--- title: "UGG: search popularity and Share of Search in New Zealand" description: "UGG is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ugg" publisher: "Brandwave" --- # UGG: search popularity and Share of Search in New Zealand UGG is a boot brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: UGG - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among boot brands**: 40.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot brands | 1 | 40.1% | 72.3K | | Sheepskin and ugg boot brands | 1 | 98.2% | 72.3K | - [Boot brands](/demand/nz/categories/nz-boot-brands) - [Sheepskin and ugg boot brands](/demand/nz/categories/nz-sheepskin-boot-brands) ## How has branded search demand for UGG changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for UGG in New Zealand rose from 44.7K to 72.3K. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand increased from 31.8% to 40.1%. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand peaked at 47% in May 2026 and was lowest at 31.8% in October 2025. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands in New Zealand held steady, from 98% to 98.2%. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%. - In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%. - In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%. - In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%. - In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%. - Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in August 2026? - Estimated monthly branded searches for Mou in New Zealand rose 100% over 11 measured months, from 20 to 40 in August 2026. - Estimated monthly branded searches for EMU Australia in New Zealand rose 97.6% over 11 measured months, from 410 to 810 in August 2026. - Estimated monthly branded searches for Bearpaw in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026. - Estimated monthly branded searches for UGG in New Zealand rose 61.8% over 11 measured months, from 44.7K to 72.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot brands | 44.7K | 31.8% | 1 | | Nov 2025 | Boot brands | 66.6K | 35.4% | 1 | | Dec 2025 | Boot brands | 77.2K | 39.9% | 1 | | Jan 2026 | Boot brands | 52.6K | 35% | 1 | | Feb 2026 | Boot brands | 46.8K | 35.5% | 1 | | Mar 2026 | Boot brands | 64.2K | 39.4% | 1 | | Apr 2026 | Boot brands | 85K | 44.3% | 1 | | May 2026 | Boot brands | 97.1K | 47% | 1 | | Jun 2026 | Boot brands | 81.2K | 42.3% | 1 | | Jul 2026 | Boot brands | 82.1K | 43% | 1 | | Aug 2026 | Boot brands | 72.3K | 40.1% | 1 | | Sep 2026 | Boot brands | — | — | — | | Oct 2025 | Sheepskin and ugg boot brands | 44.7K | 98% | 1 | | Nov 2025 | Sheepskin and ugg boot brands | 66.6K | 98.1% | 1 | | Dec 2025 | Sheepskin and ugg boot brands | 77.2K | 98.3% | 1 | | Jan 2026 | Sheepskin and ugg boot brands | 52.6K | 98% | 1 | | Feb 2026 | Sheepskin and ugg boot brands | 46.8K | 97.8% | 1 | | Mar 2026 | Sheepskin and ugg boot brands | 64.2K | 97.7% | 1 | | Apr 2026 | Sheepskin and ugg boot brands | 85K | 97.7% | 1 | | May 2026 | Sheepskin and ugg boot brands | 97.1K | 97.9% | 1 | | Jun 2026 | Sheepskin and ugg boot brands | 81.2K | 97.9% | 1 | | Jul 2026 | Sheepskin and ugg boot brands | 82.1K | 98% | 1 | | Aug 2026 | Sheepskin and ugg boot brands | 72.3K | 98.2% | 1 | | Sep 2026 | Sheepskin and ugg boot brands | — | — | — | ## How is UGG measured? Brandwave collects information about searches that people make online using UGG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “australian ugg” - “australian ugg boots” - “baby ugg boots” - “black ugg boots” - “brown ugg boots” - “classic ugg boots” - “dark brown ugg boots” - “kids ugg boots” - “ladies ugg slippers” - “mens black ugg boots” - “mens ugg boots” - “mens ugg slippers” - “outdoor ugg boots” - “pink ugg boots” - “pink ugg slippers” - “ugg” - “ugg boots” - “ugg boots kmart” - “ugg boots sale” - “ugg boots women” - “ugg clogs” - “ugg com” - “ugg near me” - “ugg new zealand” - “ugg nz” - “ugg online” - “ugg outlet” - “ugg sheepskin boots” - “ugg shoes” - “ugg slippers” - “ugg tasman” - “ugg tasman slippers” - “ugg tazz” ## Which boot brands compete with UGG? - [Dr. Martens](/demand/nz/brands/dr-martens): Head-to-head: /demand/nz/compare/dr-martens-vs-ugg - [Timberland](/demand/nz/brands/timberland): Head-to-head: /demand/nz/compare/timberland-vs-ugg - [R.M.Williams](/demand/nz/brands/r-m-williams): Head-to-head: /demand/nz/compare/r-m-williams-vs-ugg - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-ugg - [Merrell](/demand/nz/brands/merrell): Head-to-head: /demand/nz/compare/merrell-vs-ugg - [Redback](/demand/nz/brands/redback) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "UGG: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.