--- title: "Trade Me Jobs: search popularity and Share of Search in New Zealand" description: "The job listings section of New Zealand online marketplace Trade Me. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/trade-me-jobs" publisher: "Brandwave" --- # Trade Me Jobs: search popularity and Share of Search in New Zealand The job listings section of New Zealand online marketplace Trade Me. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trade Me Jobs - **Owned by**: Trade Me Limited - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among job boards**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | job boards | 2 | 8.8% | 74.4K | - [New Zealand job boards](/demand/nz/categories/nz-job-boards) ## How has branded search demand for Trade Me Jobs changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trade Me Jobs in New Zealand fell from 88K to 74.4K. - Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand decreased from 12.3% to 8.8%. - Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand peaked at 14% in March 2026 and was lowest at 8.8% in August 2026. ## How did search popularity change for New Zealand job boards in August 2026? - In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%. - In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%. - Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026. - Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026. - Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026. - Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | job boards | 88K | 12.3% | 2 | | Nov 2025 | job boards | 88.6K | 12% | 2 | | Dec 2025 | job boards | 73.4K | 12.8% | 2 | | Jan 2026 | job boards | 93.2K | 11.8% | 2 | | Feb 2026 | job boards | 98.2K | 13.8% | 2 | | Mar 2026 | job boards | 113K | 14% | 2 | | Apr 2026 | job boards | 71.9K | 10.9% | 2 | | May 2026 | job boards | 86.2K | 11.1% | 2 | | Jun 2026 | job boards | 73.1K | 9.7% | 2 | | Jul 2026 | job boards | 72.4K | 9.7% | 2 | | Aug 2026 | job boards | 74.4K | 8.8% | 2 | | Sep 2026 | job boards | — | — | — | ## How is Trade Me Jobs measured? Brandwave collects information about searches that people make online using Trade Me Jobs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dunedin jobs trade me” - “jobs at trade me” - “jobs at trademe” - “jobs christchurch trade me” - “jobs in auckland trade me” - “jobs in christchurch trade me” - “jobs in nelson trade me” - “jobs in tauranga trade me” - “jobs nelson trade me” - “jobs nz trade me” - “jobs on trade me” - “jobs trade me” - “jobs trade me auckland” - “nelson jobs trade me” - “trade me job” - “Trade Me Jobs” - “trade me jobs auckland” - “trade me jobs christchurch” - “trade me jobs christchurch nz” - “trade me jobs dunedin” - “trade me jobs dunedin nz” - “trade me jobs hamilton” - “trade me jobs in auckland” - “trade me jobs in christchurch” - “trade me jobs in nelson” - “trade me jobs in tauranga” - “trade me jobs in wellington” - “trade me jobs nelson” - “trade me jobs nelson nz” - “trade me jobs new zealand” - “trade me jobs nz” - “trade me jobs tauranga” - “trade me jobs tauranga nz” - “trade me jobs wellington” - “trade me new zealand jobs” - “trade me nz jobs” - “trade me tauranga jobs” - “trade me wellington jobs” - “trademe co nz jobs” - “trademe farm jobs” - “trademe farming jobs” - “trademe jobs” - “trademe jobs in auckland” - “trademe new zealand jobs” - “trademe part time jobs” - “www trademe co nz jobs” ## Which job boards compete with Trade Me Jobs? - [SEEK](/demand/nz/brands/seek): Head-to-head: /demand/nz/compare/seek-vs-trade-me-jobs - [Indeed](/demand/nz/brands/indeed): Head-to-head: /demand/nz/compare/indeed-vs-trade-me-jobs - [Student Job Search](/demand/nz/brands/student-job-search): Head-to-head: /demand/nz/compare/student-job-search-vs-trade-me-jobs - [Jora](/demand/nz/brands/jora): Head-to-head: /demand/nz/compare/jora-vs-trade-me-jobs - [Sidekicker](/demand/nz/brands/sidekicker): Head-to-head: /demand/nz/compare/sidekicker-vs-trade-me-jobs - [Do Good Jobs](/demand/nz/brands/do-good-jobs) - [Backpacker Board](/demand/nz/brands/backpacker-board) - [MyJobSpace](/demand/nz/brands/myjobspace) ## Who owns Trade Me Jobs? Trade Me Jobs is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me and Trade Me Insurance, owned by the same company, in New Zealand. - [Trade Me Limited](/demand/nz/companies/trade-me-limited): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Trade Me Jobs? Trade Me Jobs is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me and Trade Me Insurance, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Trade Me Jobs: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/trade-me-jobs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trade-me-jobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.