--- title: "TriggerPoint: search popularity in New Zealand" description: "TriggerPoint makes foam rollers and recovery tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/triggerpoint" publisher: "Brandwave" --- # TriggerPoint: search popularity in New Zealand TriggerPoint makes foam rollers and recovery tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TriggerPoint - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among foam roller brands**: 74.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Foam roller brands | 1 | 74.7% | 5.4K | - [Foam roller brands](/demand/nz/categories/nz-foam-roller-brands) ## Top foam roller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TriggerPoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TriggerPoint is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TriggerPoint | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Blackroll | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OPTP | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Therabody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaiam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foam roller brands - Asked ChatGPT "Which foam roller brand should I buy in New Zealand?": 1. TriggerPoint, 2. Blackroll - Asked ChatGPT "What are the best foam roller brands in New Zealand?": 1. TriggerPoint, 2. Blackroll, 3. OPTP - Asked ChatGPT "What's the best foam roller brand in New Zealand for muscle recovery?": 1. TriggerPoint, 2. Blackroll - Searched Google, AI Overview "foam roller nz": named none of the brands we track - Searched Google, AI Overview "massage roller nz": 1. Blackroll, 2. TriggerPoint Not named in any answer: Therabody and Gaiam. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for TriggerPoint changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TriggerPoint in New Zealand rose from 880 to 5.4K. - Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand increased from 41.5% to 74.7%. - Across the 12 months ending September 2026, TriggerPoint’s share of searches among foam roller brands in New Zealand peaked at 75.3% in December 2025 and was lowest at 30% in July 2026. - Across the 12 months ending September 2026, TriggerPoint rose from 2nd to 1st among foam roller brands in New Zealand. ## How did search popularity change for New Zealand foam roller brands in September 2026? - In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches. - In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%. - In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%. - In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%. - In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Foam roller brands | 880 | 41.5% | 2 | | Nov 2025 | Foam roller brands | 880 | 31% | 2 | | Dec 2025 | Foam roller brands | 8.1K | 75.3% | 1 | | Jan 2026 | Foam roller brands | 4.4K | 71.9% | 1 | | Feb 2026 | Foam roller brands | 1.3K | 48.7% | 1 | | Mar 2026 | Foam roller brands | 720 | 34.1% | 2 | | Apr 2026 | Foam roller brands | 720 | 33.6% | 2 | | May 2026 | Foam roller brands | 720 | 33.8% | 2 | | Jun 2026 | Foam roller brands | 880 | 37.1% | 2 | | Jul 2026 | Foam roller brands | 720 | 30% | 2 | | Aug 2026 | Foam roller brands | 880 | 32.8% | 2 | | Sep 2026 | Foam roller brands | 5.4K | 74.7% | 1 | ## How are TriggerPoint’s branded searches counted? Brandwave collects information about searches that people make online using TriggerPoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “triggerpoint” ## Which foam roller brands compete with TriggerPoint? - [Therabody](/demand/nz/brands/therabody): Head-to-head: /demand/nz/compare/therabody-vs-triggerpoint - [Blackroll](/demand/nz/brands/blackroll): Head-to-head: /demand/nz/compare/blackroll-vs-triggerpoint - [Gaiam](/demand/nz/brands/gaiam): Head-to-head: /demand/nz/compare/gaiam-vs-triggerpoint - [OPTP](/demand/nz/brands/optp): Head-to-head: /demand/nz/compare/optp-vs-triggerpoint ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TriggerPoint: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/triggerpoint This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/triggerpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.