--- title: "TSB Arena: search popularity in New Zealand" description: "An indoor arena in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tsb-arena" publisher: "Brandwave" --- # TSB Arena: search popularity in New Zealand An indoor arena in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TSB Arena - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stadiums and arenas**: 7.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stadiums and arenas | 5 | 7.3% | 18.1K | - [Stadiums and arenas](/demand/nz/categories/nz-stadiums-and-arenas) ## Top stadiums and arenas in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TSB Arena was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TSB Arena is the ninth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eden Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Forsyth Barr Stadium | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | One New Zealand Stadium | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Sky Stadium | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Spark Arena | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Go Media Stadium | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Wolfbrook Arena | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | FMG Stadium Waikato | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | TSB Arena | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about stadiums and arenas - Asked ChatGPT "Which stadium or arena should I go to in New Zealand?": 1. Eden Park, 2. One New Zealand Stadium, 3. Forsyth Barr Stadium, 4. Spark Arena, 5. Go Media Stadium - Asked ChatGPT "What are the best stadiums and arenas in New Zealand?": 1. Eden Park, 2. Sky Stadium, 3. Forsyth Barr Stadium, 4. Spark Arena, 5. Wolfbrook Arena, 6. TSB Arena, 7. One New Zealand Stadium, 8. Go Media Stadium - Asked ChatGPT "What's the best stadium or arena in New Zealand for sport and concerts?": 1. Eden Park, 2. One New Zealand Stadium, 3. Forsyth Barr Stadium, 4. Spark Arena, 5. Go Media Stadium - Searched Google, AI Overview "stadiums and arenas nz": 1. Eden Park, 2. Sky Stadium, 3. Forsyth Barr Stadium, 4. One New Zealand Stadium, 5. FMG Stadium Waikato, 6. Go Media Stadium, 7. Spark Arena, 8. Wolfbrook Arena, 9. TSB Arena - Searched Google, AI Overview "best stadiums nz": 1. Eden Park, 2. One New Zealand Stadium, 3. FMG Stadium Waikato, 4. Sky Stadium, 5. Forsyth Barr Stadium, 6. Go Media Stadium Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for TSB Arena changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TSB Arena in New Zealand rose from 12.1K to 18.1K. - Across the 12 months ending September 2026, TSB Arena’s share of searches among stadiums and arenas in New Zealand increased from 4.7% to 7.3%. - Across the 12 months ending September 2026, TSB Arena’s share of searches among stadiums and arenas in New Zealand peaked at 7.3% in September 2026 and was lowest at 1.7% in November 2025. - Across the 12 months ending September 2026, TSB Arena rose from 6th to 5th among stadiums and arenas in New Zealand. ## How did search popularity change for New Zealand stadiums and arenas in September 2026? - In September 2026, Eden Park overtook Spark Arena to become the leader among stadiums and arenas in New Zealand, with 42.7% of the searches. - In September 2026, TSB Arena overtook One New Zealand Stadium and Forsyth Barr Stadium to rank 5th among stadiums and arenas in New Zealand, with 7.3% of the searches. - In September 2026, One New Zealand Stadium gained share of searches among stadiums and arenas in New Zealand, from 5.8% to 6.5%. - In September 2026, Spark Arena lost share of searches among stadiums and arenas in New Zealand, from 33.3% to 18.2%. - In September 2026, Go Media Stadium lost share of searches among stadiums and arenas in New Zealand, from 17.5% to 13.6%. - In September 2026, Wolfbrook Arena lost share of searches among stadiums and arenas in New Zealand, from 11.5% to 9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stadiums and arenas | 12.1K | 4.7% | 6 | | Nov 2025 | Stadiums and arenas | 5.4K | 1.7% | 7 | | Dec 2025 | Stadiums and arenas | 8.1K | 5.4% | 6 | | Jan 2026 | Stadiums and arenas | 6.6K | 1.9% | 7 | | Feb 2026 | Stadiums and arenas | 9.9K | 3.2% | 9 | | Mar 2026 | Stadiums and arenas | 6.6K | 2.4% | 7 | | Apr 2026 | Stadiums and arenas | 8.1K | 4.1% | 7 | | May 2026 | Stadiums and arenas | 12.1K | 4% | 6 | | Jun 2026 | Stadiums and arenas | 8.1K | 4.8% | 6 | | Jul 2026 | Stadiums and arenas | 6.6K | 2.8% | 6 | | Aug 2026 | Stadiums and arenas | 4.4K | 1.9% | 7 | | Sep 2026 | Stadiums and arenas | 18.1K | 7.3% | 5 | ## How are TSB Arena’s branded searches counted? Brandwave collects information about searches that people make online using TSB Arena’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tsb arena” ## Which stadiums and arenas compete with TSB Arena? - [Eden Park](/demand/nz/brands/eden-park) - [Spark Arena](/demand/nz/brands/spark-arena): Head-to-head: /demand/nz/compare/spark-arena-vs-tsb-arena - [Go Media Stadium](/demand/nz/brands/go-media-stadium): Head-to-head: /demand/nz/compare/go-media-stadium-vs-tsb-arena - [Wolfbrook Arena](/demand/nz/brands/wolfbrook-arena): Head-to-head: /demand/nz/compare/tsb-arena-vs-wolfbrook-arena - [One New Zealand Stadium](/demand/nz/brands/one-new-zealand-stadium): Head-to-head: /demand/nz/compare/one-new-zealand-stadium-vs-tsb-arena - [FMG Stadium Waikato](/demand/nz/brands/fmg-stadium-waikato): Head-to-head: /demand/nz/compare/fmg-stadium-waikato-vs-tsb-arena - [Forsyth Barr Stadium](/demand/nz/brands/forsyth-barr-stadium) - [Sky Stadium](/demand/nz/brands/sky-stadium) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TSB Arena: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tsb-arena This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tsb-arena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.