---
title: "Trustpilot: search popularity and Share of Search in New Zealand"
description: "Trustpilot is a customer review platform used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/trustpilot"
publisher: "Brandwave"
---

# Trustpilot: search popularity and Share of Search in New Zealand

Trustpilot is a customer review platform used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trustpilot
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among customer review platforms**: 93.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer review platforms | 1 | 93.1% | 8.7K |

- [Customer review platforms](/demand/nz/categories/nz-customer-review-platforms)

## How has branded search demand for Trustpilot changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Trustpilot in New Zealand rose from 7K to 8.7K.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand increased from 83.7% to 93.1%.
- Across the 11 months ending August 2026, Trustpilot’s estimated Share of Search among customer review platforms in New Zealand peaked at 93.9% in May 2026 and was lowest at 83.7% in October 2025.

## How did search popularity change for New Zealand customer review platforms in August 2026?

- Estimated monthly branded searches for Trustpilot in New Zealand rose 24.7% over 11 measured months, from 7K to 8.7K in August 2026.
- Estimated monthly branded searches for Judge.me in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.
- Estimated monthly branded searches for Yotpo in New Zealand fell 82.8% over 11 measured months, from 870 to 150 in August 2026.
- Estimated monthly branded searches for Feefo in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.
- Estimated monthly branded searches for Reviews.io in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer review platforms | 7K | 83.7% | 1 |
| Nov 2025 | Customer review platforms | 8.5K | 91.8% | 1 |
| Dec 2025 | Customer review platforms | 8.2K | 92.9% | 1 |
| Jan 2026 | Customer review platforms | 8.6K | 91.3% | 1 |
| Feb 2026 | Customer review platforms | 7K | 92.6% | 1 |
| Mar 2026 | Customer review platforms | 8.2K | 92.5% | 1 |
| Apr 2026 | Customer review platforms | 8.2K | 93.1% | 1 |
| May 2026 | Customer review platforms | 8.6K | 93.9% | 1 |
| Jun 2026 | Customer review platforms | 8.3K | 93.2% | 1 |
| Jul 2026 | Customer review platforms | 8.3K | 93.2% | 1 |
| Aug 2026 | Customer review platforms | 8.7K | 93.1% | 1 |
| Sep 2026 | Customer review platforms | — | — | — |

## How is Trustpilot measured?

Brandwave collects information about searches that people make online using Trustpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trustpilot”
- “trustpilot com”
- “trustpilot near me”
- “trustpilot new zealand”
- “trustpilot nz”
- “trustpilot ratings”
- “trustpilot review”

## Which customer review platforms compete with Trustpilot?

- [Judge.me](/demand/nz/brands/judge-me): Head-to-head: /demand/nz/compare/judge-me-vs-trustpilot
- [Okendo](/demand/nz/brands/okendo): Head-to-head: /demand/nz/compare/okendo-vs-trustpilot
- [Yotpo](/demand/nz/brands/yotpo): Head-to-head: /demand/nz/compare/trustpilot-vs-yotpo
- [Feefo](/demand/nz/brands/feefo): Head-to-head: /demand/nz/compare/feefo-vs-trustpilot
- [Reviews.io](/demand/nz/brands/reviews-io): Head-to-head: /demand/nz/compare/reviews-io-vs-trustpilot

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trustpilot: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/trustpilot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trustpilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.