--- title: "Tripadvisor: search popularity in New Zealand" description: "Tripadvisor is a travel review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tripadvisor" publisher: "Brandwave" --- # Tripadvisor: search popularity in New Zealand Tripadvisor is a travel review site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tripadvisor - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among customer review platforms**: 58.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer review platforms | 1 | 58.1% | 9.9K | - [Customer review platforms](/demand/nz/categories/nz-customer-review-platforms) ## Top customer review platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tripadvisor is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Trustpilot | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tripadvisor | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Birdeye | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Judge.me | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Yotpo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Feefo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Reviews.io | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Okendo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer review platforms - Asked ChatGPT "Which customer review platform should I use in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo - Asked ChatGPT "What are the best customer review platforms in New Zealand?": 1. Trustpilot, 2. Tripadvisor, 3. Feefo, 4. Judge.me, 5. Yotpo - Asked ChatGPT "What's the best customer review platform in New Zealand for collecting online reviews?": 1. Judge.me, 2. Birdeye - Searched Google, AI Overview "customer review platform": 1. Trustpilot, 2. Reviews.io - Searched Google, AI Overview "best review platform": 1. Birdeye, 2. Yotpo, 3. Trustpilot, 4. Reviews.io, 5. Tripadvisor Not named in any answer: Okendo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tripadvisor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tripadvisor in New Zealand fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Tripadvisor’s share of searches among customer review platforms in New Zealand decreased from 70.5% to 58.1%. - Across the 12 months ending September 2026, Tripadvisor’s share of searches among customer review platforms in New Zealand peaked at 71.5% in February 2026 and was lowest at 58.1% in September 2026. ## How did search popularity change for New Zealand customer review platforms in September 2026? - In September 2026, Trustpilot gained share of searches among customer review platforms in New Zealand, from 34.3% to 38.7%. - In September 2026, Tripadvisor lost share of searches among customer review platforms in New Zealand, from 63% to 58.1%. - In September 2026, Yotpo rose from 6th to 4th among customer review platforms in New Zealand. - In September 2026, Judge.me fell from 4th to 5th among customer review platforms in New Zealand. - In September 2026, Okendo fell from 5th to 6th among customer review platforms in New Zealand. - Estimated monthly branded searches for Feefo in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer review platforms | 14.8K | 70.5% | 1 | | Nov 2025 | Customer review platforms | 14.8K | 67.4% | 1 | | Dec 2025 | Customer review platforms | 14.8K | 67.7% | 1 | | Jan 2026 | Customer review platforms | 18.1K | 71.5% | 1 | | Feb 2026 | Customer review platforms | 14.8K | 71.5% | 1 | | Mar 2026 | Customer review platforms | 14.8K | 67.4% | 1 | | Apr 2026 | Customer review platforms | 12.1K | 63.1% | 1 | | May 2026 | Customer review platforms | 12.1K | 63.2% | 1 | | Jun 2026 | Customer review platforms | 12.1K | 63.1% | 1 | | Jul 2026 | Customer review platforms | 12.1K | 63.1% | 1 | | Aug 2026 | Customer review platforms | 12.1K | 63% | 1 | | Sep 2026 | Customer review platforms | 9.9K | 58.1% | 1 | ## How are Tripadvisor’s branded searches counted? Brandwave collects information about searches that people make online using Tripadvisor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tripadvisor” ## Which customer review platforms compete with Tripadvisor? - [Trustpilot](/demand/nz/brands/trustpilot): Head-to-head: /demand/nz/compare/tripadvisor-vs-trustpilot - [Birdeye](/demand/nz/brands/birdeye): Head-to-head: /demand/nz/compare/birdeye-vs-tripadvisor - [Yotpo](/demand/nz/brands/yotpo): Head-to-head: /demand/nz/compare/tripadvisor-vs-yotpo - [Judge.me](/demand/nz/brands/judge-me): Head-to-head: /demand/nz/compare/judge-me-vs-tripadvisor - [Okendo](/demand/nz/brands/okendo): Head-to-head: /demand/nz/compare/okendo-vs-tripadvisor - [Feefo](/demand/nz/brands/feefo) - [Reviews.io](/demand/nz/brands/reviews-io) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tripadvisor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tripadvisor This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tripadvisor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.