---
title: "Toyworld: search popularity and Share of Search in New Zealand"
description: "Toyworld sells toys in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/toyworld"
publisher: "Brandwave"
---

# Toyworld: search popularity and Share of Search in New Zealand

Toyworld sells toys in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Toyworld
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toy retailers**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toy retailers | 5 | 2.3% | 52.7K |

- [Toy retailers](/demand/nz/categories/nz-toy-retailers)

## How has branded search demand for Toyworld changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Toyworld in New Zealand held steady, from 53.3K to 52.7K.
- Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.8% in January 2026.
- Across the 11 months ending August 2026, Toyworld rose from 6th to 5th among toy retailers in New Zealand.

## How did search popularity change for New Zealand toy retailers in August 2026?

- In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.
- In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.
- In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.
- Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.
- Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
- Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toy retailers | 53.3K | 2% | 6 |
| Nov 2025 | Toy retailers | 81.3K | 2.5% | 6 |
| Dec 2025 | Toy retailers | 120K | 3.4% | 5 |
| Jan 2026 | Toy retailers | 44.7K | 1.8% | 6 |
| Feb 2026 | Toy retailers | 42.7K | 1.9% | 5 |
| Mar 2026 | Toy retailers | 42.8K | 1.8% | 5 |
| Apr 2026 | Toy retailers | 50.5K | 2% | 5 |
| May 2026 | Toy retailers | 54.2K | 2.2% | 5 |
| Jun 2026 | Toy retailers | 52.8K | 2.4% | 5 |
| Jul 2026 | Toy retailers | 46.4K | 2.1% | 5 |
| Aug 2026 | Toy retailers | 52.7K | 2.3% | 5 |
| Sep 2026 | Toy retailers | — | — | — |

## How is Toyworld measured?

Brandwave collects information about searches that people make online using Toyworld’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nee doh toyworld”
- “sylvanian families toyworld”
- “toys toyworld”
- “toyworld”
- “toyworld bayfair”
- “toyworld co nz”
- “toyworld hours”
- “toyworld jellycat”
- “toyworld marshland”
- “toyworld near me”
- “toyworld northwest”
- “toyworld nz”
- “toyworld online”
- “toyworld st lukes”
- “toyworld sylvia park”
- “toyworld tower junction”
- “toyworld toy shop”
- “toyworld toy store”
- “toyworld transformers”
- “toyworld westgate”

## Which toy retailers compete with Toyworld?

- [Kmart NZ](/demand/nz/brands/kmart-nz)
- [Farmers](/demand/nz/brands/farmers): Head-to-head: /demand/nz/compare/farmers-vs-toyworld
- [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/the-warehouse-vs-toyworld
- [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/mighty-ape-vs-toyworld
- [Pop Mart](/demand/nz/brands/pop-mart): Head-to-head: /demand/nz/compare/pop-mart-vs-toyworld
- [Animal Kingdoms](/demand/nz/brands/animal-kingdoms): Head-to-head: /demand/nz/compare/animal-kingdoms-vs-toyworld

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Toyworld: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/toyworld

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toyworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.