---
title: "Turners: search popularity and Share of Search in New Zealand"
description: "Turners is a site where New Zealanders buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/turners"
publisher: "Brandwave"
---

# Turners: search popularity and Share of Search in New Zealand

Turners is a site where New Zealanders buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Turners
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auction houses**: 64.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auction houses | 1 | 64.1% | 116K |
| Car buying sites | 1 | 54.1% | 116K |
| Dunedin used car dealerships | 1 | 98.4% | 116K |
| New Plymouth used car dealerships | 1 | 98.2% | 116K |
| Vehicle auction houses | 1 | 79.4% | 116K |

- [Auction houses](/demand/nz/categories/nz-auction-houses)
- [Car buying sites](/demand/nz/categories/nz-car-buying-sites)
- [Dunedin used car dealerships](/demand/nz/categories/nz-dunedin-used-car-dealerships)
- [New Plymouth used car dealerships](/demand/nz/categories/nz-new-plymouth-used-car-dealerships)
- [Vehicle auction houses](/demand/nz/categories/nz-vehicle-auction-houses)

## How has branded search demand for Turners changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 116K.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among auction houses in New Zealand decreased from 64.9% to 64.1%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among auction houses in New Zealand peaked at 76% in January 2026 and was lowest at 62.6% in July 2026.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand increased from 48.2% to 54.1%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand peaked at 54.6% in June 2026 and was lowest at 48.2% in October 2025.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among dunedin used car dealerships in New Zealand held steady, from 98.6% to 98.4%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand held steady, from 97.7% to 98.2%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand peaked at 81.8% in January 2026 and was lowest at 77% in June 2026.

## How did search popularity change for New Zealand auction houses in August 2026?

- In August 2026, Turners gained estimated Share of Search among auction houses in New Zealand, from 62.6% to 64.1%.
- In August 2026, Dunbar Sloane lost estimated Share of Search among auction houses in New Zealand, from 7% to 5.9%.
- Estimated monthly branded searches for Cordy's in New Zealand rose 15.6% over 11 measured months, from 19.9K to 22.9K in August 2026.

## How did search popularity change for New Zealand car buying sites in August 2026?

- In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.
- In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.
- Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.
- Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

## How did search popularity change for New Zealand dunedin used car dealerships in August 2026?

- Estimated monthly branded searches for Dunedin City Motors in New Zealand rose 18.8% over 11 measured months, from 640 to 760 in August 2026.
- Estimated monthly branded searches for Valley Motor Court in New Zealand rose 16.7% over 11 measured months, from 420 to 490 in August 2026.
- Estimated monthly branded searches for Jones Motoring in New Zealand rose 12.1% over 11 measured months, from 330 to 370 in August 2026.

## How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

- Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.
- Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026.
- Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

## How did search popularity change for New Zealand vehicle auction houses in August 2026?

- In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.
- In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.
- Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.
- Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auction houses | 112K | 64.9% | 1 |
| Nov 2025 | Auction houses | 113K | 65.8% | 1 |
| Dec 2025 | Auction houses | 101K | 70.2% | 1 |
| Jan 2026 | Auction houses | 133K | 76% | 1 |
| Feb 2026 | Auction houses | 118K | 68.1% | 1 |
| Mar 2026 | Auction houses | 130K | 67.3% | 1 |
| Apr 2026 | Auction houses | 117K | 68.7% | 1 |
| May 2026 | Auction houses | 118K | 64.4% | 1 |
| Jun 2026 | Auction houses | 118K | 65.6% | 1 |
| Jul 2026 | Auction houses | 111K | 62.6% | 1 |
| Aug 2026 | Auction houses | 116K | 64.1% | 1 |
| Sep 2026 | Auction houses | — | — | — |
| Oct 2025 | Car buying sites | 112K | 48.2% | 1 |
| Nov 2025 | Car buying sites | 113K | 51.5% | 1 |
| Dec 2025 | Car buying sites | 101K | 48.7% | 1 |
| Jan 2026 | Car buying sites | 133K | 51.5% | 1 |
| Feb 2026 | Car buying sites | 118K | 52.8% | 1 |
| Mar 2026 | Car buying sites | 130K | 51.2% | 1 |
| Apr 2026 | Car buying sites | 117K | 54.4% | 1 |
| May 2026 | Car buying sites | 118K | 49.7% | 1 |
| Jun 2026 | Car buying sites | 118K | 54.6% | 1 |
| Jul 2026 | Car buying sites | 111K | 53% | 1 |
| Aug 2026 | Car buying sites | 116K | 54.1% | 1 |
| Sep 2026 | Car buying sites | — | — | — |
| Oct 2025 | Dunedin used car dealerships | 112K | 98.6% | 1 |
| Nov 2025 | Dunedin used car dealerships | 113K | 98.7% | 1 |
| Dec 2025 | Dunedin used car dealerships | 101K | 98.6% | 1 |
| Jan 2026 | Dunedin used car dealerships | 133K | 98.6% | 1 |
| Feb 2026 | Dunedin used car dealerships | 118K | 98.6% | 1 |
| Mar 2026 | Dunedin used car dealerships | 130K | 98.7% | 1 |
| Apr 2026 | Dunedin used car dealerships | 117K | 98.7% | 1 |
| May 2026 | Dunedin used car dealerships | 118K | 98.7% | 1 |
| Jun 2026 | Dunedin used car dealerships | 118K | 98.7% | 1 |
| Jul 2026 | Dunedin used car dealerships | 111K | 98.7% | 1 |
| Aug 2026 | Dunedin used car dealerships | 116K | 98.4% | 1 |
| Sep 2026 | Dunedin used car dealerships | — | — | — |
| Oct 2025 | New Plymouth used car dealerships | 112K | 97.7% | 1 |
| Nov 2025 | New Plymouth used car dealerships | 113K | 97.8% | 1 |
| Dec 2025 | New Plymouth used car dealerships | 101K | 97.8% | 1 |
| Jan 2026 | New Plymouth used car dealerships | 133K | 98.1% | 1 |
| Feb 2026 | New Plymouth used car dealerships | 118K | 98.1% | 1 |
| Mar 2026 | New Plymouth used car dealerships | 130K | 98% | 1 |
| Apr 2026 | New Plymouth used car dealerships | 117K | 98.2% | 1 |
| May 2026 | New Plymouth used car dealerships | 118K | 98.2% | 1 |
| Jun 2026 | New Plymouth used car dealerships | 118K | 98.1% | 1 |
| Jul 2026 | New Plymouth used car dealerships | 111K | 97.9% | 1 |
| Aug 2026 | New Plymouth used car dealerships | 116K | 98.2% | 1 |
| Sep 2026 | New Plymouth used car dealerships | — | — | — |
| Oct 2025 | Vehicle auction houses | 112K | 79.4% | 1 |
| Nov 2025 | Vehicle auction houses | 113K | 79.3% | 1 |
| Dec 2025 | Vehicle auction houses | 101K | 80.8% | 1 |
| Jan 2026 | Vehicle auction houses | 133K | 81.8% | 1 |
| Feb 2026 | Vehicle auction houses | 118K | 80.4% | 1 |
| Mar 2026 | Vehicle auction houses | 130K | 80.8% | 1 |
| Apr 2026 | Vehicle auction houses | 117K | 80.2% | 1 |
| May 2026 | Vehicle auction houses | 118K | 79.7% | 1 |
| Jun 2026 | Vehicle auction houses | 118K | 77% | 1 |
| Jul 2026 | Vehicle auction houses | 111K | 78.8% | 1 |
| Aug 2026 | Vehicle auction houses | 116K | 79.4% | 1 |
| Sep 2026 | Vehicle auction houses | — | — | — |

## How is Turners measured?

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “turner's auto”
- “turners”
- “turners auction”
- “turners auction damaged cars”
- “turners auction live”
- “turners auctions machinery”
- “turners auto”
- “turners avalon drive”
- “turners botany”
- “turners buy cars”
- “turners car auctions”
- “turners cars”
- “turners cars botany”
- “turners cars dunedin”
- “turners cars for sale”
- “turners cars near me”
- “turners cars new plymouth”
- “turners cars otahuhu”
- “turners cars sell my car”
- “turners cars te rapa road”
- “turners cars westgate”
- “turners cheap cars”
- “turners co nz”
- “turners crashed cars”
- “turners finance”
- “turners near me”
- “turners nelson”
- “turners nz”
- “turners online”
- “turners te rapa”
- “turners used cars”
- “turners westgate”
- “turners.co.nz”
- “turnerscars”

## Which auction houses compete with Turners?

- [Webb's](/demand/nz/brands/webbs): Head-to-head: /demand/nz/compare/turners-vs-webbs
- [Cordy's](/demand/nz/brands/cordys): Head-to-head: /demand/nz/compare/cordys-vs-turners
- [Dunbar Sloane](/demand/nz/brands/dunbar-sloane): Head-to-head: /demand/nz/compare/dunbar-sloane-vs-turners
- [Art+Object](/demand/nz/brands/art-object): Head-to-head: /demand/nz/compare/art-object-vs-turners

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Turners: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/turners

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.