---
title: "Tupperware: search popularity and Share of Search in New Zealand"
description: "Tupperware makes food storage containers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tupperware"
publisher: "Brandwave"
---

# Tupperware: search popularity and Share of Search in New Zealand

Tupperware makes food storage containers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tupperware
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among food storage brands**: 47.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Food storage brands | 2 | 47.6% | 15.1K |

- [Food storage brands](/demand/nz/categories/nz-food-storage-brands)

## How has branded search demand for Tupperware changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tupperware in New Zealand rose from 5.5K to 15.1K.
- Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand increased from 27.8% to 47.6%.
- Across the 11 months ending August 2026, Tupperware’s estimated Share of Search among food storage brands in New Zealand peaked at 47.6% in August 2026 and was lowest at 22.5% in January 2026.

## How did search popularity change for New Zealand food storage brands in August 2026?

- In August 2026, Tupperware gained estimated Share of Search among food storage brands in New Zealand, from 25.4% to 47.6%.
- In August 2026, Sistema lost estimated Share of Search among food storage brands in New Zealand, from 72.2% to 50.5%.
- Estimated monthly branded searches for Décor in New Zealand rose 72% over 11 measured months, from 250 to 430 in August 2026.
- Estimated monthly branded searches for Lock&Lock in New Zealand rose 45.5% over 11 measured months, from 110 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Food storage brands | 5.5K | 27.8% | 2 |
| Nov 2025 | Food storage brands | 5.2K | 27.4% | 2 |
| Dec 2025 | Food storage brands | 5.5K | 27.2% | 2 |
| Jan 2026 | Food storage brands | 6.6K | 22.5% | 2 |
| Feb 2026 | Food storage brands | 5K | 24.7% | 2 |
| Mar 2026 | Food storage brands | 5.5K | 28.2% | 2 |
| Apr 2026 | Food storage brands | 5.2K | 27.3% | 2 |
| May 2026 | Food storage brands | 5.4K | 26.3% | 2 |
| Jun 2026 | Food storage brands | 5.8K | 29.1% | 2 |
| Jul 2026 | Food storage brands | 5.5K | 25.4% | 2 |
| Aug 2026 | Food storage brands | 15.1K | 47.6% | 2 |
| Sep 2026 | Food storage brands | — | — | — |

## How is Tupperware measured?

Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “big tupperware containers”
- “glass tupperware”
- “top tupperware”
- “tupperware”
- “tupperware aus”
- “tupperware can opener”
- “tupperware co nz”
- “tupperware containers”
- “tupperware drink bottles”
- “tupperware food storage”
- “tupperware lunch box”
- “tupperware micro pressure cooker”
- “tupperware microwave rice cooker”
- “tupperware near me”
- “tupperware nz”
- “tupperware online”
- “tupperware party”
- “tupperware pressure cooker”
- “tupperware rice cooker”
- “tupperware shape sorter”
- “tupperware spice containers”

## Which food storage brands compete with Tupperware?

- [Sistema](/demand/nz/brands/sistema): Head-to-head: /demand/nz/compare/sistema-vs-tupperware
- [Décor](/demand/nz/brands/decor): Head-to-head: /demand/nz/compare/decor-vs-tupperware
- [Lock&Lock](/demand/nz/brands/lock-and-lock): Head-to-head: /demand/nz/compare/lock-and-lock-vs-tupperware

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tupperware: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tupperware

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tupperware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.