---
title: "UD Trucks: search popularity and Share of Search in New Zealand"
description: "UD Trucks makes trucks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ud-trucks"
publisher: "Brandwave"
---

# UD Trucks: search popularity and Share of Search in New Zealand

UD Trucks makes trucks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: UD Trucks
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among truck brands**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Truck brands | 6 | 5.9% | 620 |

- [Truck brands](/demand/nz/categories/nz-truck-brands)

## How has branded search demand for UD Trucks changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for UD Trucks in New Zealand fell from 670 to 620.
- Across the 11 months ending August 2026, UD Trucks’ estimated Share of Search among truck brands in New Zealand peaked at 6.7% in February 2026 and was lowest at 5.1% in November 2025.
- Across the 11 months ending August 2026, UD Trucks fell from 5th to 6th among truck brands in New Zealand.

## How did search popularity change for New Zealand truck brands in August 2026?

- In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
- In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.
- In August 2026, Fuso lost estimated Share of Search among truck brands in New Zealand, from 12.3% to 11.8%.
- Estimated monthly branded searches for Scania in New Zealand fell 27.1% over 11 measured months, from 3.4K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Truck brands | 670 | 5.7% | 5 |
| Nov 2025 | Truck brands | 610 | 5.1% | 6 |
| Dec 2025 | Truck brands | 550 | 5.9% | 5 |
| Jan 2026 | Truck brands | 550 | 5.3% | 6 |
| Feb 2026 | Truck brands | 670 | 6.7% | 5 |
| Mar 2026 | Truck brands | 840 | 6.6% | 5 |
| Apr 2026 | Truck brands | 620 | 6.2% | 5 |
| May 2026 | Truck brands | 610 | 5.6% | 6 |
| Jun 2026 | Truck brands | 560 | 5.3% | 6 |
| Jul 2026 | Truck brands | 550 | 5.6% | 6 |
| Aug 2026 | Truck brands | 620 | 5.9% | 6 |
| Sep 2026 | Truck brands | — | — | — |

## How is UD Trucks measured?

Brandwave collects information about searches that people make online using UD Trucks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ud trucks”
- “ud trucks near me”
- “ud trucks nz”
- “ud trucks trucks for sale”
- “udtrucks”
- “udtrucks com”

## Which truck brands compete with UD Trucks?

- [Kenworth](/demand/nz/brands/kenworth)
- [Scania](/demand/nz/brands/scania): Head-to-head: /demand/nz/compare/scania-vs-ud-trucks
- [Hino](/demand/nz/brands/hino): Head-to-head: /demand/nz/compare/hino-vs-ud-trucks
- [Fuso](/demand/nz/brands/fuso): Head-to-head: /demand/nz/compare/fuso-vs-ud-trucks
- [Isuzu Trucks](/demand/nz/brands/isuzu-trucks): Head-to-head: /demand/nz/compare/isuzu-trucks-vs-ud-trucks
- [DAF](/demand/nz/brands/daf): Head-to-head: /demand/nz/compare/daf-vs-ud-trucks

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "UD Trucks: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ud-trucks

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ud-trucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.