--- title: "Tru-Test: search popularity in New Zealand" description: "Tru-Test makes livestock weighing and milk metering equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tru-test" publisher: "Brandwave" --- # Tru-Test: search popularity in New Zealand Tru-Test makes livestock weighing and milk metering equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tru-Test - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among livestock weighing and EID brands**: 24.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Livestock weighing and EID brands | 2 | 24.7% | 540 | - [Livestock weighing and EID brands](/demand/nz/categories/nz-livestock-weighing-and-eid-brands) ## Top livestock weighing and EID brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tru-Test appeared in all five answers. Tru-Test is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tru-Test | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gallagher | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pari | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Datamars | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Shearwell | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Allflex | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Zee Tags | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prattley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about livestock weighing and EID brands - Asked ChatGPT "Which livestock weighing and EID brand should I buy in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari - Asked ChatGPT "What are the best livestock weighing and EID brands in New Zealand?": 1. Tru-Test, 2. Gallagher, 3. Te Pari, 4. Datamars - Asked ChatGPT "What's the best livestock weighing and EID brand in New Zealand for farm stock control?": 1. Tru-Test, 2. Datamars, 3. Gallagher, 4. Te Pari - Searched Google, AI Overview "eid tags nz": 1. Tru-Test, 2. Gallagher, 3. Shearwell, 4. Allflex - Searched Google, AI Overview "cattle weighing systems": 1. Te Pari, 2. Gallagher, 3. Tru-Test Not named in any answer: Zee Tags and Prattley. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tru-Test changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tru-Test in New Zealand fell from 580 to 540. - Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand decreased from 28.2% to 24.7%. - Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 18.5% in July 2026. ## How did search popularity change for New Zealand livestock weighing and EID brands in September 2026? - In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches. - In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%. - In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%. - In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%. - In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%. - Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Livestock weighing and EID brands | 580 | 28.2% | 2 | | Nov 2025 | Livestock weighing and EID brands | 540 | 29.5% | 2 | | Dec 2025 | Livestock weighing and EID brands | 310 | 25% | 2 | | Jan 2026 | Livestock weighing and EID brands | 470 | 26.4% | 2 | | Feb 2026 | Livestock weighing and EID brands | 380 | 23.5% | 2 | | Mar 2026 | Livestock weighing and EID brands | 510 | 24.2% | 2 | | Apr 2026 | Livestock weighing and EID brands | 440 | 25.3% | 2 | | May 2026 | Livestock weighing and EID brands | 440 | 22% | 2 | | Jun 2026 | Livestock weighing and EID brands | 540 | 23.7% | 2 | | Jul 2026 | Livestock weighing and EID brands | 360 | 18.5% | 2 | | Aug 2026 | Livestock weighing and EID brands | 470 | 22.4% | 2 | | Sep 2026 | Livestock weighing and EID brands | 540 | 24.7% | 2 | ## How are Tru-Test’s branded searches counted? Brandwave collects information about searches that people make online using Tru-Test’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tru test” - “tru test indicators” - “trutest scales” ## Which livestock weighing and EID brands compete with Tru-Test? - [Te Pari](/demand/nz/brands/te-pari): Head-to-head: /demand/nz/compare/te-pari-vs-tru-test - [Gallagher](/demand/nz/brands/gallagher): Head-to-head: /demand/nz/compare/gallagher-vs-tru-test - [Zee Tags](/demand/nz/brands/zee-tags): Head-to-head: /demand/nz/compare/tru-test-vs-zee-tags - [Shearwell](/demand/nz/brands/shearwell): Head-to-head: /demand/nz/compare/shearwell-vs-tru-test - [Datamars](/demand/nz/brands/datamars): Head-to-head: /demand/nz/compare/datamars-vs-tru-test - [Allflex](/demand/nz/brands/allflex) - [Prattley](/demand/nz/brands/prattley) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tru-Test: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tru-test This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tru-test. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.