--- title: "TRA: search popularity in New Zealand" description: "A New Zealand insights and research agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tra-insights" publisher: "Brandwave" --- # TRA: search popularity in New Zealand A New Zealand insights and research agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TRA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among brand tracking platforms**: 0.35% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Brand tracking platforms | 7 | 0.35% | 10 | - [Brand tracking platforms](/demand/nz/categories/nz-brand-tracking-platforms) ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TRA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TRA is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | YouGov | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Brandwatch | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | TRA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Qualtrics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Latana | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use in New Zealand?": 1. Tracksuit, 2. Kantar, 3. TRA - Asked ChatGPT "What are the best brand tracking platforms in New Zealand?": 1. Tracksuit, 2. Kantar, 3. YouGov, 4. Brandwatch, 5. TRA, 6. Qualtrics - Asked ChatGPT "What's the best brand tracking platform in New Zealand for brand awareness?": 1. Tracksuit, 2. Kantar, 3. TRA, 4. YouGov - Searched Google, AI Overview "brand tracking software": 1. Tracksuit, 2. YouGov, 3. Qualtrics, 4. Latana, 5. Brandwatch - Searched Google, AI Overview "brand awareness tool": 1. Brandwatch, 2. Tracksuit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for TRA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for TRA in New Zealand fell from 30 to 10. - Across the 12 months ending September 2026, TRA’s share of searches among brand tracking platforms in New Zealand decreased from 0.91% to 0.35%. - Across the 12 months ending September 2026, TRA fell from 6th to 7th among brand tracking platforms in New Zealand. ## How did search popularity change for New Zealand brand tracking platforms in September 2026? - In September 2026, YouGov overtook Tracksuit to rank 4th among brand tracking platforms in New Zealand, with 4.9% of the searches. - In September 2026, Kantar gained share of searches among brand tracking platforms in New Zealand, from 11.9% to 17%. - In September 2026, Qualtrics lost share of searches among brand tracking platforms in New Zealand, from 71.4% to 67.1%. - In September 2026, Brandwatch lost share of searches among brand tracking platforms in New Zealand, from 6.5% to 5.3%. - Estimated monthly branded searches for Latana in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026. - Estimated monthly branded searches for Tracksuit in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Brand tracking platforms | 30 | 0.91% | 6 | | Nov 2025 | Brand tracking platforms | 10 | 0.4% | 7 | | Dec 2025 | Brand tracking platforms | 10 | 0.68% | 7 | | Jan 2026 | Brand tracking platforms | 10 | 0.59% | 7 | | Feb 2026 | Brand tracking platforms | 20 | 0.95% | 7 | | Mar 2026 | Brand tracking platforms | 10 | 0.31% | 7 | | Apr 2026 | Brand tracking platforms | 10 | 0.38% | 7 | | May 2026 | Brand tracking platforms | 20 | 0.58% | 7 | | Jun 2026 | Brand tracking platforms | 20 | 0.68% | 7 | | Jul 2026 | Brand tracking platforms | 10 | 0.35% | 7 | | Aug 2026 | Brand tracking platforms | 10 | 0.3% | 7 | | Sep 2026 | Brand tracking platforms | 10 | 0.35% | 7 | ## How are TRA’s branded searches counted? Brandwave collects information about searches that people make online using TRA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tra research” ## Which brand tracking platforms compete with TRA? - [Qualtrics](/demand/nz/brands/qualtrics) - [Kantar](/demand/nz/brands/kantar): Head-to-head: /demand/nz/compare/kantar-vs-tra-insights - [Brandwatch](/demand/nz/brands/brandwatch): Head-to-head: /demand/nz/compare/brandwatch-vs-tra-insights - [YouGov](/demand/nz/brands/yougov): Head-to-head: /demand/nz/compare/tra-insights-vs-yougov - [Tracksuit](/demand/nz/brands/tracksuit): Head-to-head: /demand/nz/compare/tra-insights-vs-tracksuit - [Latana](/demand/nz/brands/latana): Head-to-head: /demand/nz/compare/latana-vs-tra-insights ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TRA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tra-insights This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tra-insights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.