--- title: "Triple Whale: search popularity in New Zealand" description: "Ecommerce analytics and marketing-attribution platform for direct-to-consumer brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/triple-whale" publisher: "Brandwave" --- # Triple Whale: search popularity in New Zealand Ecommerce analytics and marketing-attribution platform for direct-to-consumer brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Triple Whale - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among marketing attribution platforms**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing attribution platforms | 3 | 1.8% | 180 | - [Marketing attribution platforms](/demand/nz/categories/nz-marketing-attribution-platforms) ## Top marketing attribution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Triple Whale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triple Whale is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Triple Whale | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Google Analytics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamdata | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | HubSpot | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Ruler Analytics | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Cometly | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Northbeam | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Rockerbox | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fospha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about marketing attribution platforms - Asked ChatGPT "Which marketing attribution platform should I use in New Zealand?": 1. Google Analytics, 2. Triple Whale, 3. Ruler Analytics, 4. Dreamdata, 5. HubSpot - Asked ChatGPT "What are the best marketing attribution platforms in New Zealand?": 1. Triple Whale, 2. HubSpot, 3. Dreamdata, 4. Google Analytics, 5. Ruler Analytics, 6. Northbeam - Asked ChatGPT "What's the best marketing attribution platform in New Zealand for ad spend tracking?": 1. Triple Whale, 2. Google Analytics, 3. HubSpot, 4. Dreamdata - Searched Google, AI Overview "marketing attribution software": 1. Cometly, 2. Dreamdata, 3. Ruler Analytics, 4. HubSpot, 5. Google Analytics Not named in any answer: Rockerbox and Fospha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Triple Whale changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Triple Whale in New Zealand rose from 170 to 180. - Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.4% in November 2025. ## How did search popularity change for New Zealand marketing attribution platforms in September 2026? - In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand. - In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand. - In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand. - Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marketing attribution platforms | 170 | 1.8% | 3 | | Nov 2025 | Marketing attribution platforms | 140 | 1.4% | 3 | | Dec 2025 | Marketing attribution platforms | 130 | 2% | 3 | | Jan 2026 | Marketing attribution platforms | 170 | 2.1% | 3 | | Feb 2026 | Marketing attribution platforms | 200 | 2.4% | 3 | | Mar 2026 | Marketing attribution platforms | 240 | 2% | 3 | | Apr 2026 | Marketing attribution platforms | 160 | 1.7% | 3 | | May 2026 | Marketing attribution platforms | 190 | 1.9% | 3 | | Jun 2026 | Marketing attribution platforms | 170 | 1.7% | 3 | | Jul 2026 | Marketing attribution platforms | 170 | 1.7% | 3 | | Aug 2026 | Marketing attribution platforms | 190 | 1.9% | 3 | | Sep 2026 | Marketing attribution platforms | 180 | 1.8% | 3 | ## How are Triple Whale’s branded searches counted? Brandwave collects information about searches that people make online using Triple Whale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “triple whale” - “triplewhale” ## Which marketing attribution platforms compete with Triple Whale? - [Google Analytics](/demand/nz/brands/google-analytics): Head-to-head: /demand/nz/compare/google-analytics-vs-triple-whale - [Cometly](/demand/nz/brands/cometly): Head-to-head: /demand/nz/compare/cometly-vs-triple-whale - [Northbeam](/demand/nz/brands/northbeam): Head-to-head: /demand/nz/compare/northbeam-vs-triple-whale - [HubSpot](/demand/nz/brands/hubspot): Head-to-head: /demand/nz/compare/hubspot-vs-triple-whale - [Rockerbox](/demand/nz/brands/rockerbox): Head-to-head: /demand/nz/compare/rockerbox-vs-triple-whale - [Dreamdata](/demand/nz/brands/dreamdata) - [Fospha](/demand/nz/brands/fospha) - [Ruler Analytics](/demand/nz/brands/ruler-analytics) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Triple Whale: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/triple-whale This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/triple-whale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.