--- title: "Tula: search popularity in New Zealand" description: "Tula is a baby carrier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tula" publisher: "Brandwave" --- # Tula: search popularity in New Zealand Tula is a baby carrier brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tula - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby carrier brands**: 0.48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby carrier brands | 5 | 0.48% | 40 | - [Baby carrier brands](/demand/nz/categories/nz-baby-carrier-brands) ## Top baby carrier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tula was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tula is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ergobaby | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | BabyBjörn | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Boba | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Tula | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Artipoppe | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby carrier brands - Asked ChatGPT "Which baby carrier brand should I buy in New Zealand?": 1. Ergobaby, 2. Boba, 3. BabyBjörn - Asked ChatGPT "What are the best baby carrier brands in New Zealand?": 1. Ergobaby, 2. BabyBjörn, 3. Tula, 4. Boba - Asked ChatGPT "What's the best baby carrier brand in New Zealand for hands free carrying?": 1. Ergobaby, 2. BabyBjörn, 3. Tula - Searched Google, AI Overview "best baby carrier": 1. Ergobaby, 2. Boba, 3. BabyBjörn Not named in any answer: Artipoppe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Tula changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tula in New Zealand held steady at 40. - Across the 12 months ending September 2026, Tula’s share of searches among baby carrier brands in New Zealand held steady, from 0.61% to 0.48%. ## How did search popularity change for New Zealand baby carrier brands in September 2026? - In September 2026, Ergobaby gained share of searches among baby carrier brands in New Zealand, from 49% to 52.3%. - In September 2026, BabyBjörn gained share of searches among baby carrier brands in New Zealand, from 17.5% to 19.7%. - In September 2026, Artipoppe gained share of searches among baby carrier brands in New Zealand, from 5.5% to 6.3%. - In September 2026, Boba lost share of searches among baby carrier brands in New Zealand, from 27.8% to 21.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby carrier brands | 40 | 0.61% | 5 | | Nov 2025 | Baby carrier brands | 50 | 0.78% | 5 | | Dec 2025 | Baby carrier brands | 50 | 1% | 5 | | Jan 2026 | Baby carrier brands | 70 | 1% | 5 | | Feb 2026 | Baby carrier brands | 40 | 0.65% | 5 | | Mar 2026 | Baby carrier brands | 30 | 0.44% | 5 | | Apr 2026 | Baby carrier brands | 50 | 0.74% | 5 | | May 2026 | Baby carrier brands | 30 | 0.41% | 5 | | Jun 2026 | Baby carrier brands | 40 | 0.59% | 5 | | Jul 2026 | Baby carrier brands | 30 | 0.42% | 5 | | Aug 2026 | Baby carrier brands | 20 | 0.27% | 5 | | Sep 2026 | Baby carrier brands | 40 | 0.48% | 5 | ## How are Tula’s branded searches counted? Brandwave collects information about searches that people make online using Tula’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tula carrier” ## Which baby carrier brands compete with Tula? - [Ergobaby](/demand/nz/brands/ergobaby): Head-to-head: /demand/nz/compare/ergobaby-vs-tula - [Boba](/demand/nz/brands/boba): Head-to-head: /demand/nz/compare/boba-vs-tula - [BabyBjörn](/demand/nz/brands/babybjorn): Head-to-head: /demand/nz/compare/babybjorn-vs-tula - [Artipoppe](/demand/nz/brands/artipoppe): Head-to-head: /demand/nz/compare/artipoppe-vs-tula ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tula: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tula This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tula. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.