---
title: "Typeform: search popularity and Share of Search in New Zealand"
description: "A conversational form and survey builder that asks one question at a time. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/typeform"
publisher: "Brandwave"
---

# Typeform: search popularity and Share of Search in New Zealand

A conversational form and survey builder that asks one question at a time. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Typeform
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among survey and form tools**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Survey and form tools | 6 | 2% | 1.4K |

- [Survey and form tools](/demand/nz/categories/nz-survey-and-form-tools)

## How has branded search demand for Typeform changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Typeform in New Zealand fell from 2K to 1.4K.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand decreased from 3.7% to 2%.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand peaked at 5.4% in January 2026 and was lowest at 2% in August 2026.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Google Forms gained estimated Share of Search among survey and form tools in New Zealand, from 55.4% to 62.2%.
- In August 2026, Jotform lost estimated Share of Search among survey and form tools in New Zealand, from 9% to 6.8%.
- In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.
- In August 2026, Microsoft Forms lost estimated Share of Search among survey and form tools in New Zealand, from 19.8% to 18.2%.
- In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Survey and form tools | 2K | 3.7% | 6 |
| Nov 2025 | Survey and form tools | 2K | 3.8% | 6 |
| Dec 2025 | Survey and form tools | 1.1K | 3.6% | 6 |
| Jan 2026 | Survey and form tools | 1.7K | 5.4% | 5 |
| Feb 2026 | Survey and form tools | 1.7K | 3.3% | 5 |
| Mar 2026 | Survey and form tools | 2K | 2.7% | 6 |
| Apr 2026 | Survey and form tools | 1.7K | 3.4% | 6 |
| May 2026 | Survey and form tools | 1.7K | 2.5% | 6 |
| Jun 2026 | Survey and form tools | 1.7K | 2.4% | 6 |
| Jul 2026 | Survey and form tools | 1.4K | 2.7% | 6 |
| Aug 2026 | Survey and form tools | 1.4K | 2% | 6 |
| Sep 2026 | Survey and form tools | — | — | — |

## How is Typeform measured?

Brandwave collects information about searches that people make online using Typeform’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pricing typeform”
- “typeform”
- “typeform com”
- “typeform form”
- “typeform survey”

## Which survey and form tools compete with Typeform?

- [Google Forms](/demand/nz/brands/google-forms): Head-to-head: /demand/nz/compare/google-forms-vs-typeform
- [Microsoft Forms](/demand/nz/brands/microsoft-forms): Head-to-head: /demand/nz/compare/microsoft-forms-vs-typeform
- [SurveyMonkey](/demand/nz/brands/surveymonkey): Head-to-head: /demand/nz/compare/surveymonkey-vs-typeform
- [Jotform](/demand/nz/brands/jotform): Head-to-head: /demand/nz/compare/jotform-vs-typeform
- [Qualtrics](/demand/nz/brands/qualtrics): Head-to-head: /demand/nz/compare/qualtrics-vs-typeform

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Typeform: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/typeform

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/typeform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.