--- title: "Uber: search popularity and Share of Search in New Zealand" description: "Uber offers rides in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/uber" publisher: "Brandwave" --- # Uber: search popularity and Share of Search in New Zealand Uber offers rides in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Uber - **Owned by**: Uber - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ride-hailing apps and taxis**: 63.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ride-hailing apps and taxis | 1 | 63.4% | 19.3K | - [Ride-hailing apps and taxis](/demand/nz/categories/nz-ride-hailing-and-taxis) ## How has branded search demand for Uber changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Uber in New Zealand rose from 13.2K to 19.3K. - Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand increased from 52.4% to 63.4%. - Across the 11 months ending August 2026, Uber’s estimated Share of Search among ride-hailing apps and taxis in New Zealand peaked at 64.7% in April 2026 and was lowest at 52.4% in October 2025. ## How did search popularity change for New Zealand ride-hailing apps and taxis in August 2026? - In August 2026, Uber gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 59.4% to 63.4%. - In August 2026, Blue Bubble Taxi gained estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 5.9% to 6.4%. - In August 2026, DiDi lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 23.6% to 19.7%. - In August 2026, Corporate Cabs lost estimated Share of Search among ride-hailing apps and taxis in New Zealand, from 8.9% to 8.2%. - Estimated monthly branded searches for Green Cabs in New Zealand rose 75% over 11 measured months, from 120 to 210 in August 2026. - Estimated monthly branded searches for Alert Taxis in New Zealand fell 19.7% over 11 measured months, from 610 to 490 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ride-hailing apps and taxis | 13.2K | 52.4% | 1 | | Nov 2025 | Ride-hailing apps and taxis | 14.6K | 55.9% | 1 | | Dec 2025 | Ride-hailing apps and taxis | 15.4K | 58.9% | 1 | | Jan 2026 | Ride-hailing apps and taxis | 15.7K | 64.6% | 1 | | Feb 2026 | Ride-hailing apps and taxis | 15.3K | 60% | 1 | | Mar 2026 | Ride-hailing apps and taxis | 18.3K | 62.5% | 1 | | Apr 2026 | Ride-hailing apps and taxis | 16.4K | 64.7% | 1 | | May 2026 | Ride-hailing apps and taxis | 17.6K | 58.7% | 1 | | Jun 2026 | Ride-hailing apps and taxis | 19.2K | 61.4% | 1 | | Jul 2026 | Ride-hailing apps and taxis | 16.6K | 59.4% | 1 | | Aug 2026 | Ride-hailing apps and taxis | 19.3K | 63.4% | 1 | | Sep 2026 | Ride-hailing apps and taxis | — | — | — | ## How is Uber measured? Brandwave collects information about searches that people make online using Uber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nz uber” - “uber app” - “uber app nz” - “uber auckland nz” - “uber black nz” - “uber contact nz” - “uber dunedin nz” - “uber nelson nz” - “uber nz” - “uber queenstown nz” - “uber ride” - “uber ride nz” - “uber taxi” - “uber wellington nz” ## Which ride-hailing apps and taxis compete with Uber? - [DiDi](/demand/nz/brands/didi): Head-to-head: /demand/nz/compare/didi-vs-uber - [Corporate Cabs](/demand/nz/brands/corporate-cabs): Head-to-head: /demand/nz/compare/corporate-cabs-vs-uber - [Blue Bubble Taxi](/demand/nz/brands/blue-bubble-taxi): Head-to-head: /demand/nz/compare/blue-bubble-taxi-vs-uber - [Alert Taxis](/demand/nz/brands/alert-taxis): Head-to-head: /demand/nz/compare/alert-taxis-vs-uber - [Green Cabs](/demand/nz/brands/green-cabs): Head-to-head: /demand/nz/compare/green-cabs-vs-uber ## Who owns Uber? Uber is owned by Uber. Brandwave also tracks Uber Eats, owned by the same company, in New Zealand. - [Uber](/demand/nz/companies/uber): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Uber? Uber is owned by Uber. Brandwave also tracks Uber Eats, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Uber: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/uber This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/uber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.