---
title: "Turtle Wax: search popularity and Share of Search in New Zealand"
description: "Turtle Wax makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/turtle-wax"
publisher: "Brandwave"
---

# Turtle Wax: search popularity and Share of Search in New Zealand

Turtle Wax makes car care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turtle Wax
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car care brands**: 24.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car care brands | 2 | 24.7% | 2.3K |

- [Car care brands](/demand/nz/categories/nz-car-care-brands)

## How has branded search demand for Turtle Wax changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Wax in New Zealand rose from 1.2K to 2.3K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand increased from 16.9% to 24.7%.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand peaked at 24.7% in August 2026 and was lowest at 15.3% in November 2025.
- Across the 11 months ending August 2026, Turtle Wax rose from 3rd to 2nd among car care brands in New Zealand.

## How did search popularity change for New Zealand car care brands in August 2026?

- In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.
- In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.
- In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.
- In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.
- Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car care brands | 1.2K | 16.9% | 3 |
| Nov 2025 | Car care brands | 1.3K | 15.3% | 3 |
| Dec 2025 | Car care brands | 1.6K | 17.9% | 2 |
| Jan 2026 | Car care brands | 1.5K | 19.9% | 2 |
| Feb 2026 | Car care brands | 1.4K | 19.7% | 2 |
| Mar 2026 | Car care brands | 1.4K | 18.7% | 3 |
| Apr 2026 | Car care brands | 1.3K | 18.6% | 3 |
| May 2026 | Car care brands | 1.7K | 19.6% | 2 |
| Jun 2026 | Car care brands | 1.9K | 20% | 2 |
| Jul 2026 | Car care brands | 2.6K | 23.5% | 2 |
| Aug 2026 | Car care brands | 2.3K | 24.7% | 2 |
| Sep 2026 | Car care brands | — | — | — |

## How is Turtle Wax measured?

Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “scratch swirl remover turtle wax”
- “turtle wax”
- “turtle wax & dry”
- “turtle wax car wash”
- “turtle wax ceramic”
- “turtle wax ceramic spray”
- “turtle wax detailing”
- “turtle wax headlight lens restorer kit”
- “turtle wax headlight restorer”
- “turtle wax headlight restorer kit”
- “turtle wax hybrid solutions”
- “turtle wax hybrid solutions ceramic polish & wax”
- “turtle wax hybrid solutions ceramic spray coating”
- “turtle wax near me”
- “turtle wax nz”
- “turtle wax polish”
- “turtle wax polishing compound”
- “turtle wax power out upholstery cleaner”
- “turtle wax rubbing compound”
- “turtle wax scratch remover”
- “turtle wax scratch repair”
- “turtle wax scratch repair & renew”
- “turtle wax wax”
- “turtlewax”
- “turtlewax car wash”
- “turtlewax com”
- “turtlewax detailing”
- “turtlewax nz”
- “turtlewax polish”
- “turtlewax wax”

## Which car care brands compete with Turtle Wax?

- [Meguiar's](/demand/nz/brands/meguiars): Head-to-head: /demand/nz/compare/meguiars-vs-turtle-wax
- [Chemical Guys](/demand/nz/brands/chemical-guys): Head-to-head: /demand/nz/compare/chemical-guys-vs-turtle-wax
- [Armor All](/demand/nz/brands/armor-all): Head-to-head: /demand/nz/compare/armor-all-vs-turtle-wax
- [Autoglym](/demand/nz/brands/autoglym): Head-to-head: /demand/nz/compare/autoglym-vs-turtle-wax
- [Gyeon](/demand/nz/brands/gyeon): Head-to-head: /demand/nz/compare/gyeon-vs-turtle-wax

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turtle Wax: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/turtle-wax

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/turtle-wax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.