---
title: "Turo: search popularity and Share of Search in New Zealand"
description: "Turo is a car sharing service in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/turo"
publisher: "Brandwave"
---

# Turo: search popularity and Share of Search in New Zealand

Turo is a car sharing service in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car sharing services**: 21.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car sharing services | 2 | 21.6% | 1.4K |

- [Car sharing services](/demand/nz/categories/nz-car-sharing-services)

## How has branded search demand for Turo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turo in New Zealand rose from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand increased from 13.8% to 21.6%.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand peaked at 21.6% in August 2026 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, Turo rose from 3rd to 2nd among car sharing services in New Zealand.

## How did search popularity change for New Zealand car sharing services in August 2026?

- In August 2026, Mevo lost estimated Share of Search among car sharing services in New Zealand, from 19.7% to 19.1%.
- Cityhop’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 48.2% to 55.7% in August 2026.
- Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.
- Estimated monthly branded searches for Zilch in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car sharing services | 1.1K | 13.8% | 3 |
| Nov 2025 | Car sharing services | 1.3K | 15.6% | 3 |
| Dec 2025 | Car sharing services | 1.1K | 14.1% | 3 |
| Jan 2026 | Car sharing services | 1.4K | 14.8% | 3 |
| Feb 2026 | Car sharing services | 1.4K | 15.1% | 3 |
| Mar 2026 | Car sharing services | 1.4K | 12.5% | 3 |
| Apr 2026 | Car sharing services | 1.2K | 13.1% | 3 |
| May 2026 | Car sharing services | 1.2K | 16.9% | 3 |
| Jun 2026 | Car sharing services | 1.2K | 18.8% | 3 |
| Jul 2026 | Car sharing services | 1.4K | 21.4% | 2 |
| Aug 2026 | Car sharing services | 1.4K | 21.6% | 2 |
| Sep 2026 | Car sharing services | — | — | — |

## How is Turo measured?

Brandwave collects information about searches that people make online using Turo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “car hire turo”
- “turo”
- “turo car rental”
- “turo com”
- “turo hire”
- “turo near me”
- “turo new zealand”
- “turo nz”
- “turo rent”

## Which car sharing services compete with Turo?

- [Cityhop](/demand/nz/brands/cityhop): Head-to-head: /demand/nz/compare/cityhop-vs-turo
- [Mevo](/demand/nz/brands/mevo): Head-to-head: /demand/nz/compare/mevo-vs-turo
- [Uber Carshare](/demand/nz/brands/uber-carshare): Head-to-head: /demand/nz/compare/turo-vs-uber-carshare
- [Zilch](/demand/nz/brands/zilch): Head-to-head: /demand/nz/compare/turo-vs-zilch

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/turo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.