--- title: "Troy Lee Designs: search popularity in New Zealand" description: "Troy Lee Designs makes mountain bike and motocross gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/troy-lee-designs" publisher: "Brandwave" --- # Troy Lee Designs: search popularity in New Zealand Troy Lee Designs makes mountain bike and motocross gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Troy Lee Designs - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mountain bike clothing brands**: 6.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mountain bike clothing brands | 3 | 6.1% | 720 | | Long sleeve jersey brands | 2 | 31.4% | 720 | | MTB gloves brands | 1 | 47.4% | 720 | - [Mountain bike clothing brands](/demand/nz/categories/nz-mountain-bike-clothing-brands) - [Long sleeve jersey brands](/demand/nz/categories/nz-long-sleeve-jersey-brands) - [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands) ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Troy Lee Designs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Troy Lee Designs is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mons Royale | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DHaRCO | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ground Effect | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Troy Lee Designs | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Endura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy in New Zealand?": 1. Fox Racing, 2. DHaRCO, 3. Mons Royale, 4. Troy Lee Designs - Asked ChatGPT "What are the best mountain bike clothing brands in New Zealand?": 1. DHaRCO, 2. Mons Royale, 3. Fox Racing, 4. Troy Lee Designs, 5. Ground Effect - Asked ChatGPT "What's the best mountain bike clothing brand in New Zealand for trail riding?": 1. Mons Royale, 2. Ground Effect, 3. Fox Racing - Searched Google, AI Overview "mountain bike clothing nz": 1. Ground Effect, 2. Fox Racing, 3. Mons Royale, 4. DHaRCO - Searched Google, AI Overview "bike shorts nz": 1. Fox Racing Not named in any answer: Endura. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Troy Lee Designs changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Troy Lee Designs in New Zealand held steady at 720. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand decreased from 8.7% to 6.1%. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among mountain bike clothing brands in New Zealand peaked at 8.7% in October 2025 and was lowest at 4.2% in July 2026. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among long sleeve jersey brands in New Zealand peaked at 35.2% in March 2026 and was lowest at 26.8% in May 2026. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand decreased from 50% to 47.4%. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands in New Zealand peaked at 52.1% in March 2026 and was lowest at 40.7% in November 2025. ## How did search popularity change for New Zealand mountain bike clothing brands in September 2026? - In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches. - In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%. - In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%. - In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%. - In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%. - In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%. ## How did search popularity change for New Zealand long sleeve jersey brands in September 2026? - In September 2026, Rapha gained share of searches among long sleeve jersey brands in New Zealand, from 33.9% to 34.9%. - In September 2026, Troy Lee Designs gained share of searches among long sleeve jersey brands in New Zealand, from 30.5% to 31.4%. - In September 2026, Assos lost share of searches among long sleeve jersey brands in New Zealand, from 10.2% to 8.3%. - In September 2026, Castelli lost share of searches among long sleeve jersey brands in New Zealand, from 9.3% to 8.7%. - Estimated monthly branded searches for Tineli in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand MTB gloves brands in September 2026? - In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches. - In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%. - In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%. - In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%. - In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mountain bike clothing brands | 720 | 8.7% | 3 | | Nov 2025 | Mountain bike clothing brands | 720 | 6.2% | 5 | | Dec 2025 | Mountain bike clothing brands | 720 | 7% | 3 | | Jan 2026 | Mountain bike clothing brands | 720 | 8.1% | 3 | | Feb 2026 | Mountain bike clothing brands | 720 | 8.2% | 3 | | Mar 2026 | Mountain bike clothing brands | 880 | 7.2% | 3 | | Apr 2026 | Mountain bike clothing brands | 720 | 5.8% | 3 | | May 2026 | Mountain bike clothing brands | 720 | 5.7% | 3 | | Jun 2026 | Mountain bike clothing brands | 720 | 6% | 3 | | Jul 2026 | Mountain bike clothing brands | 590 | 4.2% | 3 | | Aug 2026 | Mountain bike clothing brands | 720 | 5.2% | 3 | | Sep 2026 | Mountain bike clothing brands | 720 | 6.1% | 3 | | Oct 2025 | Long sleeve jersey brands | 720 | 31.3% | 2 | | Nov 2025 | Long sleeve jersey brands | 720 | 27.4% | 2 | | Dec 2025 | Long sleeve jersey brands | 720 | 30.8% | 1 | | Jan 2026 | Long sleeve jersey brands | 720 | 30.3% | 2 | | Feb 2026 | Long sleeve jersey brands | 720 | 30.9% | 2 | | Mar 2026 | Long sleeve jersey brands | 880 | 35.2% | 1 | | Apr 2026 | Long sleeve jersey brands | 720 | 29.4% | 2 | | May 2026 | Long sleeve jersey brands | 720 | 26.8% | 2 | | Jun 2026 | Long sleeve jersey brands | 720 | 30.6% | 2 | | Jul 2026 | Long sleeve jersey brands | 590 | 26.9% | 2 | | Aug 2026 | Long sleeve jersey brands | 720 | 30.5% | 2 | | Sep 2026 | Long sleeve jersey brands | 720 | 31.4% | 2 | | Oct 2025 | MTB gloves brands | 720 | 50% | 1 | | Nov 2025 | MTB gloves brands | 720 | 40.7% | 2 | | Dec 2025 | MTB gloves brands | 720 | 45.9% | 1 | | Jan 2026 | MTB gloves brands | 720 | 47.1% | 1 | | Feb 2026 | MTB gloves brands | 720 | 50.3% | 1 | | Mar 2026 | MTB gloves brands | 880 | 52.1% | 1 | | Apr 2026 | MTB gloves brands | 720 | 44.7% | 1 | | May 2026 | MTB gloves brands | 720 | 46.5% | 1 | | Jun 2026 | MTB gloves brands | 720 | 45.9% | 1 | | Jul 2026 | MTB gloves brands | 590 | 44% | 1 | | Aug 2026 | MTB gloves brands | 720 | 41.9% | 1 | | Sep 2026 | MTB gloves brands | 720 | 47.4% | 1 | ## How are Troy Lee Designs’ branded searches counted? Brandwave collects information about searches that people make online using Troy Lee Designs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “troy lee designs” ## Which mountain bike clothing brands compete with Troy Lee Designs? - [Mons Royale](/demand/nz/brands/mons-royale): Head-to-head: /demand/nz/compare/mons-royale-vs-troy-lee-designs - [Ground Effect](/demand/nz/brands/ground-effect): Head-to-head: /demand/nz/compare/ground-effect-vs-troy-lee-designs - [Fox Racing](/demand/nz/brands/fox-racing): Head-to-head: /demand/nz/compare/fox-racing-vs-troy-lee-designs - [DHaRCO](/demand/nz/brands/dharco): Head-to-head: /demand/nz/compare/dharco-vs-troy-lee-designs - [Endura](/demand/nz/brands/endura): Head-to-head: /demand/nz/compare/endura-vs-troy-lee-designs ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Troy Lee Designs: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.