---
title: "Trojan: search popularity in New Zealand"
description: "Trojan makes garden and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/trojan-tools"
publisher: "Brandwave"
---

# Trojan: search popularity in New Zealand

Trojan makes garden and hand tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Trojan
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among garden tool brands**: 0.08%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden tool brands | 13 | 0.08% | 30 |
| Bolt cutters brands | 5 | 0% | 0 |
| Tin snips brands | 6 | 0% | 0 |
| Battery brands | 7 | 0% | 0 |

- [Garden tool brands](/demand/nz/categories/nz-garden-tool-brands)
- [Bolt cutters brands](/demand/nz/categories/nz-bolt-cutters-brands)
- [Tin snips brands](/demand/nz/categories/nz-tin-snips-brands)
- [Battery brands](/demand/nz/categories/nz-battery-brands)

## Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Trojan is the sixth most recommended of the 13.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fiskars | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Felco | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Stihl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ryobi | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Makita | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Trojan | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cyclone | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Gardena | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bahco | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wolf-Garten | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Darlac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Spear & Jackson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about garden tool brands

- Asked ChatGPT "Which garden tool brand should I buy in New Zealand?": 1. Makita, 2. Stihl, 3. Ryobi, 4. Fiskars
- Asked ChatGPT "What are the best garden tool brands in New Zealand?": 1. Felco, 2. Fiskars, 3. Gardena, 4. Ryobi, 5. Stihl, 6. Makita, 7. Bahco
- Asked ChatGPT "What's the best garden tool brand in New Zealand for pruning and trimming?": 1. Fiskars, 2. Felco, 3. Stihl, 4. Bahco
- Searched Google, AI Overview "gardening tools nz": 1. Trojan, 2. Cyclone, 3. Fiskars, 4. Wolf-Garten
- Searched Google, AI Overview "secateurs nz": 1. Felco, 2. Fiskars, 3. Stihl, 4. Ryobi

Not named in any answer: Husqvarna, Darlac and Spear & Jackson.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Trojan changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Trojan in New Zealand fell from 40 to 30.
- Across the 12 months ending September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand.
- Across the 12 months ending September 2026, Trojan’s share of searches among bolt cutters brands in New Zealand held steady at 0%.
- Across the 12 months ending September 2026, Trojan’s share of searches among tin snips brands in New Zealand held steady at 0%.
- Across the 12 months ending September 2026, Trojan’s share of searches among battery brands in New Zealand held steady at 0%.

## How did search popularity change for New Zealand garden tool brands in September 2026?

- In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.
- In September 2026, Makita gained share of searches among garden tool brands in New Zealand, from 26% to 29.1%.
- In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.
- In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%.
- In September 2026, Cyclone rose from 13th to 12th among garden tool brands in New Zealand.
- In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

## How did search popularity change for New Zealand bolt cutters brands in September 2026?

- In September 2026, DeWalt gained share of searches among bolt cutters brands in New Zealand, from 57% to 60.8%.
- In September 2026, Fiskars gained share of searches among bolt cutters brands in New Zealand, from 10.7% to 11.8%.
- In September 2026, Knipex lost share of searches among bolt cutters brands in New Zealand, from 29.1% to 25.3%.
- In September 2026, Irwin lost share of searches among bolt cutters brands in New Zealand, from 3.2% to 2.1%.

## How did search popularity change for New Zealand tin snips brands in September 2026?

- In September 2026, DeWalt gained share of searches among tin snips brands in New Zealand, from 74.7% to 75.8%.
- In September 2026, Irwin lost share of searches among tin snips brands in New Zealand, from 4.2% to 2.6%.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
- Estimated monthly branded searches for Fiskars in New Zealand fell 15.7% over 12 measured months, from 1.2K to 1K in September 2026.

## How did search popularity change for New Zealand battery brands in September 2026?

- In September 2026, Duracell gained share of searches among battery brands in New Zealand, from 14.1% to 19.1%.
- In September 2026, Varta gained share of searches among battery brands in New Zealand, from 2.7% to 4%.
- In September 2026, Energizer lost share of searches among battery brands in New Zealand, from 51.4% to 47.8%.
- In September 2026, Panasonic Batteries lost share of searches among battery brands in New Zealand, from 27.1% to 24.7%.
- Estimated monthly branded searches for Camelion in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden tool brands | 40 | 0.11% | 12 |
| Nov 2025 | Garden tool brands | 60 | 0.14% | 11 |
| Dec 2025 | Garden tool brands | 50 | 0.12% | 11 |
| Jan 2026 | Garden tool brands | 50 | 0.13% | 12 |
| Feb 2026 | Garden tool brands | 50 | 0.14% | 11 |
| Mar 2026 | Garden tool brands | 50 | 0.15% | 12 |
| Apr 2026 | Garden tool brands | 50 | 0.15% | 12 |
| May 2026 | Garden tool brands | 50 | 0.15% | 11 |
| Jun 2026 | Garden tool brands | 40 | 0.13% | 13 |
| Jul 2026 | Garden tool brands | 30 | 0.1% | 12 |
| Aug 2026 | Garden tool brands | 40 | 0.13% | 12 |
| Sep 2026 | Garden tool brands | 30 | 0.08% | 13 |
| Oct 2025 | Bolt cutters brands | 0 | 0% | 5 |
| Nov 2025 | Bolt cutters brands | 0 | 0% | 5 |
| Dec 2025 | Bolt cutters brands | 0 | 0% | 5 |
| Jan 2026 | Bolt cutters brands | 10 | 0.15% | 5 |
| Feb 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Mar 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Apr 2026 | Bolt cutters brands | 10 | 0.15% | 5 |
| May 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Jun 2026 | Bolt cutters brands | 10 | 0.11% | 5 |
| Jul 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Aug 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Sep 2026 | Bolt cutters brands | 0 | 0% | 5 |
| Oct 2025 | Tin snips brands | 0 | 0% | 6 |
| Nov 2025 | Tin snips brands | 0 | 0% | 6 |
| Dec 2025 | Tin snips brands | 0 | 0% | 6 |
| Jan 2026 | Tin snips brands | 10 | 0.17% | 6 |
| Feb 2026 | Tin snips brands | 0 | 0% | 6 |
| Mar 2026 | Tin snips brands | 0 | 0% | 6 |
| Apr 2026 | Tin snips brands | 10 | 0.18% | 6 |
| May 2026 | Tin snips brands | 0 | 0% | 6 |
| Jun 2026 | Tin snips brands | 10 | 0.14% | 6 |
| Jul 2026 | Tin snips brands | 0 | 0% | 6 |
| Aug 2026 | Tin snips brands | 0 | 0% | 6 |
| Sep 2026 | Tin snips brands | 0 | 0% | 6 |
| Oct 2025 | Battery brands | 0 | 0% | 7 |
| Nov 2025 | Battery brands | 0 | 0% | 7 |
| Dec 2025 | Battery brands | 0 | 0% | 7 |
| Jan 2026 | Battery brands | 10 | 0.21% | 7 |
| Feb 2026 | Battery brands | 0 | 0% | 7 |
| Mar 2026 | Battery brands | 0 | 0% | 7 |
| Apr 2026 | Battery brands | 10 | 0.16% | 7 |
| May 2026 | Battery brands | 0 | 0% | 7 |
| Jun 2026 | Battery brands | 10 | 0.18% | 7 |
| Jul 2026 | Battery brands | 0 | 0% | 7 |
| Aug 2026 | Battery brands | 0 | 0% | 7 |
| Sep 2026 | Battery brands | 0 | 0% | 7 |

## How are Trojan’s branded searches counted?

Brandwave collects information about searches that people make online using Trojan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trojan 2.4 m telescopic tree pruner”
- “trojan bypass pruner”
- “trojan garden tools”
- “trojan hedge trimmer”
- “trojan lawn edger”
- “trojan pruner”
- “trojan secateurs”

## Which garden tool brands compete with Trojan?

- [Makita](/demand/nz/brands/makita)
- [Ryobi](/demand/nz/brands/ryobi)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Stihl](/demand/nz/brands/stihl)
- [Fiskars](/demand/nz/brands/fiskars)
- [Gardena](/demand/nz/brands/gardena)
- [Bahco](/demand/nz/brands/bahco)
- [Felco](/demand/nz/brands/felco): Head-to-head: /demand/nz/compare/felco-vs-trojan-tools
- [Wolf-Garten](/demand/nz/brands/wolf-garten): Head-to-head: /demand/nz/compare/trojan-tools-vs-wolf-garten
- [Darlac](/demand/nz/brands/darlac): Head-to-head: /demand/nz/compare/darlac-vs-trojan-tools
- [Spear & Jackson](/demand/nz/brands/spear-and-jackson): Head-to-head: /demand/nz/compare/spear-and-jackson-vs-trojan-tools
- [Cyclone](/demand/nz/brands/cyclone): Head-to-head: /demand/nz/compare/cyclone-vs-trojan-tools

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Trojan: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/trojan-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trojan-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.