: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/underhill-valley This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/underhill-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.