--- title: "Tower Insurance: search popularity and Share of Search in New Zealand" description: "A New Zealand insurer offering car, home, contents, travel, and pet insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/tower-insurance" publisher: "Brandwave" --- # Tower Insurance: search popularity and Share of Search in New Zealand A New Zealand insurer offering car, home, contents, travel, and pet insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Tower Insurance - **Owned by**: Tower - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car and home insurers**: 18.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 3 | 18.6% | 61.2K | | travel insurers | 2 | 25.1% | 61.2K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) - [New Zealand travel insurers](/demand/nz/categories/nz-travel-insurers) ## How has branded search demand for Tower Insurance changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Tower Insurance in New Zealand rose from 50.8K to 61.2K. - Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among car and home insurers in New Zealand increased from 15.9% to 18.6%. - Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand increased from 22.7% to 25.1%. - Across the 11 months ending August 2026, Tower Insurance’s estimated Share of Search among travel insurers in New Zealand peaked at 26% in April 2026 and was lowest at 21.4% in March 2026. ## How did search popularity change for New Zealand car and home insurers in August 2026? - Estimated monthly branded searches for Cove Insurance in New Zealand rose 21.1% over 11 measured months, from 6.3K to 7.7K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 18.6% over 11 measured months, from 7.1K to 5.8K in August 2026. ## How did search popularity change for New Zealand travel insurers in August 2026? - In August 2026, Allianz Travel lost estimated Share of Search among travel insurers in New Zealand, from 2.9% to 2.4%. - In August 2026, Cover-More rose from 8th to 7th among travel insurers in New Zealand. - Estimated monthly branded searches for Southern Cross Travel Insurance in New Zealand rose 21.3% over 11 measured months, from 30.5K to 37K in August 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 20.5% over 11 measured months, from 50.8K to 61.2K in August 2026. - Estimated monthly branded searches for World Nomads in New Zealand rose 19.8% over 11 measured months, from 860 to 1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 50.8K | 15.9% | 3 | | Nov 2025 | car and home insurers | 59.9K | 18.2% | 3 | | Dec 2025 | car and home insurers | 59.3K | 18.5% | 3 | | Jan 2026 | car and home insurers | 59.9K | 16.2% | 3 | | Feb 2026 | car and home insurers | 59.9K | 16.9% | 3 | | Mar 2026 | car and home insurers | 61.7K | 16% | 3 | | Apr 2026 | car and home insurers | 60.5K | 18.4% | 3 | | May 2026 | car and home insurers | 59.7K | 18.2% | 3 | | Jun 2026 | car and home insurers | 59.6K | 17.9% | 3 | | Jul 2026 | car and home insurers | 59.6K | 18.2% | 3 | | Aug 2026 | car and home insurers | 61.2K | 18.6% | 3 | | Sep 2026 | car and home insurers | — | — | — | | Oct 2025 | travel insurers | 50.8K | 22.7% | 2 | | Nov 2025 | travel insurers | 59.9K | 25.7% | 2 | | Dec 2025 | travel insurers | 59.3K | 26% | 2 | | Jan 2026 | travel insurers | 59.9K | 23.5% | 2 | | Feb 2026 | travel insurers | 59.9K | 25.5% | 2 | | Mar 2026 | travel insurers | 61.7K | 21.4% | 2 | | Apr 2026 | travel insurers | 60.5K | 26% | 2 | | May 2026 | travel insurers | 59.7K | 24.9% | 2 | | Jun 2026 | travel insurers | 59.6K | 24.4% | 2 | | Jul 2026 | travel insurers | 59.6K | 24.7% | 2 | | Aug 2026 | travel insurers | 61.2K | 25.1% | 2 | | Sep 2026 | travel insurers | — | — | — | ## How is Tower Insurance measured? Brandwave collects information about searches that people make online using Tower Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “car insurance tower” - “contents insurance tower” - “home insurance tower” - “tower boat insurance” - “tower car insurance” - “tower car insurance nz” - “tower contents insurance” - “tower home and contents insurance” - “tower home insurance” - “tower house insurance” - “Tower Insurance” - “tower insurance auckland” - “tower insurance car” - “tower insurance company new zealand” - “tower insurance house” - “tower insurance new zealand” - “tower insurance nz” - “tower insurance travel” - “tower insurance travel insurance” - “tower landlord insurance” - “tower travel insurance” - “tower travel insurance nz” - “tower vehicle insurance” - “travel insurance tower” ## Which car and home insurers compete with Tower Insurance? - [AA Insurance](/demand/nz/brands/aa-insurance): Head-to-head: /demand/nz/compare/aa-insurance-vs-tower-insurance - [AMI Insurance](/demand/nz/brands/ami-insurance): Head-to-head: /demand/nz/compare/ami-insurance-vs-tower-insurance - [State Insurance](/demand/nz/brands/state-insurance): Head-to-head: /demand/nz/compare/state-insurance-vs-tower-insurance - [FMG Insurance](/demand/nz/brands/fmg-insurance): Head-to-head: /demand/nz/compare/fmg-insurance-vs-tower-insurance - [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/tower-insurance-vs-vero-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance) - [Trade Me Insurance](/demand/nz/brands/trade-me-insurance) - [Star Insure](/demand/nz/brands/star-insure) - [Initio Insurance](/demand/nz/brands/initio-insurance) ## Who owns Tower Insurance? Tower Insurance is owned by Tower. Brandwave does not track any other brands owned by Tower. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Tower Insurance? Tower Insurance is owned by Tower. Brandwave does not track any other brands owned by Tower. ## Cite this page Brandwave. "Tower Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/tower-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/tower-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.