--- title: "Tumbleweed: search popularity in New Zealand" description: "Tumbleweed makes compost bins and worm farms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tumbleweed" publisher: "Brandwave" --- # Tumbleweed: search popularity in New Zealand Tumbleweed makes compost bins and worm farms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tumbleweed - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among home composting system brands**: 40% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home composting system brands | 1 | 40% | 260 | | Compost bin brands | 2 | 31.3% | 100 | - [Home composting system brands](/demand/nz/categories/nz-home-composting-brands) - [Compost bin brands](/demand/nz/categories/nz-compost-bin-brands) ## Top home composting system brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tumbleweed was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tumbleweed is the third most recommended of the three. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zing Bokashi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hungry Bin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tumbleweed | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about home composting system brands - Asked ChatGPT "Which home composting system brand should I buy in New Zealand?": 1. Tumbleweed, 2. Zing Bokashi, 3. Hungry Bin - Asked ChatGPT "What are the best home composting system brands in New Zealand?": 1. Hungry Bin, 2. Tumbleweed, 3. Zing Bokashi - Asked ChatGPT "What's the best home composting system brand in New Zealand for kitchen food scraps?": 1. Zing Bokashi, 2. Hungry Bin - Searched Google, AI Overview "worm farm nz": 1. Hungry Bin - Searched Google, AI Overview "bokashi bin nz": 1. Zing Bokashi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tumbleweed changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tumbleweed in New Zealand rose from 200 to 260. - Across the 12 months ending September 2026, Tumbleweed’s share of searches among home composting system brands in New Zealand increased from 27.8% to 40%. - Across the 12 months ending September 2026, Tumbleweed’s share of searches among home composting system brands in New Zealand peaked at 40% in September 2026 and was lowest at 24.4% in February 2026. - Across the 12 months ending September 2026, Tumbleweed rose from 2nd to 1st among home composting system brands in New Zealand. - Across the 12 months ending September 2026, Tumbleweed’s share of searches among compost bin brands in New Zealand peaked at 38.5% in April 2026 and was lowest at 19% in February 2026. ## How did search popularity change for New Zealand home composting system brands in September 2026? - In September 2026, Tumbleweed overtook Hungry Bin to become the leader among home composting system brands in New Zealand, with 40% of the searches. - In September 2026, Hungry Bin lost share of searches among home composting system brands in New Zealand, from 42.3% to 35.4%. - In September 2026, Zing Bokashi lost share of searches among home composting system brands in New Zealand, from 28.8% to 24.6%. ## How did search popularity change for New Zealand compost bin brands in September 2026? - In September 2026, Tumbleweed overtook Maze to rank 2nd among compost bin brands in New Zealand, with 31.3% of the searches. - In September 2026, Zing Bokashi gained share of searches among compost bin brands in New Zealand, from 3.8% to 6.3%. - In September 2026, Reln gained share of searches among compost bin brands in New Zealand, from 11.5% to 12.5%. - In September 2026, Maze lost share of searches among compost bin brands in New Zealand, from 23.1% to 12.5%. - In September 2026, Earthmaker lost share of searches among compost bin brands in New Zealand, from 38.5% to 37.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home composting system brands | 200 | 27.8% | 2 | | Nov 2025 | Home composting system brands | 220 | 30.6% | 2 | | Dec 2025 | Home composting system brands | 140 | 30.4% | 2 | | Jan 2026 | Home composting system brands | 210 | 33.3% | 2 | | Feb 2026 | Home composting system brands | 110 | 24.4% | 3 | | Mar 2026 | Home composting system brands | 120 | 24.5% | 2 | | Apr 2026 | Home composting system brands | 220 | 31.9% | 2 | | May 2026 | Home composting system brands | 160 | 28.1% | 2 | | Jun 2026 | Home composting system brands | 160 | 28.1% | 3 | | Jul 2026 | Home composting system brands | 160 | 39% | 1 | | Aug 2026 | Home composting system brands | 150 | 28.8% | 2 | | Sep 2026 | Home composting system brands | 260 | 40% | 1 | | Oct 2025 | Compost bin brands | 80 | 30.8% | 2 | | Nov 2025 | Compost bin brands | 80 | 32% | 2 | | Dec 2025 | Compost bin brands | 40 | 20% | 3 | | Jan 2026 | Compost bin brands | 100 | 33.3% | 2 | | Feb 2026 | Compost bin brands | 40 | 19% | 2 | | Mar 2026 | Compost bin brands | 40 | 20% | 3 | | Apr 2026 | Compost bin brands | 100 | 38.5% | 2 | | May 2026 | Compost bin brands | 60 | 31.6% | 1 | | Jun 2026 | Compost bin brands | 60 | 31.6% | 2 | | Jul 2026 | Compost bin brands | 60 | 30% | 2 | | Aug 2026 | Compost bin brands | 60 | 23.1% | 3 | | Sep 2026 | Compost bin brands | 100 | 31.3% | 2 | ## How are Tumbleweed’s branded searches counted? Brandwave collects information about searches that people make online using Tumbleweed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “compost tumbleweed” - “tumbleweed compost” - “tumbleweed compost bin” - “tumbleweed worm” - “tumbleweed worm buffet” - “tumbleweed worm cafe” - “tumbleweed worm farm” ## Which home composting system brands compete with Tumbleweed? - [Hungry Bin](/demand/nz/brands/hungry-bin): Head-to-head: /demand/nz/compare/hungry-bin-vs-tumbleweed - [Zing Bokashi](/demand/nz/brands/zing-bokashi): Head-to-head: /demand/nz/compare/tumbleweed-vs-zing-bokashi ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tumbleweed: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tumbleweed This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tumbleweed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.