---
title: "TP-Link: search popularity and Share of Search in New Zealand"
description: "TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/tp-link"
publisher: "Brandwave"
---

# TP-Link: search popularity and Share of Search in New Zealand

TP-Link offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: TP-Link
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among Wi-Fi router brands**: 38%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wi-Fi router brands | 2 | 38% | 11.2K |

- [Wi-Fi router brands](/demand/nz/categories/nz-wifi-router-brands)

## How has branded search demand for TP-Link changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link in New Zealand rose from 9.2K to 11.2K.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 34.7% to 38%.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 40.8% in June 2026 and was lowest at 34.2% in November 2025.

## How did search popularity change for New Zealand Wi-Fi router brands in August 2026?

- In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%.
- In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%.
- In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%.
- Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wi-Fi router brands | 9.2K | 34.7% | 2 |
| Nov 2025 | Wi-Fi router brands | 9.6K | 34.2% | 2 |
| Dec 2025 | Wi-Fi router brands | 9.9K | 37.1% | 2 |
| Jan 2026 | Wi-Fi router brands | 10.4K | 36.3% | 2 |
| Feb 2026 | Wi-Fi router brands | 10.5K | 37.6% | 2 |
| Mar 2026 | Wi-Fi router brands | 10.9K | 36.6% | 2 |
| Apr 2026 | Wi-Fi router brands | 10.9K | 39.4% | 1 |
| May 2026 | Wi-Fi router brands | 11.2K | 38.7% | 1 |
| Jun 2026 | Wi-Fi router brands | 12.3K | 40.8% | 1 |
| Jul 2026 | Wi-Fi router brands | 11.8K | 38.6% | 1 |
| Aug 2026 | Wi-Fi router brands | 11.2K | 38% | 2 |
| Sep 2026 | Wi-Fi router brands | — | — | — |

## How is TP-Link measured?

Brandwave collects information about searches that people make online using TP-Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “tp link”
- “tp link archer”
- “tp link archer ax55”
- “tp link ax3000”
- “tp link com”
- “tp link deco”
- “tp link deco mesh wifi system”
- “tp link deco x20”
- “tp link deco x55”
- “tp link extender”
- “tp link mesh”
- “tp link modem”
- “tp link near me”
- “tp link nz”
- “tp link omada”
- “tp link online”
- “tp link router”
- “tp link wifi”
- “tp link wifi 7”
- “tp link wifi extender”
- “tplink”
- “tplink ac1200”
- “tplink deco x50”
- “tplink mesh”
- “tplink nz”
- “tplink router”
- “tplink wifi”

## Which Wi-Fi router brands compete with TP-Link?

- [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-tp-link
- [eero](/demand/nz/brands/eero): Head-to-head: /demand/nz/compare/eero-vs-tp-link
- [NETGEAR](/demand/nz/brands/netgear): Head-to-head: /demand/nz/compare/netgear-vs-tp-link
- [Google Nest Wifi](/demand/nz/brands/google-nest-wifi): Head-to-head: /demand/nz/compare/google-nest-wifi-vs-tp-link
- [Linksys](/demand/nz/brands/linksys): Head-to-head: /demand/nz/compare/linksys-vs-tp-link

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TP-Link: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tp-link

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.