--- title: "How popular is Unde? Searches and AI answers in New Zealand" description: "Unde is a swimwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/unde" publisher: "Brandwave" --- # How popular is Unde? Searches and AI answers in New Zealand Unde is a swimwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Unde - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among swimwear brands**: 0.45% ## Where does Unde compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swimwear brands | 8 | 0.45% | 50 | - [Swimwear brands](/demand/nz/categories/nz-swimwear-brands) ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unde was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Unde is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Speedo | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Arena | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Unde | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Funkita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoggs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bond-Eye | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Baku | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in New Zealand?": 1. Baku - Asked ChatGPT "What are the best swimwear brands in New Zealand?": 1. Unde - Asked ChatGPT "What's the best swimwear brand in New Zealand for the beach?": 1. Seafolly, 2. Unde - Searched Google, AI Overview "swimwear for women": 1. Speedo - Searched Google, AI Overview "one piece swimwear": 1. Speedo, 2. Arena, 3. Seafolly Not named in any answer: Funkita, Zoggs and Bond-Eye. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Unde changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Unde in New Zealand held steady at 50. - Across the 12 months ending October 2026, Unde’s share of searches among swimwear brands in New Zealand held steady, from 0.36% to 0.45%. ## How did search popularity change for New Zealand swimwear brands in October 2026? - In October 2026, Bond-Eye overtook Baku and Arena to rank 5th among swimwear brands in New Zealand, with 6.5% of the searches. - In October 2026, Zoggs gained share of searches among swimwear brands in New Zealand, from 10.2% to 12.9%. - In October 2026, Funkita gained share of searches among swimwear brands in New Zealand, from 12.8% to 13.8%. - In October 2026, Baku lost share of searches among swimwear brands in New Zealand, from 7.3% to 5.8%. - In October 2026, Arena lost share of searches among swimwear brands in New Zealand, from 7.1% to 5.9%. - In October 2026, Speedo lost share of searches among swimwear brands in New Zealand, from 31.3% to 30.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Swimwear brands | 50 | 0.36% | 8 | | Dec 2025 | Swimwear brands | 50 | 0.42% | 8 | | Jan 2026 | Swimwear brands | 50 | 0.43% | 8 | | Feb 2026 | Swimwear brands | 30 | 0.32% | 8 | | Mar 2026 | Swimwear brands | 40 | 0.48% | 8 | | Apr 2026 | Swimwear brands | 50 | 0.73% | 8 | | May 2026 | Swimwear brands | 40 | 0.53% | 8 | | Jun 2026 | Swimwear brands | 40 | 0.46% | 8 | | Jul 2026 | Swimwear brands | 40 | 0.44% | 8 | | Aug 2026 | Swimwear brands | 40 | 0.4% | 8 | | Sep 2026 | Swimwear brands | 50 | 0.56% | 8 | | Oct 2026 | Swimwear brands | 50 | 0.45% | 8 | ## How are Unde’s branded searches counted? Brandwave collects information about searches that people make online using Unde’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “unde” ## Which swimwear brands compete with Unde? - [Speedo](/demand/nz/brands/speedo) - [Seafolly](/demand/nz/brands/seafolly) - [Funkita](/demand/nz/brands/funkita): Head-to-head: /demand/nz/compare/funkita-vs-unde - [Zoggs](/demand/nz/brands/zoggs): Head-to-head: /demand/nz/compare/unde-vs-zoggs - [Bond-Eye](/demand/nz/brands/bond-eye): Head-to-head: /demand/nz/compare/bond-eye-vs-unde - [Arena](/demand/nz/brands/arena): Head-to-head: /demand/nz/compare/arena-vs-unde - [Baku](/demand/nz/brands/baku): Head-to-head: /demand/nz/compare/baku-vs-unde ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Unde? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/unde This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/unde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.