---
title: "Turtle Beach: search popularity and Share of Search in New Zealand"
description: "Turtle Beach makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/turtle-beach"
publisher: "Brandwave"
---

# Turtle Beach: search popularity and Share of Search in New Zealand

Turtle Beach makes gaming peripherals sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turtle Beach
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gaming peripheral brands**: 8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gaming peripheral brands | 5 | 8% | 3.3K |

- [Gaming peripheral brands](/demand/nz/categories/nz-gaming-peripheral-brands)

## How has branded search demand for Turtle Beach changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Beach in New Zealand rose from 2.8K to 3.3K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand increased from 6.8% to 8%.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming peripheral brands in New Zealand peaked at 8.3% in July 2026 and was lowest at 6% in March 2026.

## How did search popularity change for New Zealand gaming peripheral brands in August 2026?

- In August 2026, Razer gained estimated Share of Search among gaming peripheral brands in New Zealand, from 17.8% to 19.8%.
- In August 2026, SteelSeries lost estimated Share of Search among gaming peripheral brands in New Zealand, from 11.1% to 10.1%.
- In August 2026, HyperX lost estimated Share of Search among gaming peripheral brands in New Zealand, from 10.5% to 10%.
- Logitech’s estimated Share of Search among gaming peripheral brands in New Zealand has lost ground for 3 months in a row, from 49.3% to 45.1% in August 2026.
- Estimated monthly branded searches for Turtle Beach in New Zealand rose 16.9% over 11 measured months, from 2.8K to 3.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gaming peripheral brands | 2.8K | 6.8% | 5 |
| Nov 2025 | Gaming peripheral brands | 3.3K | 7.4% | 5 |
| Dec 2025 | Gaming peripheral brands | 4K | 8.1% | 6 |
| Jan 2026 | Gaming peripheral brands | 3.5K | 7.5% | 6 |
| Feb 2026 | Gaming peripheral brands | 2.2K | 6.3% | 6 |
| Mar 2026 | Gaming peripheral brands | 2.2K | 6% | 6 |
| Apr 2026 | Gaming peripheral brands | 2.5K | 6.5% | 6 |
| May 2026 | Gaming peripheral brands | 2.8K | 6.8% | 6 |
| Jun 2026 | Gaming peripheral brands | 3K | 7.1% | 5 |
| Jul 2026 | Gaming peripheral brands | 3.3K | 8.3% | 5 |
| Aug 2026 | Gaming peripheral brands | 3.3K | 8% | 5 |
| Sep 2026 | Gaming peripheral brands | — | — | — |

## How is Turtle Beach measured?

Brandwave collects information about searches that people make online using Turtle Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stealth turtle beach 600”
- “stealth turtle beach 700”
- “turtle beach”
- “turtle beach controller”
- “turtle beach gaming headset”
- “turtle beach headphones”
- “turtle beach headset”
- “turtle beach keyboard”
- “turtle beach mouse”
- “turtle beach near me”
- “turtle beach nz”
- “turtle beach react r controller”
- “turtle beach recon”
- “turtle beach recon 70”
- “turtle beach stealth”
- “turtle beach stealth 500”
- “turtle beach stealth 600 gen 2”
- “turtle beach stealth 600 gen 3”
- “turtle beach stealth 700 gen 3”
- “turtle beach velocityone”
- “turtle beach wireless headset”
- “turtlebeach”
- “turtlebeach com”
- “turtlebeach gaming”
- “turtlebeach headset”
- “turtlebeach keyboard”
- “turtlebeach mouse”
- “turtlebeach nz”

## Which gaming peripheral brands compete with Turtle Beach?

- [Logitech](/demand/nz/brands/logitech): Head-to-head: /demand/nz/compare/logitech-vs-turtle-beach
- [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/razer-vs-turtle-beach
- [SteelSeries](/demand/nz/brands/steelseries): Head-to-head: /demand/nz/compare/steelseries-vs-turtle-beach
- [HyperX](/demand/nz/brands/hyperx): Head-to-head: /demand/nz/compare/hyperx-vs-turtle-beach
- [Corsair](/demand/nz/brands/corsair): Head-to-head: /demand/nz/compare/corsair-vs-turtle-beach

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turtle Beach: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/turtle-beach

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.