--- title: "Tuimato: search popularity in New Zealand" description: "Tuimato is a sauce and condiment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tuimato" publisher: "Brandwave" --- # Tuimato: search popularity in New Zealand Tuimato is a sauce and condiment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tuimato - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sauce and condiment brands**: 0.28% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sauce and condiment brands | 9 | 0.28% | 50 | - [Sauce and condiment brands](/demand/nz/categories/nz-sauce-and-condiment-brands) ## Top sauce and condiment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tuimato was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tuimato is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wattie's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kaitaia Fire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Barker's of Geraldine | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tuimato | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anathoth Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Kikkoman | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kewpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterfoods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sauce and condiment brands - Asked ChatGPT "Which sauce or condiment brand should I buy in New Zealand?": 1. Wattie's, 2. Kaitaia Fire, 3. Barker's of Geraldine, 4. Anathoth Farm - Asked ChatGPT "What are the best sauce and condiment brands in New Zealand?": 1. Wattie's, 2. Barker's of Geraldine, 3. Kaitaia Fire, 4. Anathoth Farm, 5. Tuimato - Asked ChatGPT "What's the best sauce or condiment brand in New Zealand for everyday cooking?": 1. Wattie's, 2. Kikkoman - Searched Google, AI Overview "soy sauce nz": 1. Kikkoman - Searched Google, AI Overview "tomato sauce nz": 1. Wattie's, 2. Tuimato Not named in any answer: Kewpie, Heinz and Masterfoods. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tuimato changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tuimato in New Zealand fell from 90 to 50. - Across the 12 months ending September 2026, Tuimato’s share of searches among sauce and condiment brands in New Zealand held steady, from 0.54% to 0.28%. ## How did search popularity change for New Zealand sauce and condiment brands in September 2026? - In September 2026, Kewpie overtook Wattie's to become the leader among sauce and condiment brands in New Zealand, with 30.7% of the searches. - In September 2026, Barker's of Geraldine gained share of searches among sauce and condiment brands in New Zealand, from 17.2% to 18.1%. - In September 2026, Wattie's lost share of searches among sauce and condiment brands in New Zealand, from 30.5% to 26.9%. - In September 2026, Kikkoman lost share of searches among sauce and condiment brands in New Zealand, from 9.1% to 6.9%. - In September 2026, Heinz lost share of searches among sauce and condiment brands in New Zealand, from 12.6% to 11.4%. - Estimated monthly branded searches for Masterfoods in New Zealand rose 17.6% over 12 measured months, from 340 to 400 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sauce and condiment brands | 90 | 0.54% | 9 | | Nov 2025 | Sauce and condiment brands | 90 | 0.55% | 9 | | Dec 2025 | Sauce and condiment brands | 70 | 0.44% | 9 | | Jan 2026 | Sauce and condiment brands | 90 | 0.55% | 9 | | Feb 2026 | Sauce and condiment brands | 70 | 0.46% | 9 | | Mar 2026 | Sauce and condiment brands | 50 | 0.12% | 9 | | Apr 2026 | Sauce and condiment brands | 70 | 0.4% | 9 | | May 2026 | Sauce and condiment brands | 70 | 0.35% | 9 | | Jun 2026 | Sauce and condiment brands | 50 | 0.28% | 9 | | Jul 2026 | Sauce and condiment brands | 70 | 0.42% | 9 | | Aug 2026 | Sauce and condiment brands | 70 | 0.37% | 9 | | Sep 2026 | Sauce and condiment brands | 50 | 0.28% | 9 | ## How are Tuimato’s branded searches counted? Brandwave collects information about searches that people make online using Tuimato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tuimato” ## Which sauce and condiment brands compete with Tuimato? - [Kewpie](/demand/nz/brands/kewpie) - [Wattie's](/demand/nz/brands/watties) - [Barker's of Geraldine](/demand/nz/brands/barkers-of-geraldine) - [Heinz](/demand/nz/brands/heinz): Head-to-head: /demand/nz/compare/heinz-vs-tuimato - [Kikkoman](/demand/nz/brands/kikkoman): Head-to-head: /demand/nz/compare/kikkoman-vs-tuimato - [Kaitaia Fire](/demand/nz/brands/kaitaia-fire): Head-to-head: /demand/nz/compare/kaitaia-fire-vs-tuimato - [Masterfoods](/demand/nz/brands/masterfoods): Head-to-head: /demand/nz/compare/masterfoods-vs-tuimato - [Anathoth Farm](/demand/nz/brands/anathoth-farm): Head-to-head: /demand/nz/compare/anathoth-farm-vs-tuimato ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tuimato: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tuimato This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tuimato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.