--- title: "Twilio: search popularity in New Zealand" description: "Twilio provides tools and services to add calling and messaging to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/twilio" publisher: "Brandwave" --- # Twilio: search popularity in New Zealand Twilio provides tools and services to add calling and messaging to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Twilio - **Owned by**: Twilio - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among SMS marketing platforms**: 31% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | SMS marketing platforms | 2 | 31% | 1.6K | | Communications API platforms | 1 | 63.5% | 1.6K | - [SMS marketing platforms](/demand/nz/categories/nz-sms-marketing-platforms) - [Communications API platforms](/demand/nz/categories/nz-communications-api-platforms) ## Top SMS marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio is the sixth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TNZ Group | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WebSMS | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | ClickSend | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Burst SMS | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twilio | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Modica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Attentive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SMS marketing platforms - Asked ChatGPT "Which SMS marketing platform should I use in New Zealand?": 1. TNZ Group, 2. WebSMS, 3. Klaviyo, 4. Twilio - Asked ChatGPT "What are the best SMS marketing platforms in New Zealand?": 1. Klaviyo, 2. TNZ Group, 3. Twilio, 4. ClickSend - Asked ChatGPT "What's the best SMS marketing platform in New Zealand for customer messaging?": 1. TNZ Group, 2. ClickSend, 3. Klaviyo - Searched Google, AI Overview "sms marketing platforms": 1. Burst SMS, 2. Klaviyo, 3. Textmagic - Searched Google, AI Overview "bulk sms nz": 1. WebSMS, 2. ClickSend, 3. TNZ Group Not named in any answer: Modica and Attentive. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Twilio changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Twilio in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand peaked at 35.3% in December 2025 and was lowest at 27% in November 2025. - Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand decreased from 64.8% to 63.5%. - Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand peaked at 67.6% in May 2026 and was lowest at 61% in January 2026. ## How did search popularity change for New Zealand SMS marketing platforms in September 2026? - Estimated monthly branded searches for WebSMS in New Zealand rose 600% over 12 measured months, from 10 to 70 in September 2026. - Estimated monthly branded searches for TNZ Group in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026. - Estimated monthly branded searches for Attentive in New Zealand fell 100% over 12 measured months, from 20 to 0 in September 2026. - Estimated monthly branded searches for Burst SMS in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in September 2026. - Estimated monthly branded searches for Textmagic in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## How did search popularity change for New Zealand communications API platforms in September 2026? - In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%. - In September 2026, Telnyx lost share of searches among communications API platforms in New Zealand, from 6.7% to 5.6%. - Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026. - Estimated monthly branded searches for Vonage in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. - Estimated monthly branded searches for Infobip in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | SMS marketing platforms | 1.6K | 30.7% | 2 | | Nov 2025 | SMS marketing platforms | 1.3K | 27% | 2 | | Dec 2025 | SMS marketing platforms | 1.3K | 35.3% | 2 | | Jan 2026 | SMS marketing platforms | 1.3K | 30.2% | 2 | | Feb 2026 | SMS marketing platforms | 1.6K | 34.6% | 2 | | Mar 2026 | SMS marketing platforms | 1.9K | 34.7% | 2 | | Apr 2026 | SMS marketing platforms | 1.9K | 34.7% | 2 | | May 2026 | SMS marketing platforms | 1.9K | 30.5% | 2 | | Jun 2026 | SMS marketing platforms | 1.9K | 34.7% | 2 | | Jul 2026 | SMS marketing platforms | 1.9K | 34.7% | 2 | | Aug 2026 | SMS marketing platforms | 1.6K | 31% | 2 | | Sep 2026 | SMS marketing platforms | 1.6K | 31% | 2 | | Oct 2025 | Communications API platforms | 1.6K | 64.8% | 1 | | Nov 2025 | Communications API platforms | 1.3K | 61.9% | 1 | | Dec 2025 | Communications API platforms | 1.3K | 66.3% | 1 | | Jan 2026 | Communications API platforms | 1.3K | 61% | 1 | | Feb 2026 | Communications API platforms | 1.6K | 65% | 1 | | Mar 2026 | Communications API platforms | 1.9K | 64.8% | 1 | | Apr 2026 | Communications API platforms | 1.9K | 66.2% | 1 | | May 2026 | Communications API platforms | 1.9K | 67.6% | 1 | | Jun 2026 | Communications API platforms | 1.9K | 67.1% | 1 | | Jul 2026 | Communications API platforms | 1.9K | 61.1% | 1 | | Aug 2026 | Communications API platforms | 1.6K | 62.7% | 1 | | Sep 2026 | Communications API platforms | 1.6K | 63.5% | 1 | ## How are Twilio’s branded searches counted? Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “twilio” ## Which SMS marketing platforms compete with Twilio? - [Klaviyo](/demand/nz/brands/klaviyo): Head-to-head: /demand/nz/compare/klaviyo-vs-twilio - [ClickSend](/demand/nz/brands/clicksend): Head-to-head: /demand/nz/compare/clicksend-vs-twilio - [Modica](/demand/nz/brands/modica): Head-to-head: /demand/nz/compare/modica-vs-twilio - [Burst SMS](/demand/nz/brands/burst-sms): Head-to-head: /demand/nz/compare/burst-sms-vs-twilio - [WebSMS](/demand/nz/brands/websms): Head-to-head: /demand/nz/compare/twilio-vs-websms - [TNZ Group](/demand/nz/brands/tnz-group) - [Textmagic](/demand/nz/brands/textmagic) - [Attentive](/demand/nz/brands/attentive) ## Who owns Twilio? Twilio is owned by Twilio. Brandwave also tracks Twilio Segment and Stytch, owned by the same company, in New Zealand. - [Twilio](/demand/nz/companies/twilio): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Twilio? Twilio is owned by Twilio. Brandwave also tracks Twilio Segment and Stytch, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Twilio: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/twilio This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.