---
title: "Traeger: search popularity and Share of Search in New Zealand"
description: "Traeger makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/traeger"
publisher: "Brandwave"
---

# Traeger: search popularity and Share of Search in New Zealand

Traeger makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Traeger
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among BBQ brands**: 22.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| BBQ brands | 2 | 22.6% | 3.1K |

- [BBQ brands](/demand/nz/categories/nz-bbq-brands)

## How has branded search demand for Traeger changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Traeger in New Zealand fell from 3.9K to 3.1K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand increased from 17.8% to 22.6%.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand peaked at 27% in May 2026 and was lowest at 14% in November 2025.

## How did search popularity change for New Zealand BBQ brands in August 2026?

- In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
- In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
- In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
- In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.
- Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
- Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BBQ brands | 3.9K | 17.8% | 2 |
| Nov 2025 | BBQ brands | 4.8K | 14% | 2 |
| Dec 2025 | BBQ brands | 6.7K | 17.4% | 2 |
| Jan 2026 | BBQ brands | 3.9K | 16.5% | 2 |
| Feb 2026 | BBQ brands | 2.6K | 18.7% | 2 |
| Mar 2026 | BBQ brands | 2.2K | 18.8% | 2 |
| Apr 2026 | BBQ brands | 2.8K | 23.1% | 2 |
| May 2026 | BBQ brands | 2.9K | 27% | 2 |
| Jun 2026 | BBQ brands | 2.5K | 25.2% | 2 |
| Jul 2026 | BBQ brands | 2.8K | 25.3% | 2 |
| Aug 2026 | BBQ brands | 3.1K | 22.6% | 2 |
| Sep 2026 | BBQ brands | — | — | — |

## How is Traeger measured?

Brandwave collects information about searches that people make online using Traeger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “grill traeger”
- “ironwood traeger”
- “traeger”
- “traeger 575”
- “traeger barbecue”
- “traeger bbq”
- “traeger com”
- “traeger ironwood 650”
- “traeger ironwood 885”
- “traeger near me”
- “traeger new zealand”
- “traeger nz”
- “traeger pellet grill”
- “traeger pellet smoker”
- “traeger pellets”
- “traeger pro 22”
- “traeger pro 575”
- “traeger pro 780”
- “traeger ranger”
- “traeger smoker”
- “traeger timberline”
- “traeger wood pellets”

## Which BBQ brands compete with Traeger?

- [Weber](/demand/nz/brands/weber): Head-to-head: /demand/nz/compare/traeger-vs-weber
- [Gasmate](/demand/nz/brands/gasmate): Head-to-head: /demand/nz/compare/gasmate-vs-traeger
- [Everdure](/demand/nz/brands/everdure): Head-to-head: /demand/nz/compare/everdure-vs-traeger
- [Matador](/demand/nz/brands/matador): Head-to-head: /demand/nz/compare/matador-vs-traeger
- [Ziegler & Brown](/demand/nz/brands/ziegler-and-brown): Head-to-head: /demand/nz/compare/traeger-vs-ziegler-and-brown
- [Beefeater](/demand/nz/brands/beefeater)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Traeger: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/traeger

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.