---
title: "Under Armour: search popularity and Share of Search in New Zealand"
description: "Under Armour is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/under-armour"
publisher: "Brandwave"
---

# Under Armour: search popularity and Share of Search in New Zealand

Under Armour is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Under Armour
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among activewear brands**: 5.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Activewear brands | 4 | 5.8% | 13.8K |

- [Activewear brands](/demand/nz/categories/nz-activewear-brands)

## How has branded search demand for Under Armour changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour in New Zealand fell from 14.8K to 13.8K.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among activewear brands in New Zealand peaked at 6.7% in July 2026 and was lowest at 5% in March 2026.

## How did search popularity change for New Zealand activewear brands in August 2026?

- In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
- In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
- In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
- In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.
- Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
- Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Activewear brands | 14.8K | 6.4% | 4 |
| Nov 2025 | Activewear brands | 19.6K | 5.5% | 4 |
| Dec 2025 | Activewear brands | 18.3K | 6.1% | 4 |
| Jan 2026 | Activewear brands | 14.9K | 6.5% | 4 |
| Feb 2026 | Activewear brands | 11.9K | 5% | 4 |
| Mar 2026 | Activewear brands | 12.1K | 5% | 4 |
| Apr 2026 | Activewear brands | 13.7K | 5.7% | 4 |
| May 2026 | Activewear brands | 13.7K | 5.5% | 4 |
| Jun 2026 | Activewear brands | 12.7K | 5.1% | 4 |
| Jul 2026 | Activewear brands | 15.1K | 6.7% | 4 |
| Aug 2026 | Activewear brands | 13.8K | 5.8% | 4 |
| Sep 2026 | Activewear brands | — | — | — |

## How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pants under armour”
- “under armour”
- “under armour apparel”
- “under armour caps”
- “under armour compression shorts”
- “under armour gym”
- “under armour heatgear”
- “under armour leggings”
- “under armour near me”
- “under armour nz”
- “under armour online”
- “under armour outlet”
- “under armour sale”
- “under armour shorts”
- “under armour slides”
- “under armour tights”
- “under armour track pants”
- “under armour underwear”
- “under armour westgate”
- “underarmour”
- “underarmour compression”
- “underarmour gym”
- “underarmour hovr”
- “underarmour leggings”
- “underarmour nz”
- “underarmour tights”

## Which activewear brands compete with Under Armour?

- [Lululemon](/demand/nz/brands/lululemon): Head-to-head: /demand/nz/compare/lululemon-vs-under-armour
- [Lorna Jane](/demand/nz/brands/lorna-jane): Head-to-head: /demand/nz/compare/lorna-jane-vs-under-armour
- [Gymshark](/demand/nz/brands/gymshark): Head-to-head: /demand/nz/compare/gymshark-vs-under-armour
- [Alo Yoga](/demand/nz/brands/alo-yoga): Head-to-head: /demand/nz/compare/alo-yoga-vs-under-armour
- [Stax](/demand/nz/brands/stax): Head-to-head: /demand/nz/compare/stax-vs-under-armour

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Under Armour: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/under-armour

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.