---
title: "Tumi: search popularity and Share of Search in New Zealand"
description: "Tumi is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tumi"
publisher: "Brandwave"
---

# Tumi: search popularity and Share of Search in New Zealand

Tumi is a luggage brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tumi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among luggage brands**: 6.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luggage brands | 5 | 6.6% | 940 |

- [Luggage brands](/demand/nz/categories/nz-luggage-brands)

## How has branded search demand for Tumi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tumi in New Zealand fell from 1K to 940.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand decreased from 8% to 6.6%.
- Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand peaked at 8% in October 2025 and was lowest at 5.7% in June 2026.
- Across the 11 months ending August 2026, Tumi fell from 4th to 5th among luggage brands in New Zealand.

## How did search popularity change for New Zealand luggage brands in August 2026?

- In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%.
- In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%.
- In August 2026, Antler gained estimated Share of Search among luggage brands in New Zealand, from 7.7% to 8.5%.
- In August 2026, Away lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.2%.
- In August 2026, Delsey lost estimated Share of Search among luggage brands in New Zealand, from 4.7% to 3.9%.
- In August 2026, Monos lost estimated Share of Search among luggage brands in New Zealand, from 1.4% to 0.84%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luggage brands | 1K | 8% | 4 |
| Nov 2025 | Luggage brands | 990 | 5.8% | 5 |
| Dec 2025 | Luggage brands | 1.1K | 7.6% | 4 |
| Jan 2026 | Luggage brands | 1.1K | 7.8% | 4 |
| Feb 2026 | Luggage brands | 840 | 6.8% | 4 |
| Mar 2026 | Luggage brands | 840 | 6.4% | 4 |
| Apr 2026 | Luggage brands | 990 | 7.5% | 5 |
| May 2026 | Luggage brands | 930 | 6.8% | 5 |
| Jun 2026 | Luggage brands | 800 | 5.7% | 6 |
| Jul 2026 | Luggage brands | 840 | 5.7% | 5 |
| Aug 2026 | Luggage brands | 940 | 6.6% | 5 |
| Sep 2026 | Luggage brands | — | — | — |

## How is Tumi measured?

Brandwave collects information about searches that people make online using Tumi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tumi”
- “tumi backpack”
- “tumi bags”
- “tumi carry on”
- “tumi com”
- “tumi laptop bag”
- “tumi luggage”
- “tumi near me”
- “tumi nz”
- “tumi suitcase”

## Which luggage brands compete with Tumi?

- [Samsonite](/demand/nz/brands/samsonite)
- [American Tourister](/demand/nz/brands/american-tourister): Head-to-head: /demand/nz/compare/american-tourister-vs-tumi
- [July](/demand/nz/brands/july): Head-to-head: /demand/nz/compare/july-vs-tumi
- [Antler](/demand/nz/brands/antler): Head-to-head: /demand/nz/compare/antler-vs-tumi
- [Delsey](/demand/nz/brands/delsey): Head-to-head: /demand/nz/compare/delsey-vs-tumi
- [Away](/demand/nz/brands/away): Head-to-head: /demand/nz/compare/away-vs-tumi
- [Monos](/demand/nz/brands/monos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tumi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tumi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.