--- title: "ToughBuilt: search popularity in New Zealand" description: "ToughBuilt is a tool storage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/toughbuilt" publisher: "Brandwave" --- # ToughBuilt: search popularity in New Zealand ToughBuilt is a tool storage brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ToughBuilt - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among tool belt brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tool belt brands | 4 | 3.8% | 720 | | Tool bag brands | 4 | 3.9% | 720 | | Tool pouch brands | 4 | 6.4% | 720 | - [Tool belt brands](/demand/nz/categories/nz-tool-belt-brands) - [Tool bag brands](/demand/nz/categories/nz-tool-bag-brands) - [Tool pouch brands](/demand/nz/categories/nz-tool-pouch-brands) ## Top tool belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ToughBuilt is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Occidental Leather | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ToughBuilt | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Badger Tool Belts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Diamondback Toolbelts | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Buckaroo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about tool belt brands - Asked ChatGPT "Which tool belt brand should I buy in New Zealand?": 1. Occidental Leather, 2. Buckaroo, 3. ToughBuilt, 4. Diamondback Toolbelts - Asked ChatGPT "What are the best tool belt brands in New Zealand?": 1. Occidental Leather, 2. Diamondback Toolbelts, 3. Badger Tool Belts, 4. ToughBuilt, 5. Makita, 6. DeWalt - Asked ChatGPT "What's the best tool belt brand in New Zealand for carrying tools on site?": 1. Occidental Leather, 2. Badger Tool Belts, 3. ToughBuilt, 4. Buckaroo - Searched Google, AI Overview "best tool belt": 1. DeWalt, 2. Occidental Leather - Searched Google, AI Overview "heavy duty tool belt": 1. DeWalt, 2. Makita, 3. Milwaukee Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for ToughBuilt changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ToughBuilt in New Zealand held steady at 720. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand decreased from 4.6% to 3.8%. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.6% in November 2025. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool bag brands in New Zealand decreased from 4.7% to 3.9%. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool bag brands in New Zealand peaked at 5.1% in June 2026 and was lowest at 2.8% in November 2025. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand decreased from 7.3% to 6.4%. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool pouch brands in New Zealand peaked at 7.9% in June 2026 and was lowest at 4.2% in November 2025. ## How did search popularity change for New Zealand tool belt brands in September 2026? - In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%. - In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%. - In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%. - In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%. - In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%. - Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026. ## How did search popularity change for New Zealand tool bag brands in September 2026? - In September 2026, Makita gained share of searches among tool bag brands in New Zealand, from 42.3% to 49.5%. - In September 2026, Milwaukee lost share of searches among tool bag brands in New Zealand, from 20.9% to 16.1%. - In September 2026, ToughBuilt lost share of searches among tool bag brands in New Zealand, from 4.9% to 3.9%. - In September 2026, Veto Pro Pac lost share of searches among tool bag brands in New Zealand, from 4% to 3.2%. - In September 2026, DeWalt lost share of searches among tool bag brands in New Zealand, from 27.8% to 27.2%. - Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## How did search popularity change for New Zealand tool pouch brands in September 2026? - In September 2026, DeWalt gained share of searches among tool pouch brands in New Zealand, from 40.7% to 44.7%. - In September 2026, Leatherman gained share of searches among tool pouch brands in New Zealand, from 13.1% to 14.3%. - In September 2026, Milwaukee lost share of searches among tool pouch brands in New Zealand, from 30.6% to 26.4%. - In September 2026, ToughBuilt lost share of searches among tool pouch brands in New Zealand, from 7.2% to 6.4%. - In September 2026, Veto Pro Pac lost share of searches among tool pouch brands in New Zealand, from 5.9% to 5.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tool belt brands | 720 | 4.6% | 4 | | Nov 2025 | Tool belt brands | 480 | 2.6% | 5 | | Dec 2025 | Tool belt brands | 590 | 3.8% | 4 | | Jan 2026 | Tool belt brands | 590 | 4% | 4 | | Feb 2026 | Tool belt brands | 590 | 3.8% | 4 | | Mar 2026 | Tool belt brands | 590 | 3.8% | 4 | | Apr 2026 | Tool belt brands | 590 | 3.9% | 4 | | May 2026 | Tool belt brands | 720 | 4.3% | 4 | | Jun 2026 | Tool belt brands | 880 | 4.9% | 4 | | Jul 2026 | Tool belt brands | 720 | 4.4% | 4 | | Aug 2026 | Tool belt brands | 880 | 4.8% | 4 | | Sep 2026 | Tool belt brands | 720 | 3.8% | 4 | | Oct 2025 | Tool bag brands | 720 | 4.7% | 4 | | Nov 2025 | Tool bag brands | 480 | 2.8% | 4 | | Dec 2025 | Tool bag brands | 590 | 3.9% | 4 | | Jan 2026 | Tool bag brands | 590 | 4.1% | 4 | | Feb 2026 | Tool bag brands | 590 | 3.9% | 4 | | Mar 2026 | Tool bag brands | 590 | 3.8% | 4 | | Apr 2026 | Tool bag brands | 590 | 4% | 4 | | May 2026 | Tool bag brands | 720 | 4.5% | 4 | | Jun 2026 | Tool bag brands | 880 | 5.1% | 4 | | Jul 2026 | Tool bag brands | 720 | 4.6% | 4 | | Aug 2026 | Tool bag brands | 880 | 4.9% | 4 | | Sep 2026 | Tool bag brands | 720 | 3.9% | 4 | | Oct 2025 | Tool pouch brands | 720 | 7.3% | 4 | | Nov 2025 | Tool pouch brands | 480 | 4.2% | 4 | | Dec 2025 | Tool pouch brands | 590 | 5.9% | 4 | | Jan 2026 | Tool pouch brands | 590 | 6.7% | 4 | | Feb 2026 | Tool pouch brands | 590 | 6.5% | 4 | | Mar 2026 | Tool pouch brands | 590 | 6.2% | 4 | | Apr 2026 | Tool pouch brands | 590 | 6.4% | 4 | | May 2026 | Tool pouch brands | 720 | 7% | 4 | | Jun 2026 | Tool pouch brands | 880 | 7.9% | 4 | | Jul 2026 | Tool pouch brands | 720 | 7.2% | 4 | | Aug 2026 | Tool pouch brands | 880 | 7.2% | 4 | | Sep 2026 | Tool pouch brands | 720 | 6.4% | 4 | ## How are ToughBuilt’s branded searches counted? Brandwave collects information about searches that people make online using ToughBuilt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “toughbuilt” ## Which tool belt brands compete with ToughBuilt? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/makita-vs-toughbuilt - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-toughbuilt - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-toughbuilt - [Badger Tool Belts](/demand/nz/brands/badger-tool-belts): Head-to-head: /demand/nz/compare/badger-tool-belts-vs-toughbuilt - [Buckaroo](/demand/nz/brands/buckaroo): Head-to-head: /demand/nz/compare/buckaroo-vs-toughbuilt - [Occidental Leather](/demand/nz/brands/occidental-leather) - [Diamondback Toolbelts](/demand/nz/brands/diamondback-toolbelts) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ToughBuilt: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/toughbuilt This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/toughbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.