--- title: "Trade Me: search popularity and Share of Search in New Zealand" description: "New Zealand's largest online marketplace for new and used goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/trade-me" publisher: "Brandwave" --- # Trade Me: search popularity and Share of Search in New Zealand New Zealand's largest online marketplace for new and used goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trade Me - **Owned by**: Trade Me Limited - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among online retailers and marketplaces**: 56.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | online retailers and marketplaces | 1 | 56.7% | 2M | - [New Zealand online retailers and marketplaces](/demand/nz/categories/nz-online-retailers-and-marketplaces) ## How has branded search demand for Trade Me changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trade Me in New Zealand held steady at 2M. - Across the 11 months ending August 2026, Trade Me’s estimated Share of Search among online retailers and marketplaces in New Zealand increased from 53.6% to 56.7%. - Across the 11 months ending August 2026, Trade Me’s estimated Share of Search among online retailers and marketplaces in New Zealand peaked at 57.3% in May 2026 and was lowest at 51.6% in December 2025. ## How did search popularity change for New Zealand online retailers and marketplaces in August 2026? - In August 2026, Trade Me gained estimated Share of Search among online retailers and marketplaces in New Zealand, from 53.3% to 56.7%. - In August 2026, AliExpress lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 9.9% to 8.6%. - In August 2026, Amazon lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 8.5% to 7.4%. - In August 2026, Mighty Ape lost estimated Share of Search among online retailers and marketplaces in New Zealand, from 4.6% to 4%. - Estimated monthly branded searches for Temu in New Zealand fell 24.5% over 11 measured months, from 505K to 381K in August 2026. - Estimated monthly branded searches for Shein in New Zealand fell 11.4% over 11 measured months, from 329K to 292K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | online retailers and marketplaces | 2M | 53.6% | 1 | | Nov 2025 | online retailers and marketplaces | 2M | 52.3% | 1 | | Dec 2025 | online retailers and marketplaces | 1.7M | 51.6% | 1 | | Jan 2026 | online retailers and marketplaces | 2M | 56.3% | 1 | | Feb 2026 | online retailers and marketplaces | 1.6M | 54.8% | 1 | | Mar 2026 | online retailers and marketplaces | 2M | 57.2% | 1 | | Apr 2026 | online retailers and marketplaces | 1.6M | 52.7% | 1 | | May 2026 | online retailers and marketplaces | 2M | 57.3% | 1 | | Jun 2026 | online retailers and marketplaces | 1.6M | 51.7% | 1 | | Jul 2026 | online retailers and marketplaces | 1.6M | 53.3% | 1 | | Aug 2026 | online retailers and marketplaces | 2M | 56.7% | 1 | | Sep 2026 | online retailers and marketplaces | — | — | — | ## How is Trade Me measured? Brandwave collects information about searches that people make online using Trade Me’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Trade Me” - “trade me auction” - “trade me auctions” - “trade me co nz” - “trade me listings” - “trade me marketplace” - “trade me new zealand” - “trade me nz” - “trade me search” - “trade me zealand” - “trademe” - “trademe co nz” - “trademe nz” - “www trade me” ## Which online retailers and marketplaces compete with Trade Me? - [Temu](/demand/nz/brands/temu): Head-to-head: /demand/nz/compare/temu-vs-trade-me - [AliExpress](/demand/nz/brands/aliexpress): Head-to-head: /demand/nz/compare/aliexpress-vs-trade-me - [Shein](/demand/nz/brands/shein): Head-to-head: /demand/nz/compare/shein-vs-trade-me - [Amazon](/demand/nz/brands/amazon): Head-to-head: /demand/nz/compare/amazon-vs-trade-me - [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/mighty-ape-vs-trade-me - [eBay](/demand/nz/brands/ebay) - [Kogan](/demand/nz/brands/kogan) ## Who owns Trade Me? Trade Me is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me Insurance and Trade Me Jobs, owned by the same company, in New Zealand. - [Trade Me Limited](/demand/nz/companies/trade-me-limited): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Trade Me? Trade Me is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me Insurance and Trade Me Jobs, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Trade Me: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/trade-me This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trade-me. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.