--- title: "Trello: search popularity and Share of Search in New Zealand" description: "Atlassian's board-based project and task management app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/trello" publisher: "Brandwave" --- # Trello: search popularity and Share of Search in New Zealand Atlassian's board-based project and task management app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trello - **Owned by**: Atlassian - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among project management software**: 24.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Project management software | 2 | 24.3% | 10.6K | - [Project management software](/demand/nz/categories/nz-project-management-software) ## How has branded search demand for Trello changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trello in New Zealand held steady, from 10.4K to 10.6K. - Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management software in New Zealand increased from 22.8% to 24.3%. - Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management software in New Zealand peaked at 27.4% in March 2026 and was lowest at 21.3% in January 2026. ## How did search popularity change for New Zealand project management software in August 2026? - In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%. - In August 2026, Notion lost estimated Share of Search among project management software in New Zealand, from 45.4% to 44.8%. - Estimated monthly branded searches for Asana in New Zealand rose 13.8% over 11 measured months, from 290 to 330 in August 2026. - Estimated monthly branded searches for monday.com in New Zealand fell 42.7% over 11 measured months, from 2.6K to 1.5K in August 2026. - Estimated monthly branded searches for Smartsheet in New Zealand fell 31.4% over 11 measured months, from 3.7K to 2.6K in August 2026. - Estimated monthly branded searches for Teamwork.com in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Project management software | 10.4K | 22.8% | 2 | | Nov 2025 | Project management software | 10.3K | 24.6% | 2 | | Dec 2025 | Project management software | 8.5K | 26.8% | 2 | | Jan 2026 | Project management software | 8.6K | 21.3% | 2 | | Feb 2026 | Project management software | 12.7K | 24.3% | 2 | | Mar 2026 | Project management software | 15.4K | 27.4% | 2 | | Apr 2026 | Project management software | 10.4K | 22.9% | 2 | | May 2026 | Project management software | 12.9K | 26% | 2 | | Jun 2026 | Project management software | 12.8K | 26.5% | 2 | | Jul 2026 | Project management software | 10.6K | 24.3% | 2 | | Aug 2026 | Project management software | 10.6K | 24.3% | 2 | | Sep 2026 | Project management software | — | — | — | ## How is Trello measured? Brandwave collects information about searches that people make online using Trello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trello” - “trello app” - “trello com” - “trello cost” - “trello download” - “trello free” - “trello kanban” - “trello near me” - “trello nz” - “trello online” - “trello planner” - “trello project management” - “trello project management tool” - “trello software” ## Which project management software compete with Trello? - [Notion](/demand/nz/brands/notion): Head-to-head: /demand/nz/compare/notion-vs-trello - [ClickUp](/demand/nz/brands/clickup): Head-to-head: /demand/nz/compare/clickup-vs-trello - [WorkflowMax](/demand/nz/brands/workflowmax): Head-to-head: /demand/nz/compare/trello-vs-workflowmax - [Smartsheet](/demand/nz/brands/smartsheet): Head-to-head: /demand/nz/compare/smartsheet-vs-trello - [monday.com](/demand/nz/brands/monday-com): Head-to-head: /demand/nz/compare/monday-com-vs-trello - [Basecamp](/demand/nz/brands/basecamp) - [Asana](/demand/nz/brands/asana) - [Wrike](/demand/nz/brands/wrike) - [Teamwork.com](/demand/nz/brands/teamwork-com) ## Who owns Trello? Trello is owned by Atlassian. Brandwave also tracks Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, in New Zealand. - [Atlassian](/demand/nz/companies/atlassian): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Trello? Trello is owned by Atlassian. Brandwave also tracks Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Trello: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/trello This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trello. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.