--- title: "Trico: search popularity in New Zealand" description: "Trico makes windscreen wiper blades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/trico" publisher: "Brandwave" --- # Trico: search popularity in New Zealand Trico makes windscreen wiper blades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trico - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among wiper blade brands**: 18.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wiper blade brands | 4 | 18.5% | 360 | - [Wiper blade brands](/demand/nz/categories/nz-wiper-blade-brands) ## Top wiper blade brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trico was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trico is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tridon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Trico | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Rain-X | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wiper blade brands - Asked ChatGPT "Which wiper blade brand should I buy in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico - Asked ChatGPT "What are the best wiper blade brands in New Zealand?": 1. Bosch, 2. Tridon, 3. Trico - Asked ChatGPT "What's the best wiper blade brand in New Zealand for rainy driving?": 1. Bosch, 2. Trico - Searched Google, AI Overview "windscreen wipers nz": 1. Bosch, 2. Tridon - Searched Google, AI Overview "car wiper blades": named none of the brands we track Not named in any answer: Rain-X. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Trico changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Trico in New Zealand rose from 260 to 360. - Across the 12 months ending September 2026, Trico’s share of searches among wiper blade brands in New Zealand increased from 15.2% to 18.5%. - Across the 12 months ending September 2026, Trico’s share of searches among wiper blade brands in New Zealand peaked at 26.4% in January 2026 and was lowest at 15.1% in July 2026. ## How did search popularity change for New Zealand wiper blade brands in September 2026? - In September 2026, Tridon overtook Bosch to rank 2nd among wiper blade brands in New Zealand, with 30.3% of the searches. - In September 2026, Trico gained share of searches among wiper blade brands in New Zealand, from 15.8% to 18.5%. - In September 2026, Bosch lost share of searches among wiper blade brands in New Zealand, from 27.8% to 20.5%. - Estimated monthly branded searches for Rain-X in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wiper blade brands | 260 | 15.2% | 4 | | Nov 2025 | Wiper blade brands | 300 | 18.3% | 3 | | Dec 2025 | Wiper blade brands | 250 | 17.5% | 4 | | Jan 2026 | Wiper blade brands | 520 | 26.4% | 2 | | Feb 2026 | Wiper blade brands | 360 | 20.7% | 4 | | Mar 2026 | Wiper blade brands | 430 | 21.4% | 4 | | Apr 2026 | Wiper blade brands | 440 | 20.2% | 4 | | May 2026 | Wiper blade brands | 430 | 21.5% | 4 | | Jun 2026 | Wiper blade brands | 370 | 16.2% | 4 | | Jul 2026 | Wiper blade brands | 310 | 15.1% | 4 | | Aug 2026 | Wiper blade brands | 370 | 15.8% | 4 | | Sep 2026 | Wiper blade brands | 360 | 18.5% | 4 | ## How are Trico’s branded searches counted? Brandwave collects information about searches that people make online using Trico’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trico” - “trico wipers” ## Which wiper blade brands compete with Trico? - [Rain-X](/demand/nz/brands/rain-x): Head-to-head: /demand/nz/compare/rain-x-vs-trico - [Tridon](/demand/nz/brands/tridon): Head-to-head: /demand/nz/compare/trico-vs-tridon - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-trico ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Trico: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/trico This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.