---
title: "Twenty-Seven Names: search popularity and Share of Search in New Zealand"
description: "Twenty-Seven Names is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/twenty-seven-names"
publisher: "Brandwave"
---

# Twenty-Seven Names: search popularity and Share of Search in New Zealand

Twenty-Seven Names is a New Zealand designer fashion label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Twenty-Seven Names
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer fashion labels**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer fashion labels | 7 | 4.4% | 3.4K |

- [New Zealand designer fashion labels](/demand/nz/categories/nz-designer-fashion-labels)

## How has branded search demand for Twenty-Seven Names changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Twenty-Seven Names in New Zealand rose from 2.8K to 3.4K.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand increased from 3.9% to 4.4%.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand peaked at 5.6% in January 2026 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, Twenty-Seven Names rose from 9th to 7th among designer fashion labels in New Zealand.

## How did search popularity change for New Zealand designer fashion labels in August 2026?

- In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
- In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
- In August 2026, Juliette Hogan gained estimated Share of Search among designer fashion labels in New Zealand, from 10.2% to 13.5%.
- In August 2026, Zambesi gained estimated Share of Search among designer fashion labels in New Zealand, from 3.4% to 4%.
- In August 2026, Karen Walker lost estimated Share of Search among designer fashion labels in New Zealand, from 42.8% to 35%.
- In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer fashion labels | 2.8K | 3.9% | 9 |
| Nov 2025 | designer fashion labels | 2.7K | 3% | 9 |
| Dec 2025 | designer fashion labels | 2.9K | 3.5% | 8 |
| Jan 2026 | designer fashion labels | 4.2K | 5.6% | 7 |
| Feb 2026 | designer fashion labels | 3.4K | 5.2% | 7 |
| Mar 2026 | designer fashion labels | 2.3K | 2.9% | 9 |
| Apr 2026 | designer fashion labels | 1.9K | 2.6% | 9 |
| May 2026 | designer fashion labels | 2.3K | 3.4% | 9 |
| Jun 2026 | designer fashion labels | 2.8K | 4.2% | 7 |
| Jul 2026 | designer fashion labels | 2.3K | 3.3% | 9 |
| Aug 2026 | designer fashion labels | 3.4K | 4.4% | 7 |
| Sep 2026 | designer fashion labels | — | — | — |

## How is Twenty-Seven Names measured?

Brandwave collects information about searches that people make online using Twenty-Seven Names’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “twenty seven names”
- “twenty seven names dress”
- “twenty seven names near me”
- “twenty seven names nz”
- “twenty seven names online”
- “twenty seven names sale”
- “twentysevennames”
- “twentysevennames sale”

## Which designer fashion labels compete with Twenty-Seven Names?

- [Karen Walker](/demand/nz/brands/karen-walker)
- [Caitlin Crisp](/demand/nz/brands/caitlin-crisp)
- [Juliette Hogan](/demand/nz/brands/juliette-hogan)
- [RUBY](/demand/nz/brands/ruby): Head-to-head: /demand/nz/compare/ruby-vs-twenty-seven-names
- [Kowtow](/demand/nz/brands/kowtow): Head-to-head: /demand/nz/compare/kowtow-vs-twenty-seven-names
- [Maggie Marilyn](/demand/nz/brands/maggie-marilyn): Head-to-head: /demand/nz/compare/maggie-marilyn-vs-twenty-seven-names
- [Zambesi](/demand/nz/brands/zambesi): Head-to-head: /demand/nz/compare/twenty-seven-names-vs-zambesi
- [Kate Sylvester](/demand/nz/brands/kate-sylvester): Head-to-head: /demand/nz/compare/kate-sylvester-vs-twenty-seven-names
- [Ingrid Starnes](/demand/nz/brands/ingrid-starnes)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Twenty-Seven Names: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/twenty-seven-names

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/twenty-seven-names. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.