---
title: "Ubigi: search popularity and Share of Search in New Zealand"
description: "Ubigi sells travel eSIMs used by New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ubigi"
publisher: "Brandwave"
---

# Ubigi: search popularity and Share of Search in New Zealand

Ubigi sells travel eSIMs used by New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ubigi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among travel eSIM providers**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Travel eSIM providers | 5 | 6.5% | 1.7K |

- [Travel eSIM providers](/demand/nz/categories/nz-travel-esim-providers)

## How has branded search demand for Ubigi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ubigi in New Zealand rose from 1.3K to 1.7K.
- Across the 11 months ending August 2026, Ubigi’s estimated Share of Search among travel eSIM providers in New Zealand peaked at 7.1% in January 2026 and was lowest at 5.2% in December 2025.
- Across the 11 months ending August 2026, Ubigi fell from 4th to 5th among travel eSIM providers in New Zealand.

## How did search popularity change for New Zealand travel eSIM providers in August 2026?

- In August 2026, Ubigi gained estimated Share of Search among travel eSIM providers in New Zealand, from 5.3% to 6.5%.
- In August 2026, Airalo gained estimated Share of Search among travel eSIM providers in New Zealand, from 52.4% to 53.3%.
- In August 2026, Nomad eSIM gained estimated Share of Search among travel eSIM providers in New Zealand, from 7.2% to 7.9%.
- In August 2026, Holafly lost estimated Share of Search among travel eSIM providers in New Zealand, from 19.8% to 18.2%.
- In August 2026, Saily lost estimated Share of Search among travel eSIM providers in New Zealand, from 15.3% to 14%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Travel eSIM providers | 1.3K | 7% | 4 |
| Nov 2025 | Travel eSIM providers | 1.3K | 6.3% | 5 |
| Dec 2025 | Travel eSIM providers | 1.1K | 5.2% | 5 |
| Jan 2026 | Travel eSIM providers | 1.3K | 7.1% | 4 |
| Feb 2026 | Travel eSIM providers | 1.1K | 6.6% | 4 |
| Mar 2026 | Travel eSIM providers | 1.4K | 6.6% | 4 |
| Apr 2026 | Travel eSIM providers | 1.4K | 6.1% | 5 |
| May 2026 | Travel eSIM providers | 1.4K | 6.1% | 5 |
| Jun 2026 | Travel eSIM providers | 1.4K | 5.4% | 5 |
| Jul 2026 | Travel eSIM providers | 1.3K | 5.3% | 5 |
| Aug 2026 | Travel eSIM providers | 1.7K | 6.5% | 5 |
| Sep 2026 | Travel eSIM providers | — | — | — |

## How is Ubigi measured?

Brandwave collects information about searches that people make online using Ubigi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cellulardata ubigi com”
- “ubigi”
- “ubigi data”
- “ubigi esim”
- “ubigi esim review”
- “ubigi near me”
- “ubigi new zealand”
- “ubigi nz”
- “ubigi travel esim”

## Which travel eSIM providers compete with Ubigi?

- [Airalo](/demand/nz/brands/airalo): Head-to-head: /demand/nz/compare/airalo-vs-ubigi
- [Holafly](/demand/nz/brands/holafly): Head-to-head: /demand/nz/compare/holafly-vs-ubigi
- [Saily](/demand/nz/brands/saily): Head-to-head: /demand/nz/compare/saily-vs-ubigi
- [Nomad eSIM](/demand/nz/brands/nomad-esim-nz): Head-to-head: /demand/nz/compare/nomad-esim-nz-vs-ubigi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ubigi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ubigi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ubigi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.