---
title: "Tradestaff: search popularity and Share of Search in New Zealand"
description: "Tradestaff supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tradestaff"
publisher: "Brandwave"
---

# Tradestaff: search popularity and Share of Search in New Zealand

Tradestaff supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Tradestaff
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cambridge recruitment agencies**: 99.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cambridge recruitment agencies | 1 | 99.4% | 6.6K |
| Queenstown recruitment agencies | 2 | 30.2% | 6.6K |
| Taupo recruitment agencies | 1 | 97.2% | 6.6K |
| Temp staffing agencies | 2 | 30.9% | 6.6K |

- [Cambridge recruitment agencies](/demand/nz/categories/nz-cambridge-recruitment-agencies)
- [Queenstown recruitment agencies](/demand/nz/categories/nz-queenstown-recruitment-agencies)
- [Taupo recruitment agencies](/demand/nz/categories/nz-taupo-recruitment-agencies)
- [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies)

## How has branded search demand for Tradestaff changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Tradestaff in New Zealand rose from 5.5K to 6.6K.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among cambridge recruitment agencies in New Zealand held steady, from 99.5% to 99.4%.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand increased from 26.2% to 30.2%.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand peaked at 30.9% in June 2026 and was lowest at 26.2% in October 2025.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among taupo recruitment agencies in New Zealand increased from 95.8% to 97.2%.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among taupo recruitment agencies in New Zealand peaked at 97.7% in July 2026 and was lowest at 95.6% in March 2026.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand increased from 19.6% to 30.9%.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 31.2% in June 2026 and was lowest at 19.6% in October 2025.
- Across the 11 months ending August 2026, Tradestaff rose from 3rd to 2nd among temp staffing agencies in New Zealand.

## How did search popularity change for New Zealand cambridge recruitment agencies in August 2026?

- Estimated monthly branded searches for Great People Recruitment in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.

## How did search popularity change for New Zealand queenstown recruitment agencies in August 2026?

- In August 2026, OneStaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 43.2% to 46.3%.
- In August 2026, Tradestaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 28.6% to 30.2%.
- In August 2026, ALH lost estimated Share of Search among queenstown recruitment agencies in New Zealand, from 24.8% to 20.5%.
- Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
- Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## How did search popularity change for New Zealand taupo recruitment agencies in August 2026?

- In August 2026, Talent ID overtook Taupo Employment Services to rank 2nd among taupo recruitment agencies in New Zealand, at 1.8%.
- In August 2026, Tradestaff lost estimated Share of Search among taupo recruitment agencies in New Zealand, from 97.7% to 97.2%.
- Taupo Employment Services’ estimated Share of Search among taupo recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.6% to 1% in August 2026.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
- In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
- In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
- Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cambridge recruitment agencies | 5.5K | 99.5% | 1 |
| Nov 2025 | Cambridge recruitment agencies | 6.6K | 99.5% | 1 |
| Dec 2025 | Cambridge recruitment agencies | 4.5K | 99.8% | 1 |
| Jan 2026 | Cambridge recruitment agencies | 6.6K | 99.4% | 1 |
| Feb 2026 | Cambridge recruitment agencies | 5.6K | 99.1% | 1 |
| Mar 2026 | Cambridge recruitment agencies | 6.9K | 99.4% | 1 |
| Apr 2026 | Cambridge recruitment agencies | 5.9K | 99.7% | 1 |
| May 2026 | Cambridge recruitment agencies | 6.8K | 99.6% | 1 |
| Jun 2026 | Cambridge recruitment agencies | 6.9K | 99.4% | 1 |
| Jul 2026 | Cambridge recruitment agencies | 6.8K | 99.9% | 1 |
| Aug 2026 | Cambridge recruitment agencies | 6.6K | 99.4% | 1 |
| Sep 2026 | Cambridge recruitment agencies | — | — | — |
| Oct 2025 | Queenstown recruitment agencies | 5.5K | 26.2% | 2 |
| Nov 2025 | Queenstown recruitment agencies | 6.6K | 30.8% | 2 |
| Dec 2025 | Queenstown recruitment agencies | 4.5K | 28.2% | 2 |
| Jan 2026 | Queenstown recruitment agencies | 6.6K | 30.4% | 2 |
| Feb 2026 | Queenstown recruitment agencies | 5.6K | 26.9% | 2 |
| Mar 2026 | Queenstown recruitment agencies | 6.9K | 30.6% | 2 |
| Apr 2026 | Queenstown recruitment agencies | 5.9K | 30.9% | 2 |
| May 2026 | Queenstown recruitment agencies | 6.8K | 30.3% | 2 |
| Jun 2026 | Queenstown recruitment agencies | 6.9K | 30.9% | 2 |
| Jul 2026 | Queenstown recruitment agencies | 6.8K | 28.6% | 2 |
| Aug 2026 | Queenstown recruitment agencies | 6.6K | 30.2% | 2 |
| Sep 2026 | Queenstown recruitment agencies | — | — | — |
| Oct 2025 | Taupo recruitment agencies | 5.5K | 95.8% | 1 |
| Nov 2025 | Taupo recruitment agencies | 6.6K | 97.3% | 1 |
| Dec 2025 | Taupo recruitment agencies | 4.5K | 97% | 1 |
| Jan 2026 | Taupo recruitment agencies | 6.6K | 97.1% | 1 |
| Feb 2026 | Taupo recruitment agencies | 5.6K | 95.7% | 1 |
| Mar 2026 | Taupo recruitment agencies | 6.9K | 95.6% | 1 |
| Apr 2026 | Taupo recruitment agencies | 5.9K | 96.7% | 1 |
| May 2026 | Taupo recruitment agencies | 6.8K | 96.5% | 1 |
| Jun 2026 | Taupo recruitment agencies | 6.9K | 96.2% | 1 |
| Jul 2026 | Taupo recruitment agencies | 6.8K | 97.7% | 1 |
| Aug 2026 | Taupo recruitment agencies | 6.6K | 97.2% | 1 |
| Sep 2026 | Taupo recruitment agencies | — | — | — |
| Oct 2025 | Temp staffing agencies | 5.5K | 19.6% | 3 |
| Nov 2025 | Temp staffing agencies | 6.6K | 29.3% | 1 |
| Dec 2025 | Temp staffing agencies | 4.5K | 27.1% | 2 |
| Jan 2026 | Temp staffing agencies | 6.6K | 28.4% | 2 |
| Feb 2026 | Temp staffing agencies | 5.6K | 27.3% | 2 |
| Mar 2026 | Temp staffing agencies | 6.9K | 27.7% | 2 |
| Apr 2026 | Temp staffing agencies | 5.9K | 27.3% | 2 |
| May 2026 | Temp staffing agencies | 6.8K | 29.7% | 2 |
| Jun 2026 | Temp staffing agencies | 6.9K | 31.2% | 2 |
| Jul 2026 | Temp staffing agencies | 6.8K | 31.1% | 2 |
| Aug 2026 | Temp staffing agencies | 6.6K | 30.9% | 2 |
| Sep 2026 | Temp staffing agencies | — | — | — |

## How is Tradestaff measured?

Brandwave collects information about searches that people make online using Tradestaff’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “trade staff”
- “trade staff recruitment”
- “tradestaff”
- “tradestaff cambridge”
- “tradestaff co nz”
- “tradestaff jobs”
- “tradestaff near me”
- “tradestaff new zealand”
- “tradestaff nz”
- “tradestaff payroll”
- “tradestaff queenstown”
- “tradestaff recruitment”
- “tradestaff taupo”
- “tradestaff whakatane”
- “tradestaff.co.nz”

## Which cambridge recruitment agencies compete with Tradestaff?

- [Great People Recruitment](/demand/nz/brands/great-people-recruitment): Head-to-head: /demand/nz/compare/great-people-recruitment-vs-tradestaff

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tradestaff: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tradestaff

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.