---
title: "Ultimate Ears: search popularity and Share of Search in New Zealand"
description: "Ultimate Ears offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ultimate-ears"
publisher: "Brandwave"
---

# Ultimate Ears: search popularity and Share of Search in New Zealand

Ultimate Ears offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ultimate Ears
- **Owned by**: Logitech
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among speaker brands**: 9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Speaker brands | 4 | 9% | 8.2K |

- [Speaker brands](/demand/nz/categories/nz-speaker-brands)

## How has branded search demand for Ultimate Ears changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ultimate Ears in New Zealand fell from 10.1K to 8.2K.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand decreased from 12% to 9%.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 8% in May 2026.
- Across the 11 months ending August 2026, Ultimate Ears fell from 3rd to 4th among speaker brands in New Zealand.

## How did search popularity change for New Zealand speaker brands in August 2026?

- In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
- Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
- Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Speaker brands | 10.1K | 12% | 3 |
| Nov 2025 | Speaker brands | 16.1K | 13.3% | 3 |
| Dec 2025 | Speaker brands | 17.1K | 11.6% | 3 |
| Jan 2026 | Speaker brands | 8.8K | 10.3% | 3 |
| Feb 2026 | Speaker brands | 6.8K | 10.2% | 3 |
| Mar 2026 | Speaker brands | 6.9K | 9.6% | 4 |
| Apr 2026 | Speaker brands | 7.3K | 9.2% | 4 |
| May 2026 | Speaker brands | 6.5K | 8% | 4 |
| Jun 2026 | Speaker brands | 7K | 8.5% | 4 |
| Jul 2026 | Speaker brands | 8.2K | 9.6% | 4 |
| Aug 2026 | Speaker brands | 8.2K | 9% | 4 |
| Sep 2026 | Speaker brands | — | — | — |

## How is Ultimate Ears measured?

Brandwave collects information about searches that people make online using Ultimate Ears’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ue boom”
- “ue boom 2”
- “ue boom 3”
- “ue boom 4”
- “ue boom speaker”
- “ultimate ears”
- “ultimate ears megaboom”
- “ultimate ears megaboom 3”
- “ultimate ears near me”
- “ultimate ears nz”
- “ultimate ears soundbar”
- “ultimate ears speaker”
- “ultimate ears wireless speaker”
- “ultimate ears wonderboom”
- “ultimate ears wonderboom 3”
- “ultimateears”
- “ultimateears com”

## Which speaker brands compete with Ultimate Ears?

- [JBL](/demand/nz/brands/jbl): Head-to-head: /demand/nz/compare/jbl-vs-ultimate-ears
- [Bose](/demand/nz/brands/bose): Head-to-head: /demand/nz/compare/bose-vs-ultimate-ears
- [Sonos](/demand/nz/brands/sonos): Head-to-head: /demand/nz/compare/sonos-vs-ultimate-ears
- [Marshall](/demand/nz/brands/marshall-audio): Head-to-head: /demand/nz/compare/marshall-audio-vs-ultimate-ears
- [Bang & Olufsen](/demand/nz/brands/bang-and-olufsen): Head-to-head: /demand/nz/compare/bang-and-olufsen-vs-ultimate-ears

## Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, in New Zealand.

- [Logitech](/demand/nz/companies/logitech): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Ultimate Ears: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ultimate-ears

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ultimate-ears. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.