--- title: "Trade Me Insurance: search popularity and Share of Search in New Zealand" description: "Car, house, and contents insurance sold under the Trade Me brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/trade-me-insurance" publisher: "Brandwave" --- # Trade Me Insurance: search popularity and Share of Search in New Zealand Car, house, and contents insurance sold under the Trade Me brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Trade Me Insurance - **Owned by**: Trade Me Limited - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car and home insurers**: 1.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 8 | 1.8% | 5.8K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) ## How has branded search demand for Trade Me Insurance changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Trade Me Insurance in New Zealand fell from 7.1K to 5.8K. - Across the 11 months ending August 2026, Trade Me Insurance fell from 7th to 8th among car and home insurers in New Zealand. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 7.1K | 2.2% | 7 | | Nov 2025 | car and home insurers | 7.1K | 2.1% | 7 | | Dec 2025 | car and home insurers | 5.8K | 1.8% | 8 | | Jan 2026 | car and home insurers | 7.2K | 1.9% | 8 | | Feb 2026 | car and home insurers | 6K | 1.7% | 8 | | Mar 2026 | car and home insurers | 7.1K | 1.8% | 8 | | Apr 2026 | car and home insurers | 5.9K | 1.8% | 8 | | May 2026 | car and home insurers | 5.9K | 1.8% | 8 | | Jun 2026 | car and home insurers | 5.8K | 1.8% | 8 | | Jul 2026 | car and home insurers | 5.9K | 1.8% | 8 | | Aug 2026 | car and home insurers | 5.8K | 1.8% | 8 | | Sep 2026 | car and home insurers | — | — | — | ## How is Trade Me Insurance measured? Brandwave collects information about searches that people make online using Trade Me Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “trade me car insurance” - “trade me car insurance nz” - “trade me contents insurance” - “trade me home insurance” - “trade me house insurance” - “Trade Me Insurance” - “trade me insurance car” - “trade me insurance nz” - “trademe car insurance” - “trademe insurance” ## Which car and home insurers compete with Trade Me Insurance? - [AA Insurance](/demand/nz/brands/aa-insurance) - [AMI Insurance](/demand/nz/brands/ami-insurance) - [Tower Insurance](/demand/nz/brands/tower-insurance) - [State Insurance](/demand/nz/brands/state-insurance) - [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/fmg-insurance-vs-trade-me-insurance - [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/trade-me-insurance-vs-vero-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-trade-me-insurance - [Star Insure](/demand/nz/brands/star-insure): Head-to-head: /demand/nz/compare/star-insure-vs-trade-me-insurance - [Initio Insurance](/demand/nz/brands/initio-insurance): Head-to-head: /demand/nz/compare/initio-insurance-vs-trade-me-insurance ## Who owns Trade Me Insurance? Trade Me Insurance is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me and Trade Me Jobs, owned by the same company, in New Zealand. - [Trade Me Limited](/demand/nz/companies/trade-me-limited): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Trade Me Insurance? Trade Me Insurance is owned by Trade Me Limited. Brandwave also tracks Trade Me Property, Trade Me and Trade Me Jobs, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Trade Me Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/trade-me-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/trade-me-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.