---
title: "Turnitin: search popularity and Share of Search in New Zealand"
description: "Turnitin detects AI-written or plagiarised content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/turnitin"
publisher: "Brandwave"
---

# Turnitin: search popularity and Share of Search in New Zealand

Turnitin detects AI-written or plagiarised content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turnitin
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI content detectors**: 29.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI content detectors | 2 | 29.4% | 18.4K |

- [AI content detectors](/demand/nz/categories/nz-ai-content-detectors)

## How has branded search demand for Turnitin changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turnitin in New Zealand rose from 11.9K to 18.4K.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand increased from 26.2% to 29.4%.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand peaked at 32% in March 2026 and was lowest at 13.2% in June 2026.

## How did search popularity change for New Zealand AI content detectors in August 2026?

- In August 2026, ZeroGPT overtook GPTZero to take the highest estimated Share of Search among AI content detectors in New Zealand, at 37.3%.
- In August 2026, Turnitin overtook GPTZero to rank 2nd among AI content detectors in New Zealand, at 29.4%.
- In August 2026, Originality.ai gained estimated Share of Search among AI content detectors in New Zealand, from 1.1% to 1.7%.
- In August 2026, GPTZero lost estimated Share of Search among AI content detectors in New Zealand, from 57.9% to 27.1%.
- In August 2026, Copyleaks lost estimated Share of Search among AI content detectors in New Zealand, from 4.2% to 3.2%.
- Estimated monthly branded searches for Winston AI in New Zealand fell 42% over 11 measured months, from 1.4K to 830 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI content detectors | 11.9K | 26.2% | 2 |
| Nov 2025 | AI content detectors | 6.4K | 26.8% | 2 |
| Dec 2025 | AI content detectors | 2.5K | 27.2% | 2 |
| Jan 2026 | AI content detectors | 2.6K | 26.4% | 2 |
| Feb 2026 | AI content detectors | 5.9K | 23.7% | 3 |
| Mar 2026 | AI content detectors | 31.9K | 32% | 2 |
| Apr 2026 | AI content detectors | 18.5K | 26.9% | 3 |
| May 2026 | AI content detectors | 19.2K | 17% | 3 |
| Jun 2026 | AI content detectors | 13.9K | 13.2% | 3 |
| Jul 2026 | AI content detectors | 7.7K | 14.5% | 3 |
| Aug 2026 | AI content detectors | 18.4K | 29.4% | 2 |
| Sep 2026 | AI content detectors | — | — | — |

## How is Turnitin measured?

Brandwave collects information about searches that people make online using Turnitin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cek plagiarisme turnitin”
- “cek turnitin online free”
- “feedback studio turnitin”
- “turnitin”
- “turnitin ai checker”
- “turnitin ai detector”
- “turnitin cek”
- “turnitin com”
- “turnitin detector”
- “turnitin free”
- “turnitin nz”
- “turnitin online”

## Which AI content detectors compete with Turnitin?

- [ZeroGPT](/demand/nz/brands/zerogpt): Head-to-head: /demand/nz/compare/turnitin-vs-zerogpt
- [GPTZero](/demand/nz/brands/gptzero): Head-to-head: /demand/nz/compare/gptzero-vs-turnitin
- [Copyleaks](/demand/nz/brands/copyleaks): Head-to-head: /demand/nz/compare/copyleaks-vs-turnitin
- [Originality.ai](/demand/nz/brands/originality-ai): Head-to-head: /demand/nz/compare/originality-ai-vs-turnitin
- [Winston AI](/demand/nz/brands/winston-ai): Head-to-head: /demand/nz/compare/turnitin-vs-winston-ai

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turnitin: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/turnitin

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/turnitin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.