--- title: "Touchwood: search popularity in New Zealand" description: "Touchwood makes nursery furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/touchwood" publisher: "Brandwave" --- # Touchwood: search popularity in New Zealand Touchwood makes nursery furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Touchwood - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among nursery furniture brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Nursery furniture brands | 5 | 1.6% | 450 | - [Nursery furniture brands](/demand/nz/categories/nz-nursery-furniture-brands) ## Top nursery furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Touchwood did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mocka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Babyhood | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Boori | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Snuz | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Stokke | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Touchwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leander | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nursery furniture brands - Asked ChatGPT "Which nursery furniture brand should I buy in New Zealand?": 1. Mocka, 2. Babyhood, 3. Boori - Asked ChatGPT "What are the best nursery furniture brands in New Zealand?": 1. Babyhood, 2. Boori, 3. Mocka - Asked ChatGPT "What's the best nursery furniture brand in New Zealand for a baby room?": 1. Mocka, 2. Babyhood, 3. Boori - Searched Google, AI Overview "best nursery furniture": 1. Mocka - Searched Google, AI Overview "bassinet brand": 1. Snuz, 2. Stokke, 3. Mocka Not named in any answer: Touchwood and Leander. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Touchwood changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Touchwood in New Zealand fell from 540 to 450. - Across the 12 months ending September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand. ## How did search popularity change for New Zealand nursery furniture brands in September 2026? - In September 2026, Mocka gained share of searches among nursery furniture brands in New Zealand, from 78.1% to 80.3%. - In September 2026, Stokke lost share of searches among nursery furniture brands in New Zealand, from 11.6% to 9.7%. - Snuz’s share of searches among nursery furniture brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.8% in September 2026. - In September 2026, Boori rose from 5th to 4th among nursery furniture brands in New Zealand. - In September 2026, Touchwood fell from 4th to 5th among nursery furniture brands in New Zealand. - Estimated monthly branded searches for Babyhood in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nursery furniture brands | 540 | 1.6% | 4 | | Nov 2025 | Nursery furniture brands | 660 | 1.6% | 4 | | Dec 2025 | Nursery furniture brands | 660 | 2.4% | 4 | | Jan 2026 | Nursery furniture brands | 780 | 2.4% | 4 | | Feb 2026 | Nursery furniture brands | 540 | 2.3% | 4 | | Mar 2026 | Nursery furniture brands | 540 | 2% | 4 | | Apr 2026 | Nursery furniture brands | 520 | 1.9% | 4 | | May 2026 | Nursery furniture brands | 650 | 2% | 4 | | Jun 2026 | Nursery furniture brands | 530 | 1.6% | 4 | | Jul 2026 | Nursery furniture brands | 640 | 2.2% | 4 | | Aug 2026 | Nursery furniture brands | 530 | 1.9% | 4 | | Sep 2026 | Nursery furniture brands | 450 | 1.6% | 5 | ## How are Touchwood’s branded searches counted? Brandwave collects information about searches that people make online using Touchwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “touchwood chateau cot” - “touchwood cot” - “touchwood cot mattress” - “touchwood cot nz” - “touchwood cots nz” - “touchwood luxus mattress” - “touchwood sleigh cot” ## Which nursery furniture brands compete with Touchwood? - [Mocka](/demand/nz/brands/mocka) - [Stokke](/demand/nz/brands/stokke): Head-to-head: /demand/nz/compare/stokke-vs-touchwood - [Snuz](/demand/nz/brands/snuz): Head-to-head: /demand/nz/compare/snuz-vs-touchwood - [Boori](/demand/nz/brands/boori): Head-to-head: /demand/nz/compare/boori-vs-touchwood - [Babyhood](/demand/nz/brands/babyhood): Head-to-head: /demand/nz/compare/babyhood-vs-touchwood - [Leander](/demand/nz/brands/leander): Head-to-head: /demand/nz/compare/leander-vs-touchwood ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Touchwood: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/touchwood This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/touchwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.