---
title: "U by Kotex: search popularity and Share of Search in New Zealand"
description: "U by Kotex makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/u-by-kotex"
publisher: "Brandwave"
---

# U by Kotex: search popularity and Share of Search in New Zealand

U by Kotex makes period care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: U by Kotex
- **Owned by**: Kimberly-Clark
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among period care brands**: 25.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Period care brands | 3 | 25.9% | 2.9K |

- [Period care brands](/demand/nz/categories/nz-period-care-brands)

## How has branded search demand for U by Kotex changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for U by Kotex in New Zealand rose from 1.7K to 2.9K.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand increased from 23.2% to 25.9%.
- Across the 11 months ending August 2026, U by Kotex’s estimated Share of Search among period care brands in New Zealand peaked at 30.9% in January 2026 and was lowest at 18.5% in November 2025.

## How did search popularity change for New Zealand period care brands in August 2026?

- In August 2026, Modibodi overtook Libra to take the highest estimated Share of Search among period care brands in New Zealand, at 40.7%.
- In August 2026, Thinx lost estimated Share of Search among period care brands in New Zealand, from 8.7% to 2.4%.
- In August 2026, Libra lost estimated Share of Search among period care brands in New Zealand, from 31.5% to 26.8%.
- In August 2026, U by Kotex lost estimated Share of Search among period care brands in New Zealand, from 26.5% to 25.9%.
- TOM Organic’s estimated Share of Search among period care brands in New Zealand has gained ground for 3 months in a row, from 3% to 4.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Period care brands | 1.7K | 23.2% | 3 |
| Nov 2025 | Period care brands | 1.6K | 18.5% | 3 |
| Dec 2025 | Period care brands | 1.7K | 23.2% | 3 |
| Jan 2026 | Period care brands | 3.2K | 30.9% | 2 |
| Feb 2026 | Period care brands | 2.3K | 30% | 2 |
| Mar 2026 | Period care brands | 2K | 24.4% | 3 |
| Apr 2026 | Period care brands | 2K | 25.5% | 3 |
| May 2026 | Period care brands | 2.1K | 23.9% | 3 |
| Jun 2026 | Period care brands | 2.4K | 24.2% | 3 |
| Jul 2026 | Period care brands | 2.7K | 26.5% | 3 |
| Aug 2026 | Period care brands | 2.9K | 25.9% | 3 |
| Sep 2026 | Period care brands | — | — | — |

## How is U by Kotex measured?

Brandwave collects information about searches that people make online using U by Kotex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “by kotex”
- “kotex”
- “kotex pads”
- “kotex pads u”
- “pad kotex overnight”
- “tampon kotex u”
- “u by kotex near me”
- “u by kotex new zealand”
- “u by kotex nz”
- “u by kotex period underwear”
- “u by kotex tampons with applicators”
- “ubykotex co nz”
- “ubykotex nz”

## Which period care brands compete with U by Kotex?

- [Modibodi](/demand/nz/brands/modibodi): Head-to-head: /demand/nz/compare/modibodi-vs-u-by-kotex
- [Libra](/demand/nz/brands/libra): Head-to-head: /demand/nz/compare/libra-vs-u-by-kotex
- [TOM Organic](/demand/nz/brands/tom-organic): Head-to-head: /demand/nz/compare/tom-organic-vs-u-by-kotex
- [Thinx](/demand/nz/brands/thinx): Head-to-head: /demand/nz/compare/thinx-vs-u-by-kotex

## Who owns U by Kotex?

U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and Kleenex, owned by the same company, in New Zealand.

- [Kimberly-Clark](/demand/nz/companies/kimberly-clark): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns U by Kotex?

U by Kotex is owned by Kimberly-Clark. Brandwave also tracks Thinx, Huggies Wipes and Kleenex, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "U by Kotex: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/u-by-kotex

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/u-by-kotex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.