--- title: "Triumph & Disaster: search popularity in New Zealand" description: "Triumph & Disaster makes skincare and grooming products for men. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/triumph-and-disaster" publisher: "Brandwave" --- # Triumph & Disaster: search popularity in New Zealand Triumph & Disaster makes skincare and grooming products for men. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Triumph & Disaster - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among men's grooming brands**: 8.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Men's grooming brands | 4 | 8.2% | 880 | - [Men's grooming brands](/demand/nz/categories/nz-mens-grooming-brands) ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Triumph & Disaster was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triumph & Disaster is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triumph & Disaster | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Bulldog | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Nivea Men | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Jack Black | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy in New Zealand?": 1. Triumph & Disaster, 2. Bulldog - Asked ChatGPT "What are the best men's grooming brands in New Zealand?": 1. Triumph & Disaster, 2. Bulldog - Asked ChatGPT "What's the best men's grooming brand in New Zealand for everyday grooming?": 1. Nivea Men, 2. Bulldog, 3. Triumph & Disaster - Searched Google, AI Overview "mens skincare nz": named none of the brands we track Not named in any answer: Jack Black, Manscaped and Wahl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Triumph & Disaster changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Triumph & Disaster in New Zealand held steady at 880. - Across the 12 months ending September 2026, Triumph & Disaster’s share of searches among men's grooming brands in New Zealand peaked at 8.2% in September 2026 and was lowest at 4% in May 2026. - Across the 12 months ending September 2026, Triumph & Disaster fell from 3rd to 4th among men's grooming brands in New Zealand. ## How did search popularity change for New Zealand men's grooming brands in September 2026? - In September 2026, Manscaped gained share of searches among men's grooming brands in New Zealand, from 29.5% to 34.7%. - In September 2026, Nivea Men gained share of searches among men's grooming brands in New Zealand, from 7.9% to 11%. - In September 2026, Triumph & Disaster gained share of searches among men's grooming brands in New Zealand, from 5.8% to 8.2%. - In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%. - In September 2026, Jack Black lost share of searches among men's grooming brands in New Zealand, from 53.1% to 41.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Men's grooming brands | 880 | 8.1% | 3 | | Nov 2025 | Men's grooming brands | 1K | 7.4% | 3 | | Dec 2025 | Men's grooming brands | 1K | 5.2% | 4 | | Jan 2026 | Men's grooming brands | 720 | 5.2% | 4 | | Feb 2026 | Men's grooming brands | 720 | 7% | 4 | | Mar 2026 | Men's grooming brands | 880 | 7.5% | 4 | | Apr 2026 | Men's grooming brands | 590 | 5% | 4 | | May 2026 | Men's grooming brands | 720 | 4% | 4 | | Jun 2026 | Men's grooming brands | 590 | 4.9% | 4 | | Jul 2026 | Men's grooming brands | 720 | 6.4% | 4 | | Aug 2026 | Men's grooming brands | 880 | 5.8% | 4 | | Sep 2026 | Men's grooming brands | 880 | 8.2% | 4 | ## How are Triumph & Disaster’s branded searches counted? Brandwave collects information about searches that people make online using Triumph & Disaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “triumph & disaster” - “triumph and disaster” ## Which men's grooming brands compete with Triumph & Disaster? - [Jack Black](/demand/nz/brands/jack-black): Head-to-head: /demand/nz/compare/jack-black-vs-triumph-and-disaster - [Manscaped](/demand/nz/brands/manscaped): Head-to-head: /demand/nz/compare/manscaped-vs-triumph-and-disaster - [Nivea Men](/demand/nz/brands/nivea-men): Head-to-head: /demand/nz/compare/nivea-men-vs-triumph-and-disaster - [Bulldog](/demand/nz/brands/bulldog): Head-to-head: /demand/nz/compare/bulldog-vs-triumph-and-disaster - [Wahl](/demand/nz/brands/wahl): Head-to-head: /demand/nz/compare/triumph-and-disaster-vs-wahl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Triumph & Disaster: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/triumph-and-disaster This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/triumph-and-disaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.