--- title: "Tower Lodge Motel: search popularity in New Zealand" description: "Tower Lodge Motel is a motel in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tower-lodge-motel" publisher: "Brandwave" --- # Tower Lodge Motel: search popularity in New Zealand Tower Lodge Motel is a motel in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tower Lodge Motel - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Invercargill hotels and accommodation**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Invercargill hotels and accommodation | 5 | 6.5% | 720 | - [Invercargill hotels and accommodation](/demand/nz/locations/invercargill/hotels) ## Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tower Lodge Motel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tower Lodge Motel is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Langlands Hotel | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Tower Lodge Motel | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Distinction Invercargill Hotel | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ascot Park Hotel | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Kelvin Hotel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Invercargill hotels and accommodation - Asked ChatGPT "Which accommodation provider should I book in Invercargill, New Zealand?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel - Asked ChatGPT "What are the best accommodation providers in Invercargill, New Zealand?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel, 4. Ascot Park Hotel - Asked ChatGPT "What's the best accommodation provider in Invercargill, New Zealand for one night stay?": 1. The Langlands Hotel, 2. Tower Lodge Motel, 3. Distinction Invercargill Hotel - Searched Google, AI Overview "invercargill hotels": named none of the brands we track Not named in any answer: Kelvin Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Tower Lodge Motel changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Tower Lodge Motel in New Zealand fell from 880 to 720. - Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand decreased from 7.1% to 6.5%. - Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand peaked at 7.7% in January 2026 and was lowest at 5.3% in May 2026. - Across the 12 months ending September 2026, Tower Lodge Motel fell from 4th to 5th among Invercargill hotels and accommodation in New Zealand. ## How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026? - In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%. - In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%. - In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%. - Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Invercargill hotels and accommodation | 880 | 7.1% | 4 | | Nov 2025 | Invercargill hotels and accommodation | 880 | 7% | 5 | | Dec 2025 | Invercargill hotels and accommodation | 720 | 6.3% | 5 | | Jan 2026 | Invercargill hotels and accommodation | 1K | 7.7% | 4 | | Feb 2026 | Invercargill hotels and accommodation | 1K | 7.2% | 5 | | Mar 2026 | Invercargill hotels and accommodation | 880 | 6.6% | 4 | | Apr 2026 | Invercargill hotels and accommodation | 720 | 6.6% | 5 | | May 2026 | Invercargill hotels and accommodation | 590 | 5.3% | 5 | | Jun 2026 | Invercargill hotels and accommodation | 720 | 6.2% | 5 | | Jul 2026 | Invercargill hotels and accommodation | 720 | 6% | 5 | | Aug 2026 | Invercargill hotels and accommodation | 720 | 6.2% | 5 | | Sep 2026 | Invercargill hotels and accommodation | 720 | 6.5% | 5 | ## How are Tower Lodge Motel’s branded searches counted? Brandwave collects information about searches that people make online using Tower Lodge Motel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “tower lodge motel” ## Which Invercargill hotels and accommodation compete with Tower Lodge Motel? - [Ascot Park Hotel](/demand/nz/brands/ascot-park-hotel): Head-to-head: /demand/nz/compare/ascot-park-hotel-vs-tower-lodge-motel - [The Langlands Hotel](/demand/nz/brands/the-langlands-hotel): Head-to-head: /demand/nz/compare/the-langlands-hotel-vs-tower-lodge-motel - [Kelvin Hotel](/demand/nz/brands/kelvin-hotel): Head-to-head: /demand/nz/compare/kelvin-hotel-vs-tower-lodge-motel - [Distinction Invercargill Hotel](/demand/nz/brands/distinction-invercargill): Head-to-head: /demand/nz/compare/distinction-invercargill-vs-tower-lodge-motel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Tower Lodge Motel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/tower-lodge-motel This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tower-lodge-motel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.