--- title: "TP-Link Tapo: search popularity and Share of Search in New Zealand" description: "TP-Link Tapo makes home security cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tp-link-tapo" publisher: "Brandwave" --- # TP-Link Tapo: search popularity and Share of Search in New Zealand TP-Link Tapo makes home security cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: TP-Link Tapo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among home security camera brands**: 18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Home security camera brands | 2 | 18% | 9.9K | | Smart lighting brands | 2 | 31.4% | 9.9K | - [Home security camera brands](/demand/nz/categories/nz-smart-home-security-brands) - [Smart lighting brands](/demand/nz/categories/nz-smart-lighting-brands) ## How has branded search demand for TP-Link Tapo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link Tapo in New Zealand rose from 5.4K to 9.9K. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand increased from 11.7% to 18%. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand peaked at 18% in August 2026 and was lowest at 11.6% in November 2025. - Across the 11 months ending August 2026, TP-Link Tapo rose from 4th to 2nd among home security camera brands in New Zealand. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand increased from 20% to 31.4%. - Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 17.3% in April 2026. ## How did search popularity change for New Zealand home security camera brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%. - In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%. - Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026. - Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026. - Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026. ## How did search popularity change for New Zealand smart lighting brands in August 2026? - In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%. - In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%. - Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026. - Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home security camera brands | 5.4K | 11.7% | 4 | | Nov 2025 | Home security camera brands | 6.3K | 11.6% | 3 | | Dec 2025 | Home security camera brands | 6.6K | 12.2% | 3 | | Jan 2026 | Home security camera brands | 6.9K | 13.8% | 3 | | Feb 2026 | Home security camera brands | 5.1K | 11.9% | 4 | | Mar 2026 | Home security camera brands | 5.9K | 12.1% | 4 | | Apr 2026 | Home security camera brands | 6.5K | 12.2% | 4 | | May 2026 | Home security camera brands | 7.3K | 13% | 4 | | Jun 2026 | Home security camera brands | 7.8K | 13.9% | 4 | | Jul 2026 | Home security camera brands | 9K | 16.3% | 2 | | Aug 2026 | Home security camera brands | 9.9K | 18% | 2 | | Sep 2026 | Home security camera brands | — | — | — | | Oct 2025 | Smart lighting brands | 5.4K | 20% | 2 | | Nov 2025 | Smart lighting brands | 6.3K | 22.1% | 2 | | Dec 2025 | Smart lighting brands | 6.6K | 25.2% | 2 | | Jan 2026 | Smart lighting brands | 6.9K | 24.6% | 2 | | Feb 2026 | Smart lighting brands | 5.1K | 21.8% | 2 | | Mar 2026 | Smart lighting brands | 5.9K | 21.3% | 2 | | Apr 2026 | Smart lighting brands | 6.5K | 17.3% | 2 | | May 2026 | Smart lighting brands | 7.3K | 22.2% | 2 | | Jun 2026 | Smart lighting brands | 7.8K | 24.6% | 2 | | Jul 2026 | Smart lighting brands | 9K | 26.5% | 2 | | Aug 2026 | Smart lighting brands | 9.9K | 31.4% | 2 | | Sep 2026 | Smart lighting brands | — | — | — | ## How is TP-Link Tapo measured? Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tapo” - “tapo c420” - “tapo c720” - “tapo camera” - “tapo cctv” - “tapo com” - “tapo h110” - “tapo h200” - “tapo hub” - “tapo p100” - “tapo p110” - “tapo p110m” - “tapo plug” - “tapo sensor” - “tapo t310” - “tapo t315” - “tapo tp link” - “to link tapo” - “tp link tapo 110” - “tp link tapo camera” - “tp link tapo doorbell” - “tp link tapo led” - “tp link tapo light strip” - “tp link tapo near me” - “tp link tapo nz” - “tp link tapo online” - “tp link tapo p110” - “tp link tapo p300” - “tp link tapo security camera” ## Which home security camera brands compete with TP-Link Tapo? - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-tp-link-tapo - [Arlo](/demand/nz/brands/arlo): Head-to-head: /demand/nz/compare/arlo-vs-tp-link-tapo - [Ring](/demand/nz/brands/ring-security): Head-to-head: /demand/nz/compare/ring-security-vs-tp-link-tapo - [Google Nest](/demand/nz/brands/google-nest): Head-to-head: /demand/nz/compare/google-nest-vs-tp-link-tapo - [Swann](/demand/nz/brands/swann): Head-to-head: /demand/nz/compare/swann-vs-tp-link-tapo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "TP-Link Tapo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.