---
title: "Umbrellar: search popularity and Share of Search in New Zealand"
description: "Umbrellar provides domain names and web hosting to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/umbrellar"
publisher: "Brandwave"
---

# Umbrellar: search popularity and Share of Search in New Zealand

Umbrellar provides domain names and web hosting to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Umbrellar
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among domain and hosting providers**: 3.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Domain and hosting providers | 6 | 3.9% | 1.7K |

- [Domain and hosting providers](/demand/nz/categories/nz-domain-and-hosting-providers)

## How has branded search demand for Umbrellar changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Umbrellar in New Zealand fell from 2.5K to 1.7K.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand decreased from 5.3% to 3.9%.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand peaked at 6.8% in December 2025 and was lowest at 2.9% in May 2026.

## How did search popularity change for New Zealand domain and hosting providers in August 2026?

- In August 2026, Freeparking gained estimated Share of Search among domain and hosting providers in New Zealand, from 15.1% to 16.4%.
- In August 2026, Voyager gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.1% to 3.7%.
- In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.
- In August 2026, GoDaddy lost estimated Share of Search among domain and hosting providers in New Zealand, from 29.8% to 27.8%.
- Estimated monthly branded searches for Bluehost in New Zealand fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Domain and hosting providers | 2.5K | 5.3% | 6 |
| Nov 2025 | Domain and hosting providers | 3K | 6.3% | 6 |
| Dec 2025 | Domain and hosting providers | 3K | 6.8% | 6 |
| Jan 2026 | Domain and hosting providers | 3K | 5.9% | 6 |
| Feb 2026 | Domain and hosting providers | 2.5K | 4.9% | 6 |
| Mar 2026 | Domain and hosting providers | 2.5K | 4.8% | 6 |
| Apr 2026 | Domain and hosting providers | 3K | 6% | 6 |
| May 2026 | Domain and hosting providers | 1.4K | 2.9% | 6 |
| Jun 2026 | Domain and hosting providers | 2.5K | 5.3% | 6 |
| Jul 2026 | Domain and hosting providers | 1.4K | 3.2% | 6 |
| Aug 2026 | Domain and hosting providers | 1.7K | 3.9% | 6 |
| Sep 2026 | Domain and hosting providers | — | — | — |

## How is Umbrellar measured?

Brandwave collects information about searches that people make online using Umbrellar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “umbrellar”
- “umbrellar com”
- “umbrellar nz”
- “umbrellar online”
- “umbrellar web hosting”

## Which domain and hosting providers compete with Umbrellar?

- [GoDaddy](/demand/nz/brands/godaddy)
- [Crazy Domains](/demand/nz/brands/crazy-domains)
- [Freeparking](/demand/nz/brands/freeparking): Head-to-head: /demand/nz/compare/freeparking-vs-umbrellar
- [1st Domains](/demand/nz/brands/1st-domains): Head-to-head: /demand/nz/compare/1st-domains-vs-umbrellar
- [Hostinger](/demand/nz/brands/hostinger): Head-to-head: /demand/nz/compare/hostinger-vs-umbrellar
- [Voyager](/demand/nz/brands/voyager): Head-to-head: /demand/nz/compare/umbrellar-vs-voyager
- [SiteGround](/demand/nz/brands/siteground): Head-to-head: /demand/nz/compare/siteground-vs-umbrellar
- [Bluehost](/demand/nz/brands/bluehost)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Umbrellar: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/umbrellar

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/umbrellar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.